Summary
Overview
Work History
Education
Skills
Certification
Training
Timeline
Work Availability
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Scott Flora

Nolensville,TN

Summary

Marketing Professional

Marketing professional with solid track record in creating and executing effective marketing strategies. Known for ability to drive impactful campaigns and deliver results that align with business objectives. Strong focus on team collaboration and adaptability to changing market demands.

Overview

29
29
years of professional experience
6
6

Certifications

Work History

E-MAIL MARKETING CAMPAIGN MANAGER

Self Employed
11.2023 - 04.2024
  • Worked remotely as a 1099 contract-for-hire with the Ingram management team focused on the strategic wind-down process for company closure
  • Executed targeted, goal-driven email marketing campaigns that effectively engaged segmented audiences, significantly driving conversions to minimize inventory exposure

DIRECTOR DIGITAL MARKETING AND CONTENT

Ingram Entertainment Inc.
10.2003 - 11.2023
  • Collaborated with a cross-functional team of 15 software engineers, content writers, information security professionals, and client advocates, providing strategic direction and operational support to ensure timely, cost-effective project execution and stakeholder satisfaction
  • Guided multiple iterations of a highly successful and award-winning B2B website that showcased the organization's offerings, driving over $4 billion in e-commerce revenue
  • Orchestrated digital and brand marketing campaigns that leveraged website optimization, SEO, SEM, social media engagement, targeted email marketing, and strategic retargeting initiatives
  • Conducted in-depth market research, meticulously analyzing industry trends, competitive landscapes, and consumer insights to identify high-impact revenue streams and optimize marketing strategies
  • Crafted compelling narratives through digital catalogs, course guides, videos, brochures, and sales sheets, effectively promoting product features and driving action among our sales teams and customers
  • Collaborated with stakeholders to pinpoint critical challenges, assessed project viability and financial implications, and strategically implemented tailored solutions while adhering to budgetary constraints

INTERNET MARKETING AND CONTENT MANAGER

Ingram Entertainment Inc.
12.1999 - 10.2003
  • Led and executed comprehensive digital marketing campaigns for Ingram's website portfolio, empowering retailers with innovative online tools that drove sales, enhanced customer engagement, and increased brand awareness and conversion rates
  • Collaborated cross-functionally with teams from Sales, Credit, Customer Service, Marketing, Product, Finance, and Advertising to optimize content development processes
  • Partnered with external stakeholders to design and implement advanced digital platforms that improved customer interaction with Ingram's services, resulting in heightened engagement and customer satisfaction
  • Formed strategic partnerships with major film studios, music labels, audiobook publishers, licensing companies, and video game distributors to create and execute impactful marketing campaigns that promoted both new releases and established products within their catalogs

MARKETING BRAND MANAGER

Universal Studios Home Entertainment
09.1995 - 12.1999
  • Initiated and spearheaded brand strategy for prestigious entertainment giants (Universal Studios, DreamWorks, October Films) by crafting and executing impactful brand positioning and messaging campaigns that significantly elevated brand awareness and cultivated lasting customer loyalty
  • Enhanced brand consistency through cohesive branding across diverse marketing channels, including print, radio, and television
  • Conducted comprehensive market research and analyzed customer insights, identifying key drivers to formulate compelling brand positioning and targeted marketing messaging
  • Leveraged data analytics to accurately forecast future sales and pricing trends, while assessing the competitive landscape and market positioning within the industry
  • Amplified brand visibility, reputation, and sales through strategic partnerships and sponsorship initiatives

Education

Journalism -

Des Moines Area Community College
01.1992

Skills

  • Adobe creative suite
  • Brand-building strategies
  • Budget management
  • Calendar management
  • Content development
  • Continuous improvement
  • Data analysis
  • Digital marketing
  • Email marketing
  • Market research analysis
  • Marketing strategy development
  • KPI Performance metrics
  • Project management
  • Search Engine Optimization SEO
  • Social media campaigns
  • Staff monitoring

Certification

  • Google Analytics (GA4), SkillShop, 2023
  • Inbound Marketing, HubSpot Academy, 2024
  • E-mail Marketing, HubSpot Academy, 2024
  • Social Media Marketing, HubSpot Academy, 2024
  • SEO, HubSpot Academy, 2024
  • SEO II, HubSpot Academy, 2024

Training

CAPM Exam Prep Course, 25 PDU's for Current Exam (TIA Education on Udemy), 2024

Timeline

E-MAIL MARKETING CAMPAIGN MANAGER

Self Employed
11.2023 - 04.2024

DIRECTOR DIGITAL MARKETING AND CONTENT

Ingram Entertainment Inc.
10.2003 - 11.2023

INTERNET MARKETING AND CONTENT MANAGER

Ingram Entertainment Inc.
12.1999 - 10.2003

MARKETING BRAND MANAGER

Universal Studios Home Entertainment
09.1995 - 12.1999

Journalism -

Des Moines Area Community College

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Scott Flora