Scott Evans
Novato,CA
Summary
Accomplished Sales & Marketing executive with over 25 years of experience in the wine and spirits industry. Skilled at leading sales, marketing and portfolio management across all channels of trade. Seeking a role to leverage my strong leadership qualities, and big picture mindset. Diverse background, includes portfolio development of domestic, import and luxury brands with Sales & Marketing team oversight. Strong record of achievement in maintaining long-standing relationships nurturing key accounts, staff and producers, resulting in enhanced client satisfaction and increased profitability. Excellent communication, negotiation, team building, staff training and presentation skills, coupled with the ability to establish and maintain rapport with all levels of personnel. Strong on budget supervision and performance forecasting. Recognized for top productivity as an effective closer in a highly competitive marketplace. Firm knowledge of the three-tier system and all channels of trade. Tireless work ethic with integrity and attention to detail.
Overview
26
26
years of professional experience
1
1
Certification
Work History
VP of Sales/Business Development
Quintessential Wines
Napa, California
11.2018 - Current
- Manage and direct CA wholesale direct team, and RNDC sales for the Quintessential brands and Key account relationships
- Portfolio Manager for the Luxury Brands
- Leadership for the marketing team and direct to consumer
- Oversight on the implementation of our DTC website
- Consumer event management
- Develop key initiative and program development
- Instrumental in developing and maintaining producer relationships
- Generate new supplier partnerships, launched Champagne Palmer and André Brunel in 2022
- CA wholesale growth is 13% year to date
- National responsibility growth of 12% on the brand management side.
- Developed and implemented sales strategies to increase market share.
- Created and executed plans for customer acquisition, retention and growth.
- Analyzed market trends, competitor activity, customer feedback and business results to develop strategic plans for the organization.
- Developed pricing models that maximized revenue while maintaining competitive advantage in the marketplace.
- Conducted regular meetings with sales team to review performance and set goals.
- Established relationships with vendors and distributors to ensure seamless product supply chain operations.
- Identified new opportunities for business expansion through prospecting activities.
- Provided training and mentorship to junior members of the sales team.
- Monitored performance metrics such as ROI, conversion rate, cost per sale.
- Worked closely with cross-functional teams such as finance, legal, operations.
VP of Portfolio Management
Winebow/The Henry Wine Group
California, Washington and Oregon
08.2007 - 11.2019
- Member of the executive team in the west
- Daily tasks; managed sales targets, pricing, budget oversight, producer relationships, margins, inventory management, sales programming, goal/KPI development, sales communication, managed data governance, and supplier acquisitions
- Manage and direct a team of brand managers, portfolio analysts, purchasing team and graphics department
- Directly and indirectly responsible for sales budgets to meet fiscal plan
- Maintained relations with key accounts
- Developed strategic plans to align business objectives with the company's long-term goals.
- Managed a team of 15 professionals, providing guidance and direction to ensure successful execution of projects.
- Analyzed competitive landscape to develop strategies for maintaining a competitive edge in the industry.
- Identified opportunities for process automation that increased productivity levels.
- Provided leadership during times of organizational change by managing transitions effectively.
- Coached subordinates on professional development topics such as communication skills and problem solving techniques.
- Resolved conflicts between employees in a timely manner while fostering an atmosphere of collaboration.
- Advised management on strategic decisions related to mergers and acquisitions activity.
- Orchestrated successful team and customer events to drive engagement, satisfaction and loyalty.
- Hired new managers to drive sustainable business growth.
- Spearheaded new sales and marketing strategies, resulting in 9% sales increase over 2018 to 2019 on a rolling 12 months to land on 126 million in gross revenue.
- Built the artisanal spirits portfolio in 2013
- Trajectory: 2007 – Brand manager, 2011 – VP of Marketing, Winebow purchased The Henry Wine Group in 2017.
Regional Manager West
W.J. Deutsch & Sons, LTD.
01.2005 - 01.2007
Regional Manager West
Frederick Wildman & Sons LTD.
01.2004 - 01.2005
General Market Channel Manager
Schieffelin & Sommerset CO (LVMH/Diageo)
01.2002 - 01.2004
Regional Manager West
Trinchero Family Estate
01.1998 - 01.2002
Education
Bachelor of Science -
California State University – Long Beach, CA
Skills
- Proficient in Excel, Share-Point, Word, Outlook 365, One Note, Power Point, Diver and More
- Excellent time management skills
- Conflict Management
- Public Speaking
- Meeting Plan
- Business Review Preparation/Delivery
- Sales Training/Coaching
- Manage and Develop KPI’s
- Leadership and team building
- Lead Prospecting
- Professional Networking
- Sales and Market Development
- Market Trends Understanding
- Sales Expertise
- Sales Team Leadership
- Operations
- Marketing Initiatives
- Exceeds Sales Goals
- Lead Development
- Vendor Management
- Sales Strategy
- Sales Follow-Up
- Upselling Expertise
- Managed Budgets
- Expense Reporting
- Sales Presentations
- Staff Management
- Project Management
- Sales Forecasting
Certification
- WSET LEVEL III
Affiliations
- Mountain biker, Snowboarding, Swimming and many other activities
References
References available upon request.
Timeline
VP of Sales/Business Development
Quintessential Wines
11.2018 - Current
VP of Portfolio Management
Winebow/The Henry Wine Group
08.2007 - 11.2019
Regional Manager West
W.J. Deutsch & Sons, LTD.
01.2005 - 01.2007
Regional Manager West
Frederick Wildman & Sons LTD.
01.2004 - 01.2005
General Market Channel Manager
Schieffelin & Sommerset CO (LVMH/Diageo)
01.2002 - 01.2004
Regional Manager West
Trinchero Family Estate
01.1998 - 01.2002
Bachelor of Science -
California State University – Long Beach, CA
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