Scott McDaniel
Grand Blanc,MI
Summary
Customer-oriented General Manager with 15 years of luxury automotive retail experience. Focused on increasing revenues and expanding market share. Adaptive and deadline-oriented, consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision, motivation, and results.
Overview
26
26
years of professional experience
Work History
General Manager
Serra Auto Campus
06.2019 - Current
- General Manager for Porsche, Mercedes-Benz, BMW, and Lexus dealership.
- Promoted within the Serra Automotive organization to lead a new luxury auto campus.
- Responsible for leading all day to day operating activities of a multi-franchise 17 acre luxury auto campus that employees over 100 associates.
- Maintain to the highest standards all aspects of 4 new state of the art luxury facilities.
- Recruit, hire and establish training for all associates setting expectations on both customer experience and standards of profitability.
- Implement growth strategies that align with manufacturer expectations.
- Review monthly financials statements for accuracy and establish department standards to maximize growth and profitability.
- Develop merchandising strategies and assist in creating effective advertising programs.
- Establish standards, coach, and maintain principles that drive industry leading CSI scores.
- Maintain a strong focus on the satisfaction of both employees and customers
- Coach leadership team to create a positive and highly motivated team of professionals.
- Develop and execution of compensation plans that both recruit, rewards and retain the best talent in the market.
- Driven leader that is focused on asset management, process management, and efficiency management.
Sales Manager
Al Serra Autoplaza - Cadillac
12.2010 - 06.2019
- Management of the Cadillac brand for a Top 30 dealer.
- Addressed customer concerns while maintaining an exception level of customer satisfaction. Top CSI performer in region.
- Developed sales strategies and marketing campaigns.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
- Key leader of one of the largest auto plazas in the US comprising of 12 brands and over 500 associates.
Director of Operations
Tom Ryan Distributing Co - Anheuser-Busch
10.1997 - 12.2010
- Managed fixed operations for a 2.5 million case Anheuser-Busch distributor
- Appointed Successor Manager by Anheuser-Busch leadership
Education
MBA - Marketing
Oakland University
Rochester, MI04.1998
BBA - Finance
Ohio University
Athens, OH05.1994
Skills
- Advertising Campaign Development
- Cost analysis and savings
- Capital Spending
- Team Leadership
- Budget coordination
- Performance Improvement
- Staff hiring
- Vendor relationships
- Sales Strategies
- Finance and Accounting Oversight
- Recruitment
- Customer Service Management
Accomplishments
Achieved Porsche Premier Dealer - Top 25 for 2022 and 2023.
Timeline
General Manager
Serra Auto Campus
06.2019 - Current
Sales Manager
Al Serra Autoplaza - Cadillac
12.2010 - 06.2019
Director of Operations
Tom Ryan Distributing Co - Anheuser-Busch
10.1997 - 12.2010
MBA - Marketing
Oakland University
BBA - Finance
Ohio University
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