Sprout, Streamyard, Slack, Ad Manager, Adobe Photoshop, Premiere, After Effects, Microsoft Office, Excel, Social Media Networks, SEO, CMS, Google Analytics
Scott Krinch
Naperville,IL
Summary
Seasoned social and digital media professional with 15+ years of industry experience driving engagement, strategy, and innovation across multiple platforms.
Overview
15
15
years of professional experience
Work History
Digital Editor, NBC Sports
NBC Universal
09.2023 - Current
- Leveraged digital strategy and audience insights as part of NBC Sports’ digital team to help generate a 40% increase in minutes watched for Paris Olympics coverage, eclipsing the combined digital viewership of all prior Summer and Winter Olympics.
- Contributed to NBC Sports’ most-watched year since 2016, driving over 400 billion minutes of content consumption across NBCUniversal platforms
- Manage video publishing, content and livestream presentation on NBC Sports properties to help grow target audiences.
- Plan around key tentpole events, turning sports moments into must-watch experiences through editorial planning.
Social Media Manager
Stadium
09.2018 - 06.2023
- Grew Stadium's Social footprint by over 1.3 million followers across all platforms.
- Led Stadium's social campaign for the Derrick Rose documentary that garnered over 10 million media views, 130 million impressions and 12 million engagements.
- Executed AT&T sales campaign that recorded 13 million social media views.
- Manage ad campaigns across all social media platforms.
Senior Digital Producer
NBC Sports Chicago
07.2010 - 11.2017
- Senior role on multi-platform team that achieved records of web traffic and ad sales revenue.
- Member of digital team that earned three local Emmy Nominations.
- Created and participated in a weekly "Fantasy Sports" series with written, on-camera, social and podcast components.
- Served as Digital Reporter for seven seasons covering the Chicago Bears.
Education
Bachelor of Arts - BA - Marketing Communications
Columbia College, Chicago
Chicago, IL05.2009
Skills
- Social media production
- Paid social media marketing
- Social campaign management
- Social budget management
- Brand building
- Audience insights
- Digital and social analytics
- Ad sales
- Digital media production
- Content creation
- Copywriting
- Editing
- CMS management
- Content strategy
Interests
Timeline
Digital Editor, NBC Sports
NBC Universal
09.2023 - Current
Social Media Manager
Stadium
09.2018 - 06.2023
Senior Digital Producer
NBC Sports Chicago
07.2010 - 11.2017
Bachelor of Arts - BA - Marketing Communications
Columbia College, Chicago
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