Scott Holznagel

Admiral, a VRM (Visitor Relationship Management) SaaS for digital publishers, providing visitor engagement.

• Managed enterprise publisher relationships, strategic development, and technical implementations.
• Created client roadmaps and repeatable expansion model; based on analysis of traffic and recovery data, which increased ARR and Net Revenue Retention (10-15% Quarterly).
• Increased new revenue for publishers through strategic adblock and recurring revenue.
• Worked with product team and designers to scope and create new features based on publisher feedback then refine features prior to launch.
• Collected stakeholder (publisher & visitor) feedback and product interaction data to assist Product with prioritizing or streamlining features.
• Coordinated with external developers' and designers' cycles to allow us to better implement features, targeting, API integrations and maintain design standards.
• Learned CSS and HTML to streamline custom design of interstitial creatives.
• Researched and wrote copy with marketing to create case studies.

SharpSpring, a CRM SaaS focused on marketing automation for marketing agencies and direct customers.

• Developed customer experience and relationship-focused process from sales through account management and product development.
• Created segmentation for specific customer experiences; with data-backed methods, designed to improve platform adoption, utilization and increase growth for agencies.
• Worked with product teams to focus on adding or improving features determined by user stories and feedback data to increase churn risk or create sales blockers.
• Served as intermediary from marketing through sales, customer success and product to ensure alignment on development and release priorities.
• Created more robust training and selling courses to guide agencies to add clients and thereby utilize them as channel partners.
• Decreased attrition rates by 30% and improved client growth.

Infinite Energy, a procurement contract and trading firm of natural gas and electricity for commercial and residential customers as well as an energy SaaS that was acquired by Gas South in 2020.

• Responsible for establishing sales targets and developing strategies to meet them.
• Designed personalized, value-based tactics to pivot based on fluid market conditions and competitor activity.
• Worked with trade room to capitalize on early contract renewal to reduce opportunities for competitor encroachment.
• Structured Commercial Account Representative position to improved customer relationships which improved retention from from 67% to 95% YOY.
• Improved channel partner strategies to increase retail revenue 27%.
• Assisted with implementing adoption of scrum processes across product, sales, marketing, and trade teams.
• Worked with development teams to prioritize features based on customer feedback.