Scott D. Faragher
Savage,MN
Summary
B2B and B2C marketing professional skilled in creating and implementing digital and collateral marketing programs that drive engagement and action. Known for a results-oriented approach, with a strong ability to collaborate with cross-functional stakeholders to ensure program alignment and achievement of organizational goals. Demonstrates integrity, accountability, and a commitment to delivering impactful marketing solutions.
Overview
27
27
years of professional experience
Work History
Sr. Channel Marketing Manager, National Accounts - Best Buy
Samsung Electronics America
Edina, MN
07.2017 - 01.2023
- Oversaw digital marketing campaigns for Samsung's new product launches at Best Buy
- Executed high-impact campaigns across social, digital, and programmatic media to drive growth
- Enhanced performance of marketing KPIs, including digital ROAS and CTR over a five-year period
- Spearheaded lifecycle marketing initiatives through email, push, and SMS to enhance customer engagement metrics
- Ensured alignment of annual marketing budget with Best Buy Marketing while auditing and maintaining records
- Led comprehensive management of tracking, measurement, attribution, and optimization for the entire channel
- Directed strategic planning initiatives by coordinating with cross-functional teams from merchandising, operations, and brand design
Integrated Marketing: In-store Marketing Manager
ConAgra Foods, Inc.
Bloomington, MN
11.2008 - 02.2016
- Collaborated with Sales and Brand teams to create unique pre-pack and KD corrugate displays
- Leveraged shopper insights to identify key consumer trends
- Oversaw product marketing responsibilities for key mass and grocery channel clients including Target, Walmart, Kroger, Publix, Ahold, Supervalu, Meijer, and Albertsons-Safeway
- Display project owner with P&L accountability for growing brand margin via key benchmarks
- Collaborated with brands, agencies, and packaging vendors to streamline processes
- Defined and initiated a modular pre-pack display program; improved speed to market by 33%, realizing $1M in savings annually
Senior Account Manager for Target Corporation
Compass Marketing, Inc.
Minneapolis, MN
01.2008 - 07.2008
- Analyzed B2B sales and managed supply chain coordination for importing and domestic CPGs selling to Target Corporation
- Optimized management of Fisher Price, Oregon Scientific and Target store brand products
- Processed product purchase orders and tracked sell-thru metrics using POL platform
Product Marketing Manager for Music
Navarre Corporation
New Hope, MN
07.2005 - 07.2007
- Company Overview: National Wholesale Distributor
- Formulated and executed marketing strategies for 28 distinct music companies, boosting their market presence
- Established and managed entire product lifecycle
- Maintained new release sales forecasting, benchmark analysis and tracking via Nielsen Broadcast Data Systems
- Oversaw suggestions for enhancing inventory strategies, promotional pricing, and trade advertising
Senior Director/Merchant – Music
Musicland Group, Inc.
Minnetonka, MN
01.2003 - 06.2005
- Oversaw $250M operating budget and procurement for revenue category contributing to 45% of department sales
- Spearheaded brand management and creative initiatives to elevate market presence
- Solicited trade funding to enhance co-op advertising programs and boost brand visibility
Director of Product Marketing
Best Buy Company, Inc. - Musicland Division
01.2002 - 01.2003
- Led execution of national advertising campaigns across 1400+ retail locations
- Cultivated and managed media sponsorship partnerships with major corporations, including Jeep, Nike, and Sony
- Guided a team of three in creating both tactical and strategic marketing campaigns
- Secured partnership trade dollars while overseeing marketing budgets up to $5M annually
Product Marketing Manager
Musicland Group, Inc.
Minnetonka, MN
01.1996 - 01.2002
- Designed and launched print and radio advertisements
- Led creation and deployment of in-store television program across 900+ retail locations
- Negotiated marketing proposals realizing over $1M in partner-sponsored advertising annually
Education
Bachelor of Arts - Business Administration
University of Minnesota-Duluth
Six Sigma Green Belt -
Villanova University
Skills
- Omni-channel Marketing
- Strategic Planning
- Customer segmentation
- E-commerce management
- CRM management
- Product Life-cycle Marketing
- P&L Management
- Shopper Marketing
- Data-driven decision making
Timeline
Sr. Channel Marketing Manager, National Accounts - Best Buy
Samsung Electronics America
07.2017 - 01.2023
Integrated Marketing: In-store Marketing Manager
ConAgra Foods, Inc.
11.2008 - 02.2016
Senior Account Manager for Target Corporation
Compass Marketing, Inc.
01.2008 - 07.2008
Product Marketing Manager for Music
Navarre Corporation
07.2005 - 07.2007
Senior Director/Merchant – Music
Musicland Group, Inc.
01.2003 - 06.2005
Director of Product Marketing
Best Buy Company, Inc. - Musicland Division
01.2002 - 01.2003
Product Marketing Manager
Musicland Group, Inc.
01.1996 - 01.2002
Bachelor of Arts - Business Administration
University of Minnesota-Duluth
Six Sigma Green Belt -
Villanova University
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