Scott Kerr
Murray
Summary
Dynamic event management professional with over 15 years of experience delivering turn-key solutions for a diverse range of projects, including corporate gatherings, themed festivals, world-class sporting events, charity fundraisers, consumer shows, concerts, product launches, conventions, and VIP receptions. Expertise in crafting personalized experiences that resonate with audiences while maintaining keen attention to detail. Proven track record of executing flawless events that exceed client expectations and create lasting impressions. Committed to transforming visions into reality through innovative planning and meticulous execution.
Overview
38
38
years of professional experience
Work History
Owner/Operator
World Events Network
03.2009 - Current
- Full service event planning and consultation company
- Direct a wide range of high-profile events for corporations and non-profit organizations.
- Responsible for managing daily activities, including marketing services to obtain new business, and developing creative strategies for clients that deliver results.
- Recent accomplishments include: Race Director for the inaugural Rock 'n' Roll Salt Lake City Half Marathon, 5K & Festival, Race Director for a brand new race in Thailand, Bangkok Midnight Marathon, which drew 10,000+ participants; manage highly successful annual adventure sports expo that annually drew 10,000+ attendees; rolled out Wonder Woman Collegiate 5K Tour, developed and directed 5K series for nonprofit children's charity that rolled out simultaneously in 12 amusement parks across the US and successfully raised in excess of $250K; organized and directed charity driven half marathon and bike tour that drew over 5,000 participants and raised $100K+; annually direct entertainment for a number of pre-game and half time shows for college bowl games, NFL, NASCAR, Indy 500, and Major League Baseball.
Owner/Operator
Rockstock Music Festival
11.2024 - 10.2025
- Conceptualized and executed a multi-venue Rockstock Music Festival - a Woodstock-inspired celebration of classic rock, featuring 4-5 of the nation’s premier classic rock tribute bands, an epic center-field stage, 4,000 lawn seats, integrated stadium seating, an infield festival zone, food trucks, beer tents, and a VIP area to enhance attendee experience and drive revenue.
- Rolled out in 2025 at Smith’s Ballpark in Salt Lake City on August 2nd, and Memorial Stadium in Boise on September 13th—drawing thousands of enthusiastic fans, and generating rave reviews.
- Secured venues, negotiated contracts with a diverse lineup of musical acts, vendors (audio, lighting, staging, and stagehands), and partners to deliver a turnkey production within budget constraints.
- Collaborated closely with a specialized marketing firm to develop and implement targeted promotional strategies, amplifying event visibility and ticket sales across digital and traditional channels.
- Recruited, trained, and supervised a dynamic event team, fostering high-performance collaboration to orchestrate flawless on-site operations, from setup to teardown.
Vice President
Utah Marathon & Fittest State Festival
01.2011 - 01.2012
- Developed and directed the inaugural Utah Marathon and Fittest State Festival, which included a full marathon, half marathon, Crazy Legs 5K, bike tour and Kid’s K
- The event kicked-off with a two-day expo and finished with the Fit Stock Festival
- Responsible for recruiting strategic alliances and partners, hiring all staff, managed a team of 50 key individuals, secured all venues, designed course, developed detailed marketing plan, and much more
- With limited planning and budget, first year surpassed 3,500 race participants, 15,000 spectators, and500 volunteers
- Fittest State Expo and Fit Stock Finish Line Festival included 60 vendors and variety of entertainment.
Vice President/Race Director
Devine Sports
01.2004 - 01.2011
- Created and directed The Salt Lake City Marathon for eight years, since its inception in 2004 until 2011
- Spearheaded the management and staging of The New Las Vegas Marathon and Los Angeles Marathon
- Developed and facilitated corporate wide strategies to ensure company’s maximum profitability
- Assessed the effectiveness and efficiency of existing programs
- Identified and qualified acquisition opportunities
- Provided budget forecasts, accountability strategies, policy and procedural plan, and reviewed monthly income statements for each race
- Worked closely with marketing and sponsorship directors to develop marketing plan
- Had successfully grown the SLC Marathon to become one of the regions premier marathons totaling over000 participants, including a full marathon, half marathon, 5k, bike tour and kid's marathon
- Also, included two-day Quality of Life consumer show and expo which drew over 25,000 attendees and 100 vendors, along with a post race concert/awards ceremony which drew nearly 10,000.
Special Events Director
Salt Lake County
01.1995 - 01.2004
- Responsible for acquisition and development of live events, including concerts, festivals, trade shows and major sporting events
- Responsible for marketing, advertising, sponsorship solicitation and public relations for each event
- Maintained annual budget of over $1,400,000
- Hired and supervised a staff of eight
- Was responsible for obtaining approval and allocation of funds to create a new Special Events department for
- Salt Lake County
- Responsible for obtaining bid and hosting the World Senior Softball Championships, which included 400 international teams and lasted 8 days
- Increased original department budget from $400,000 to $1.4 million.
Special Events Director
Downtown Alliance
01.1994 - 01.1995
- Created and implemented the 1st Annual Wasatch Winterfest, a nine day winter festival, including nearly 100 different events and activities
- Raised corporate funding
- This event helped support the 2002 Winter Olympic
- Bid efforts.
Director of Marketing
Golden Eagles Hockey Team
01.1993 - 01.1994
- International Hockey League (IHL) Professional Hockey franchise
- Produced and handled placement of all advertising
- Designed promotional nights to increase fan base
- Managed all game operations, including music, PA, Jumbotron and on-ice promotions
- Interacted with sponsors to develop promotions
- Administered marketing, promotions and a game operations budget
- Supervised marketing and promotional staff.
Director of Special Events
YAM Productions
01.1988 - 01.1992
- Specialized in young adult market, including events on college campuses nationwide and an assortment of spring break events in Florida
- Responsible for developing sponsor promotions, including proposal writing and sponsorship sales
- Formulated creative event elements
- Coordinated and supervised field staff for all special events and sales promotion programs.
Education
BS - Marketing
Kent State University
Kent, OH1983
Skills
- Event planning
- Project management
- Budget management
- Marketing strategy
- Team leadership
- Contract management
- Vendor management
- Creative problem solving
Timeline
Owner/Operator
Rockstock Music Festival
11.2024 - 10.2025
Vice President
Utah Marathon & Fittest State Festival
01.2011 - 01.2012
Owner/Operator
World Events Network
03.2009 - Current
Vice President/Race Director
Devine Sports
01.2004 - 01.2011
Special Events Director
Salt Lake County
01.1995 - 01.2004
Special Events Director
Downtown Alliance
01.1994 - 01.1995
Director of Marketing
Golden Eagles Hockey Team
01.1993 - 01.1994
Director of Special Events
YAM Productions
01.1988 - 01.1992
BS - Marketing
Kent State University