Scott Holznagel

Admiral, a VRM (Visitor Relationship Management) SaaS for digital publishers, providing visitor engagement and ad revenue recovery.

• Led onboarding and success for top-tier digital publishers, managing all aspects of technical implementation, integration (API & platform), and UX optimization.
• Developed strategic playbooks for full-stack (programmatic, native, and direct) ad revenue recovery, content promotion, audience development, and platform adoption, increasing NRR by 30–50% quarterly.
• Collaborated with engineering to streamline creative interstitial designs and deploy features aligned with user behavior data.
• Directed KPIs, coached AMs, and built processes to ensure alignment across CS, product, and sales teams.
• Spearheaded product feedback programs using Pendo, and stakeholder interviews to prioritize roadmap features.

Key Achievements:

• Grew enterprise accounts by 2x average ARR within 18 months.
• Reduced technical onboarding time by 30% through improved documentation and implementation roadmaps.
• Designed scalable segmentation flows, improving activation/adoption/false start rates across all customer types.

SharpSpring, a CRM SaaS focused on marketing automation for marketing agencies and direct customers.

• Directed a team of account managers for a CRM and marketing automation SaaS serving agencies and SMBs.
• Created new retention-focused customer experiences from sales through post-launch support, designed to improve platform adoption.
• Built internal training resources for agency growth and channel enablement, directly impacting upsell velocity.
• Worked with product teams to improve feature roadmap determined by user stories and feedback data

Key Achievements:

• Decreased churn by 30% within the first year.
• Developed customer segmentation model driving >15% increase in product usage rates.
• Reduced support escalations by optimizing onboarding workflows and in-app education.

Infinite Energy, a procurement contract and trading firm of natural gas and electricity for commercial and residential customers as well as an energy SaaS that was acquired by Gas South in 2020.

• Responsible for establishing sales targets and developing strategies to meet them.
• Designed personalized, value-based tactics to pivot based on fluid market conditions and competitor activity.
• Worked with trade room to capitalize on early contract renewal to reduce opportunities for competitor encroachment.
• Structured Commercial Account Representative position to improved customer relationships which improved retention from from 67% to 95% YOY.
• Improved channel partner strategies to increase retail revenue 27%.
• Assisted with implementing adoption of scrum processes across product, sales, marketing, and trade teams.Managed B2B energy contracts and SaaS platform implementation for commercial clients.
• Built and managed customer retention strategies, boosting YOY retention from 67% to 95%.
• Worked directly with product teams to align feature dev with client feedback and market shifts.
• Piloted Scrum adoption across internal teams (Sales, Marketing, Product).

Key Achievements:

• Increased retail revenue by 27% via new partner channels.
• Drove early renewals to protect against competition, enhancing forecast predictability.
• Worked with development teams to prioritize features based on customer feedback.