Adobe Illustrator
Scott Mitchell
Digital Marketing Specialist
Dallas,TX
Summary
Digital Marketing Specialist with real world, hands-on experience developing marketing strategies from the ground up including; content creation, prospecting, list segmentation, lead research, journey creation, planning, scheduling, execution and follow up. Agency experience, so am comfortable hitting stringent deadlines and working alongside multiple teams and C-level executives. Developed website and brand content from the ground up for dozens of businesses. Helped devise tools and strategies to scale sales and marketing infrastructure. Special expertise in the IT and Technology industries.
Overview
8
8
years of professional experience
Work History
Digital Marketing Specialist
Honey CRM
Plano, TX
08.2019 - 04.2021
- Strategized and managed 50+ client relationships and content strategy
- Executed marketing strategies that generated 1,000s of sales qualified leads
- Work alongside C-Level executives and business owners, client faced, and formed relationships that lasted years
- Guided brand refreshes from concept to completion for dozens of businesses
- Planned and executed digital marketing strategies
- Consulted C-level executive on avenues to reach audiences, including content marketing, SEO, social media and paid digital advertising
- Helped stress test and improve brand new CRM software from creation to mass-market release
- Developed audiences, brand reach strategies, and key KPIs for marketing
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Managed Google Ad accounts and backend conversion and ROI strategy
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
Photo and Video Production Manager
TRIdigital Marketing
Plano, TX
01.2017 - 08.2019
- Traveled around U.S meeting with dozens of clients to crated branded video content to leverage in marketing
- Managed photo and video production from concept to delivery
- Managed on-staff resources and freelancers to create photo and video content for 3-5 clients monthly
- Worked alongside client pods to align messaging and visuals
- Shot, lit and edited photo and video content
Owner/Operator
Scott Mitchell Visual Media
Dallas, TX
01.2014 - Current
- Professional photography and video services
- Worked with corporations as well as individuals
- Photography and videography for: Corporations, weddings, events, restaurants, small businesses, families, editorial and journalism
- Collaborated with clients to ensure delivery final product that exceeded their expectations and aligned with their vision
Lead Photographer
Ultimate Exposures
Lewisville, TX
01.2015 - 10.2021
- Assisted organizing on-site photos shoots for youth sports association and school head shots
- Managed and prepared all equipment
- Set up, organize, and break down for on-premise shoots
- Quality check and deliver photos to editing staff
- Maintain quick and efficient standards of delivery
Contributing Writer and Photographer
Central Track
Dallas, TX
01.2013 - 11.2014
- Sourced, researched, wrote and photographed stories
- Worked alongside other freelancers to strategize coverage and events
- Covered popular culture events in the area and well as produced editorial pieces
Arts & Entertainment Editor, Sports Editor
Brookhaven Courier
Farmers Brance, TX
08.2012 - 05.2013
- Strategized coverage and stories, assigned to writers, and assisted in the writing process
- Edited finished pieces to make them print-ready
- Laid out each publication using Adobe In Design
- Worked alongside students to help them develop and write their stories while following AP guidelines
Education
High School Diploma -
Coppell High School
Coppell, TX 08.2006 - 05.2010
No Degree - Journalism
Brookhaven College
Farmers Branch, TX 08.2010 - 01.2013
Skills
Campaign execution
Multi-channel marketing
Social media tools
SEO
Brand strategy
CRM
Graphic design
Customer engagement
Digital marketing
Marketing strategies
Adobe Creative Suite
Data analytics
Web analytics
Email marketing campaigns
Ad development
Keyword optimization
Software
Adobe Photoshop
Adobe Lightroom
Adobe Premiere Pro
Adobe After Effects
Google Suite
Microsoft Office
LinkedIn Marketing
Google Ads
Timeline
Digital Marketing Specialist
Honey CRM
08.2019 - 04.2021
Photo and Video Production Manager
TRIdigital Marketing
01.2017 - 08.2019
Lead Photographer
Ultimate Exposures
01.2015 - 10.2021
Owner/Operator
Scott Mitchell Visual Media
01.2014 - Current
Contributing Writer and Photographer
Central Track
01.2013 - 11.2014
Arts & Entertainment Editor, Sports Editor
Brookhaven Courier
08.2012 - 05.2013
No Degree - Journalism
Brookhaven College
08.2010 - 01.2013
High School Diploma -
Coppell High School
08.2006 - 05.2010