Scott Lee
Cypress,CA
Summary
Online shopping has left an indelible footprint on society that goes far beyond the ability to buy a product at midnight while in our pajamas. That's the power of E-commerce - the ability to create a more seamless shopping experience anywhere, anytime.
As an e-commerce expert with experience in both B2B and D2C business models, I wear many different hats and fulfill many different roles. I am a Shopify Plus expert that can manage omni-channel marketplaces, acquire international business, and increase overall brand-awareness.
Overview
9
9
years of professional experience
Work History
Amazon Manager
TRX Training
11.2022 - Current
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Managed relationship with agencies and developed accurate AMS budgets to execute on strategic plans and reach metrics of success.
- Developed brand positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Manage shipments for 10+ Amazon marketplace countries and build proper forecasting for replenishments.
- Established working relationship with Amazon-Approved Third Party Fulfillment center for oversized exercise equipment.
Director of E-Commerce, Operations
Cut.com
04.2021 - 08.2022
- Launched new card game (TBH) on Kickstarter and Amazon Seller Central and was responsible for increasing conversion rates by 25% on existing listings.
- Worked closely with CEO and to identify trends, areas of opportunity, and improvements to achieve key performance indicators such as conversion rate, average order value, and return on ad spend.
- Expanded Amazon business internationally adding new marketplaces in United Kingdom, Europe, and Australia.
- Built forecasts based off of historical analytics and managed inventory logistics by coordinating replenishments across all marketplaces.
- On-boarded new agency to further supplement overall e-commerce business through social ads, paid ads, and influencer marketing.
E-Commerce Sales Manager
Mad Dogg Athletics
12.2019 - 03.2021
- Developed successful online sales operations from scratch by establishing a strategic vision, mission and operational goal.
- Led e-Commerce team in delivery and operations requiring close cooperation among members to share information and develop solutions to meet broad array of deliverables.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Increased conversion rate and profitability by 18% by increasing prices and offering free shipping.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales targets.
Director of E-commerce Sales
Allied Feather & Down Corp.
05.2019 - 11.2019
- Responsible for on-boarding new seller accounts and implementing a business plan, conversion strategy, and promotional campaigns for each account.
- Strategized Black Friday/Cyber Monday promotions with respective buyers and account managers.
- Developed historical analytics to develop plans of actions for upcoming promotions.
- Accounts include Target, JC Penney, Macy's, Nordstrom, Overstock, Wayfair, Zulily, Amazon, Walmart, and more.
E-Commerce Manager
Olympia International
06.2018 - 05.2019
- Led team to operate and manage online sales on 22 different accounts averaging $4M annual revenue.
- Strategically on-boarded new vendors and built hundreds of sku's on excel templates including Walmart, Overstock, Home Depot, QVC, and more.
- Managed and developed best-practices for Amazon's Product Titles, Product Highlights, and A+ Content.
- Planned marketing initiatives and leveraged referral marketing to promote direct-to-consumer products.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience
E-Commerce Sales Manager
US Karaoke
07.2014 - 06.2018
- Grossed $750,000 the first fiscal year by developing D2C efforts by building products onto Shopify and Amazon Seller Central.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Maintained FBA inventory replenishments by forecasting sales and conversion rates.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Contributed to the development of the MyStage Karaoke App.
Timeline
Amazon Manager
TRX Training
11.2022 - Current
Director of E-Commerce, Operations
Cut.com
04.2021 - 08.2022
E-Commerce Sales Manager
Mad Dogg Athletics
12.2019 - 03.2021
Director of E-commerce Sales
Allied Feather & Down Corp.
05.2019 - 11.2019
E-Commerce Manager
Olympia International
06.2018 - 05.2019
E-Commerce Sales Manager
US Karaoke
07.2014 - 06.2018
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