Summary
Overview
Work History
Education
Skills
Accomplishments
Volunteer Experience
References
Timeline
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SCOTT HUBBARD

Vail,AZ

Summary

Experienced and accomplished Creative Director adept at leading diverse teams of writers, designers, and artists to achieve ambitious goals. Skilled communicator, proficient at problem-solving, and a sharp focus on both business operations and meeting client demands. Internationally recognized as a social media content creator and influencer, boasting more than six years of expertise in social media marketing. Renowned for owning one of the largest pet accounts on TikTok, crafting uproarious viral content that has garnered an impressive 2+ billion views.

Overview

14
14
years of professional experience

Work History

VP Creative Services/ Creative Director

Boldly Grow/ Nova93
02.2021 - Current
  • Conceiving and implementing concepts, guidelines, and strategies in various creative projects and overseeing them to completion
  • Revise content and presentations, approve/reject ideas, provide feedback to the team
  • Influencer campaign management and creative strategy execution
  • Created storyboards and scripts for video productions.
  • Established a successful partnerships with key industry players, resulting in increased market share for the organization.
  • Produced over 15 commercial advertisements for Tide, Downey, Bounce, and Dreft.
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.

Senior Social Media Manager

BARK
12.2021 - 10.2022
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Gained over 200k new followers on TikTok in 4 months.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.

Social Media Creator/ Influencer

@Scottyhubs
01.2018 - Current
  • Creating viral videos showcasing my rescue dog Gracie
  • Over 8 Million followers combined and over 1.5 billion total views
  • Worked on advertising collaboration campaigns with LG, Xbox, Microsoft, Rock the Vote, Amazon, Hasbro, Disney, and many more
  • Content featured on CNN, The Ellen Show, Today Show, Good Morning America, Oprah's Book Club, Yahoo, Fox News, BET, and more
  • Collaborated with many artists on song releases such as Marshmello, Jennifer Lopez, Imagine Dragons, Diplo, and more
  • TikTok and Youtube Partner
  • Created a Discord channel to teach kids about internet safety and content creation.

National Sales Manager

MagMod
01.2018 - 01.2020
  • Photography products geared to help photographers make photography easier
  • Magnetic lighting diffusers and soft boxes sold in 60+ photography stores nationwide
  • Strived to keep current clients satisfied and delivering exceptional client service on a day-to-day basis
  • Responsible for the domestic B2B sales and growth of the company
  • Remotely lead and trained 13 sales reps on best practices and sales techniques in different regions of the country
  • Traveled globally to train users of the MagMod product line and attended all major photography trade shows in the US
  • Created press releases for dealers on upcoming product launches
  • Opened new business for the brand.

Marketing Coordinator

Miraval Resort
01.2016 - 01.2018
  • Luxury resort and spa located in Tucson, Arizona
  • Art Directed all photoshoots and other Marketing productions
  • Supported the brand and the marketing department by creating Shot-lists, Run of Shows, and Storyboards for productions
  • Created engaging Social Media Posts and help plan monthly Instagram content and campaigns
  • Worked on content creation for the brands social media and website
  • Organized events for VIPs and Influencers
  • PR focused and worked to enhance the company's internal communications through a monthly company-wide newsletter
  • Worked closely with the graphic design team to create eye-popping creative.

Park Operations/ College Program Recruitment

Walt Disney World
01.2010 - 01.2012
  • An entertainment and amusement complex located in Orlando, Florida
  • As a Student Intern, I successfully managed working along with formal coursework that focused on Disney Innovation, Creativity, and Organization Leadership
  • During my internship, I maintained a 4.0 GPA while working 50-hours per week
  • Preformed on The Great Movie Ride, a 30 minute long tram ride with acting and live explosions
  • Managed the safety of 75+ guests on each tour
  • Spoke at local and state University's promoting the Disney College Program
  • Assisted applicants and coached them on the Disney application process.

Education

Associate of Arts - Digital Arts

Pima College
Tucson, AZ

Skills

  • Content Creation
  • Influencer Management
  • Creative Copywriting
  • Digital Marketing
  • Audience Retention
  • Media Buying
  • Public Relations
  • Digital Photography
  • Cross-Functional Collaboration
  • Client Relations

Accomplishments

  • Billboard Music Award- 2021
  • Billion Views Club TikTok 2020
  • Shorty Award Winner- 2022


Volunteer Experience

  • Disney VoluntEARS, 2009, 2010
  • Minecraft-ROCK THE VOTE! Microsoft, 2020
  • Pima Animal Care Rescue PACC, 2018

References

  • JJ Lowery, VP Media Buying- Boldly Grow, 520-440-6158
  • Timothy Eyrich, Product Development- MagMod, 240-393-9269
  • Anthony Trucco, Artist Relations Management- Sony, 925-922-7960


Timeline

Senior Social Media Manager

BARK
12.2021 - 10.2022

VP Creative Services/ Creative Director

Boldly Grow/ Nova93
02.2021 - Current

Social Media Creator/ Influencer

@Scottyhubs
01.2018 - Current

National Sales Manager

MagMod
01.2018 - 01.2020

Marketing Coordinator

Miraval Resort
01.2016 - 01.2018

Park Operations/ College Program Recruitment

Walt Disney World
01.2010 - 01.2012

Associate of Arts - Digital Arts

Pima College

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