Scott Knox

Developed and executed Enterprise Marketing strategy to deliver on company top line goals. Managed all marketing initiatives across multiple enterprise brands spanning B2B and B2C audiences, as well as launched new verticals within larger brand. Developed programs through earned, owned and paid channels to drive growth and market share goals across enterprise.

• Developed overall marketing strategy and support infrastructure across mulitple enterprise brands.
• Drove market share increases through targeted branding campaigns. Increased brand recognition through strategic marketing initiatives powered by segmentation studies.
• Developed and maintained award winning brand through ambassador and reputation management programs. Company voted as a top ranked staffing agency for multiple years.
• Company revenue grew from $115m to $1,009m.
• Increased total lead volume by over 100% YOY in 2023 and 4.48X during 8 year tenure.
• Implemented market segment studies to improve messaging and drive sales funnel throughput.
• Increased leading indicator metrics almost 5X, including website traffic and organic traffic.
• Grew department to 11 person marketing team, and managed outside marketing agencies. Promoted strong work/life balance across team and focused on healthy department culture.
• Managed $10mm annual performance marketing budget.

• Managed team of 8 Account Managers, overseeing 50 SEO and SEM clients.
• Developed digital marketing strategies for top clients across multiple verticals.
• Increased Search Marketing department over 40% YOY with over $1.9mm in recurring revenue.
• Developed and executed integrated campaigns to achieve client business goals.
• Worked with clients on a daily basis to continue to drive new digital initiatives focused on growing brand identity, SERP visibility and overall conversions.

• Managed digital marketing strategy and execution consisting of email marketing, PPC, SEO, job boards, social marketing and content development.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Drove marketing initiatives to increase product visibility and market performance.
• Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
• Managed P&L for ecommerce site and drove initiatives for 96% revenue increase.