Summary
Overview
Work History
Education
Timeline
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Scott Hayden

Minneapolis,MN

Summary

I am a growth-minded innovator with a proven track record of creating social impact by transforming ideas into actionable solutions and leveraging complex data to tell compelling stories. With 10 years of progressive experience at Target—including roles at the store level as an HR Business Partner and Team Leader—and two years dedicated to refining my data analytics skills as an Inventory Analyst, I have built a robust foundation for thriving in fast-paced retail environments. In addition, my one year at Roundel involved synthesizing data to develop impactful media insights that directly influenced client media strategies for optimal return on ad spend. I earned my MBA with specializations in Innovation and Digital Marketing, which has further equipped me to solve challenges creatively through data-driven analysis and intentional strategy. In the workplace, I exemplify servant leadership, foster a positive organizational culture, and consistently drive efficiency and accountability. I am committed to building meaningful relationships, working cross-functionally and continuously pursuing personal growth while applying my diverse experiences to deliver results in any professional setting.

Overview

7
7
years of professional experience

Work History

Sr. Analyst Performance and Insights

Target
03.2024 - Current
  • Orchestrated media performance insights and strategic recommendations for four priority core clients, overseeing a total digital media investment of $17.8M.
  • Crafted compelling data-driven narratives by synthesizing guest insights, media performance, enterprise sales, and category trend data, achieving a 98% year-over-year increase in influenced sales and enabling Hasbro and Battat to meet their 2024 sales targets with 3.1% and 4.6% comp rates, respectively.
  • Developed an advanced media playbook for Hasbro, aligning KPI objectives with targeted media tactics for 2024, resulting in a $15.05 return on ad spend—a 38% year-over-year improvement.
  • Optimized Hasbro’s Q4 Google Search campaign by proactively identifying top-performing items, driving a remarkable 159% increase in return on ad spend during the holiday season.
  • Collaborated with cross-functional partners to mitigate out-of-stock risks for programmatic campaigns, effectively reallocating media investment to secure an $838K savings for novelty toy brands.
  • Spearheaded the development and training of Roundel’s Account Manager community on leveraging inventory and network health data, empowering proactive decision-making that maximized media returns.

Inventory Analyst

Target
09.2021 - 03.2024
  • Hardlines Team "Connection" award as Co-Space captain leading and implementing enterprise's renewed focus on effective and impactful use of endcaps and company space. Developed and shared Inventory Efficiency tools to other Hardlines captains to enhance visibility to Special Purchase item margin impacts.
  • Earned SVP award in recognition for inventory management for Plush BU resulting in Easter Plush category distortion. Strategically positioned inventory leading to Toy Plush business gaining 200 bps in market share and Plush reaching its lowest OOS% in 5 quarters at 5.8% OOS.
  • Hardlines Team "Drive" award as Toys Co-Space Captain for leadership in pioneering CFT process improvements through implementing Inventory Management get-in and get-out strategies. Created various reporting tools to identify and action against potential unproductive inventory for 13 OOA Toys programs which effectively protected against margin for the division.
  • Contributed to 111% Ad-Ad comp in Plush resulting in $204.7M in total 2022 sales with $64M alone in Q4. Plush reached 6.4% OOS during Q4 Peak. Routines with Plush BU, allocations, aligning forecasts, and EOS processes promoted Plush to reach its lowest OOS percentage in 2022 during the most important time of year for guests.
  • Managed inventory for $100M Plush and $190M Our Generation businesses within the Toys division comprised of 450+ skus across 8+ vendors leading to 77% Ad-Ad Comp in Plush in 2022.

Executive Resolutions Specialist

Best Buy Co Inc.
07.2019 - 09.2021
  • Collaborate with Best Buy officers and field teams to uncover innovative solutions to company wide issues stemming from clients and business partners
  • Manage relations for up to 50 clients per week
  • Consistently performs as team leader in metrics: resolved client issues and average resolution time through FY2020 into FY2021
  • Implemented daily virtual team meeting proposal, strengthening team performance and morale in new remote work setting
  • Increased leadership visibility to client escalation drivers through data tracking feedback. Identified issues, analyzed information and provided solutions to problems

Team Leader - Specialty Sales

Target Corporation
06.2018 - 07.2019
  • Led 15 person team in Specialty Sales and Hardlines. Created and implemented performance metrics and incentive plan for team, leading to 32% year over year sales comp
  • Executed modernization strategy through team engagement aligning individual values to corporate change efforts
  • Collaborated with cross-functional teams to analyze and remove inventory constraints to drive sales

Education

MBA - Business Administration And Management

University of Illinois At Urbana-Champaign
Champaign, IL
08.2022

Bachelors of Innovation - Business Administration And Management

University of Colorado At Colorado Springs
Colorado Springs, CO
05.2017

Timeline

Sr. Analyst Performance and Insights

Target
03.2024 - Current

Inventory Analyst

Target
09.2021 - 03.2024

Executive Resolutions Specialist

Best Buy Co Inc.
07.2019 - 09.2021

Team Leader - Specialty Sales

Target Corporation
06.2018 - 07.2019

MBA - Business Administration And Management

University of Illinois At Urbana-Champaign

Bachelors of Innovation - Business Administration And Management

University of Colorado At Colorado Springs
Scott Hayden