Scott Lieberman
Chandler
Summary
5+ years of experience in marketing, sales, social media and brand awareness across multiple residential properties within the Phoenix area. Passionate about travel, nature, the consumer experience, family, idea generation, collateral design, editing and utilizing video, both in front of and behind the camera, to impact new client acquisition and retention. Committed to achieving results through team collaboration, customer service, strong communication skills, and continued learning.
Overview
11
11
years of professional experience
Work History
Marketing and Sales Manager
Avenue5 Residential
09.2023 - 08.2024
- Took an underachieving property from 2.6 star online reviews to 4.1 star reviews in under 3 months, using Google and Modern Message
- Grew property occupancy from 74% to 94.7% within 4 months
- Planning, filming, editing, and executing of social media content (Facebook, Google, and Instagram) by utilizing SOCi, an online marketing tool for amenities, special occasions, and promotions
- Established performance goals and targets motivating team members to achieve higher leasing volumes and profitability for the company.
- Conducted market research to identify target demographics and adjust promotional efforts accordingly.
- Stayed informed about industry trends, adjusting tactics as needed to remain competitive in the local market.
- Mentored junior team members, fostering professional growth and skill development within the leasing department.
Leasing Consultant/Marketing Content Creator
Greystar
02.2020 - 07.2023
- Managed leasing roll-outs via Facebook, Twitter, Instagram, and Tik-Tok
- Delivered the best in class customer services via email, telephone, and inbound marketing, providing a welcoming, 'at-home' experience for future residents
- Acquired leads and clientele with cold-calling, outreach marketing, and incoming submissions from online partners, which led to the goal of earning over 300 leases among lease-up single family luxury rentals, mid-rise, and student housing properties
- Mentored incoming staff members for the RISE Mentorship Program
- Created video content, as director, editor, and talent to drive interest for future residents
- Increased property visibility through targeted marketing strategies.
- Delivered informative property tours to prospective residents, highlighting unique amenities and features tailored to their needs.
Hiring and Recruiting Manager
Spectrum Fine Jewelry
12.2016 - 05.2019
- Reduced employee turnover rate by developing comprehensive onboarding programs for new hires that traveled to Alaska to work in partnerships with cruise lines.
- Promoted from the Sales floor to Hiring Manager.
- Developed comprehensive reporting systems to track recruitment metrics, enabling data-driven decision-making and continuous process improvement. Reported data to ownership.
- Streamlined hiring processes by implementing efficient recruiting strategies, creating questionnaires, and conducting virtual or in-person interviews.
- Organized local networking events to increase community visibility and attract potential candidates from various industries and backgrounds.
- Enhanced employer branding through strategic social media campaigns, attracting wider pool of applicants.
- Talent pool hired drove sales surpassing $500,000 per month in total jewelry sales.
Sales Associate
Spectrum Fine Jewelry
05.2013 - 12.2016
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Educated customers about proper care and maintenance practices for their jewelry purchases, ensuring long-lasting satisfaction.
- Boosted jewelry sales by providing excellent customer service and personalized product recommendations.
- Assisted clients in making informed decisions on high-value purchases by sharing expert knowledge of gemstones, metals, and designs.
Education
B.S. - Communications, Advertising and Marketing
University of Miami
Coral Gables, FLCertificate - Sports Broadcasting Video Editing
Santa Monica College
Santa Monica, CASkills
- Adobe
- Yardi
- Excel
- G Suite
- Microsoft Suite
- Wordpress
- Canva
- Google Analytics
- Zoom
- Slack
- CRM
- SOCi
- Kingsley
- RentCafe
- Keen sense of aesthetics
- Collateral design
- Social adpost design
- Social media management
- Inbound marketing
- Email marketing
- Competitive analysis
- Content calendar development
- Community management
- Social listening
- Reputation management
- User generated content
- Copywriting and editing
- Messaging and brand voice development
- Public speaking
- Video conferencing
- Media outreach and relations
- Extensive experience in presenting to large groups
- Strong interpersonal skills
Affiliations
Screen Actors Guild/American Federation of Television and Radios Artist (SAG/AFTRA)
Timeline
Marketing and Sales Manager
Avenue5 Residential
09.2023 - 08.2024
Leasing Consultant/Marketing Content Creator
Greystar
02.2020 - 07.2023
Hiring and Recruiting Manager
Spectrum Fine Jewelry
12.2016 - 05.2019
Sales Associate
Spectrum Fine Jewelry
05.2013 - 12.2016
Certificate - Sports Broadcasting Video Editing
Santa Monica College
B.S. - Communications, Advertising and Marketing
University of Miami
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