Summary
Overview
Work History
Education
Skills
Websites
Tech And Sales Stack Expertise
Final Thoughts
Key Results And Impact
Timeline
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Scott Nelson

Amherst,NH

Summary

Dynamic and results-driven Sales Director with 12+ years of experience in sales, operations, and revenue growth. Proven ability to scale sales teams, drive pipeline expansion, and execute GTM strategies to accelerate revenue. Adept at hiring, coaching, and optimizing sales performance with a data-driven approach. Expertise in sales forecasting, cross-functional leadership, and change management to drive efficiency and results.

Overview

16
16
years of professional experience

Work History

Sales Development Director

ProcessUnity
01.2023 - Current
  • Scaled SDR team from 7 to 15 reps, implementing structured onboarding and continuous training
  • 60% YoY increase in Sales Accepted Leads, with a 61% boost in Outbound Sales Accepted Leads
  • 41% increase in Outbound pipeline generated YoY
  • Launched SMB market pilot, securing $87K in new ARR within a
  • Promoted 4 SDRs into higher roles, including a Mid-Market SDR Manager
  • Optimized sales tech stack, reducing tool costs by $100,000
  • Report SDR performance metrics to Executive Leadership Team (ELT), driving data-driven decision-making

Sales Development Manager

Lytx Inc.
08.2021 - 10.2022
  • Managed 8-10 SDRs, exceeding quota through rigorous coaching and performance tracking
  • Achieved quota milestones: Q4 2021 (66%), Q1 2022 (88%), April 2022 (107%)
  • Trained SDRs on Challenger Sales methodology, improving call-to-meeting conversion rates
  • Led data-driven outbound strategy, boosting qualified leads for AEs

Corporate Sales Manager – Mid-Atlantic

Connection
01.2019 - 08.2021
  • Managed 17 sales reps covering five states, driving $80M+ annual revenue
  • 121.5% to GP goal (H1 2021), with a monthly net new customer average of 10.5
  • Applied Challenger methodology, increasing GM from 9.6% to 10.9%
  • Implemented cross-functional collaboration, improving sales team knowledge-sharing

General Manager – North Atlantic Area

Williams Scotsman
01.2017 - 01.2019
  • Grew EBITDA by 9% YoY, optimizing sales and operational efficiency
  • Improved fleet maintenance, reducing inefficiencies and cutting overtime by $15K/month
  • Boosted collections efficiency, reducing DSO by 15 days

Operations Manager II

Amazon Fulfillment
01.2014 - 01.2017
  • Led operations in high-volume distribution, improving throughput by 118% annually
  • Reduced outbound transportation costs by $500,000 annually
  • Created an inventory control mechanism, cutting defects by 23%

Director of Operations | Manager

Planet Fitness
01.2009 - 01.2014
  • Opened 11 new locations, hiring and managing 200+ staff
  • Achieved $12M+ EBITDA annually, optimizing sales and customer experience
  • Reduced payroll expenses by $60K/year and improved revenue collection efficiency

Education

M.Ed. -

Plymouth State University
01.2010

B.S. -

Plymouth State University
01.2006

Skills

  • Sales Leadership
  • Team Building
  • Revenue Growth
  • Pipeline Management
  • GTM Strategy
  • Execution
  • Forecasting
  • Performance Metrics
  • Salesforce
  • Sales Tech Optimization
  • Challenger Sales Methodology
  • Sandler Sales Methodology
  • Coaching
  • Professional Development
  • Change Management
  • Process Optimization
  • HubSpot
  • Outreach
  • Gong
  • LinkedIn Sales Navigator
  • Lemwarm
  • Chat GPT 40
  • CRM
  • Sales Analytics

Tech And Sales Stack Expertise

  • Salesforce
  • HubSpot
  • Outreach
  • Gong
  • LinkedIn Sales Navigator
  • Lemwarm
  • Chat GPT 4.0
  • CRM & Forecasting
  • Sales Analytics
  • Performance Metrics

Final Thoughts

Scott Nelson is a high-impact Sales Director with a track record of driving revenue, scaling teams, and optimizing sales processes. His ability to blend data-driven decision-making with hands-on leadership makes him an asset for any growth-focused organization.

Key Results And Impact

  • Scaled sales teams across multiple industries, achieving triple-digit revenue growth.
  • Led sales pipeline expansion, increasing outbound-qualified leads by 61% YoY.
  • Saved $100K+ in tech stack costs while optimizing performance tracking.
  • Developed and promoted multiple high-performing sales reps into leadership roles.

Timeline

Sales Development Director

ProcessUnity
01.2023 - Current

Sales Development Manager

Lytx Inc.
08.2021 - 10.2022

Corporate Sales Manager – Mid-Atlantic

Connection
01.2019 - 08.2021

General Manager – North Atlantic Area

Williams Scotsman
01.2017 - 01.2019

Operations Manager II

Amazon Fulfillment
01.2014 - 01.2017

Director of Operations | Manager

Planet Fitness
01.2009 - 01.2014

M.Ed. -

Plymouth State University

B.S. -

Plymouth State University

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