Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

SCOTT KUBLIN

Savannah

Summary

With over 29 years of experience in Digital Marketing, my expertise lies in developing Customer Acquisition Strategies, including Affiliate Marketing/Management, Paid Email, Paid Search, Paid Social, as well as extensive experience with SEO/SEM. I am very proficient in building and analyzing reports in visualization programs, such as Google Looker Studio, PowerBI, and Tableau. (Lookback windows, multi-touch attribution, lead-to-loan matching, etc.)


(Google Ads and Advanced Google Analytics certifications can be provided upon request.)

Overview

29
29
years of professional experience
1
1
Certification

Work History

Senior Marketing Analyst

Nine Line Apparel
07.2023 - Current
  • Management of primary website, consisting of 5000+ products, which includes image optimization, alert monitoring, page speed performance enhancements, SEO strategies, A/B testing, cart upsell, post-purchase upsell, and bundle promotions. Online sales up 15% YOY within first 12 months of employment.
  • Management of Facebook/Meta Ads campaigns with a consistent achievement of 4+ ROAS, managing a seven-figure annual budget.
  • Conduct in-depth data analysis and reporting through Google Looker Studio, creating detailed reports on 404 errors, coupon code usage, retail store performance, product performance, shipping analysis, multi-touch attribution, SEO, cohort analysis and churn rate.
  • Serve as the primary problem solver for online integrations and connectivity issues, recognized as the "go-to" expert for resolving complex technical challenges.
  • Strategist for Influencer and Affiliate campaign promotions.

Senior Digital Marketing Manager

TMX Finance, Inc
09.2016 - 02.2023
  • Managed on-site and off-site SEO and SEM to achieve, maintain, and dominate desired keyword rankings via numerous extensive strategies.
  • Managed Paid Search campaigns and Paid Digital Display with an annual budget of over $11M.
  • Connected and analyzed complex data using Google Analytics 360, Google BigQuery (SQL), and Google Looker Studio to generate actionable insights from paid search, display media, social, organic, email and social campaigns.
  • Created a marketing department reporting system with over 50 marketing reports, including views of different attribution models.
  • Managed a team of digital marketing professionals across web development, graphic design, SEO, paid media and reporting and analytics with a budget of $36M.
  • Implemented tracking tags and event firing with Google Tag Manager, including server-side tracking set up.
  • Managed affiliate program and partnerships with an annual budget of $1.5M.
  • Managed design and development of over 10 web properties, with an emphasis on CX/UX.
  • Worked with outside vendors and negotiated contracts.
  • Implemented CCPA compliance.
  • Successfully migrated over 10 websites from Universal Analytics to GA4.
  • Conducted A/B testing and landing page optimization to improve website performance, user experience, and lead conversion rates.
  • Presented reports to the President of the company and other C-level executives.
  • Worked with Accounting and Finance on budget actuals and forecasts.

Digital Marketing Manager

Kiawah Partners
09.2014 - 09.2016
  • Conducted ongoing search engine optimization (SEO) for main website of KiawahIsland.com, driving organic traffic through highly specific high ranking keyword phrases.
  • Managed Paid Search campaigns with Google Ads, Microsoft Ads, and Facebook Ads with annual budget of over $200K.
  • Managed Google Analytics, using advanced segmentation and attribution modeling and generated reports that were easily understood by senior executives.
  • Held role of Salesforce.com/Pardot administrator, creating workflows, triggers, and automation rules for leads generated by a variety of sources, and provided ongoing training to Sales Executives on proper follow-up with contacts/leads.
  • Responsible for developing, updating and maintaining KiawahIsland.com and several sub-domains/websites using both Wordpress and ExpressionEngine.
  • Managed social media accounts, including LinkedIn, Facebook and Instagram.
  • Managed 3 direct reports.
  • Designed and developed e-blasts using MailChimp, including advanced segmentation of 18,000 people.
  • Managed Google Tag Manager, deploying tags throughout websites, including Universal Analytics, Image, and Custom HTML tags, and creating and deploying firing triggers, including Page Views, Form ID clicks, Button clicks, and URL clicks.
  • Implemented call tracking throughout primary website and print publications to determine effectiveness of advertising campaigns.

Co-Owner

InterWeb Designs, Inc
01.1996 - 08.2014
  • Managed Paid Search for over 20 clients in Google Ads & Bing. (Prior to these two platforms, I managed Paid Search campaigns in Overture.com and FindWhat.com.)
  • Provided Google Analytics and SEO/SEM consulting services to over 50 clients.
  • Met with clients to brainstorm and develop ideas to promote their businesses online, providing guidance and support throughout entire process to ensure client satisfaction.
  • Presented proposals and design estimates to clients, clearly communicating ideas and pricing to win client buy-in and achieve successful project outcomes.
  • Designed, developed and hosted websites that effectively conveyed clients' brands and messages to their target audiences.
  • Implemented e-commerce systems for client websites using 3rd-party programs such as Americart.
  • Configured dedicated server and created hosting account plans, ensuring optimal website performance and uptime for clients.

Education

Associate of Science - Paramedic Technology

South University
Savannah, GA
05.1995

Skills

  • Google Analytics 360
  • Google Campaign Manager 360
  • Google Search Ads 360
  • Google BigQuery
  • Google Looker Studio
  • Google Tag Manager
  • Google Ads & Ads Editor
  • Google Firebase
  • Google Cloud
  • Google Optimize (sunsetted)
  • Optimizely
  • Intelligems
  • Salesforce
  • Pardot
  • InfusionSoft
  • Wordpress
  • Shopify
  • GRIN Affiliate Marketing
  • Wunderkind
  • CleverTap
  • Meta for Business (Facebook)
  • SEMrush
  • BrightEdge
  • Ahrefs
  • Moz
  • Screaming Frog
  • Yext
  • Zapier
  • Mailchimp
  • Klaviyo
  • Birdeye
  • SmartSheet
  • HotJar
  • Crazy Egg
  • Cookiebot (CCPA compliance)
  • Tableau
  • Microsoft Power BI
  • Microsoft Office Suite (Word, Excel, PowerPoint)

Certification

  • Google Ads Search
  • Google Analytics

Timeline

Senior Marketing Analyst

Nine Line Apparel
07.2023 - Current

Senior Digital Marketing Manager

TMX Finance, Inc
09.2016 - 02.2023

Digital Marketing Manager

Kiawah Partners
09.2014 - 09.2016

Co-Owner

InterWeb Designs, Inc
01.1996 - 08.2014

Associate of Science - Paramedic Technology

South University

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