SCOTT PARENT

Key Strategic Impact: Increased clarity, efficiency, and positive sentiment, both internally and externally, through the deployment of a comprehensive communications program and knowledge management system

• Architected company-wide internal communications program anchored in principles of transparency, openness, and inclusiveness across three corporate offices and globally distributed remote workforce
• Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels
• Shepherded creation and management of GiddyUp Document Management System (GDMS) where all company policies, procedures, training documentation, and all other corporate content resides
• Developed and implemented protocols and procedures for communicating on behalf of the organization that represents GiddyUp’s corporate brand identity, and promotes and supports organizational mission and values

Key Strategic Impact: Improved brand perception, increased web traffic by more than 300% and social media engagement ten-fold

• Retained as advisor to guide Santa Barbara Foundation through their 2018 brand re-launch
• Provided strategic guidance and executive coaching to communications team around brand positioning, voice, and creative content execution
• Designed brand launch campaign utilizing video and social media content to raise community awareness and engage local nonprofit leaders
• Spearheaded creation of brand guide and launch event to educate and train staff and board members on foundation’s mission, guiding principles and core organizational values
• Produced, shot and edited series of videos to humanize organization, build brand momentum, and engage Santa Barbara community

Key Strategic Impact: Generated $150M in incremental revenue through targeted educational content geared toward facilitating partner success at eBay Partner Network (EPN)

• Successfully developed and led execution of global messaging and communications strategy for eBay's $2 billion, in-house affiliate platform, which provides over 200,000 publishers and partners with resources to monetize websites, social pages, mobile apps, and online properties
• Spearheaded external communications and public relations across 13 countries; partnered with PR agencies to drive and manage communications, press relations, events, speaking engagements, and thought leadership opportunities in five languages throughout North America, Europe, and Australia
• Oversaw all aspects of external social media platforms to drive brand positioning, content development, editorial calendar creation, video production, and real-time event posting
• Launched and managed EPN advocacy program that increased public positive sentiment for EPN brand 20%

Key Strategic Impact: Developed thought leadership content that increased North American web traffic 240% within six months

• Developed and executed content, communications, and PR strategy for U.S and Canada
• Oversaw all customer-facing content, including corporate blogs, email communications, videos, conference presentations/events, product documentation, social media, and eBay forums
• Launched annual Partner Summit – conference for top 45 partners, which generate $1B+ in revenue for eBay annually – as mechanism to educate on industry trends, provide updates on eBay strategy, and strengthen relationships as elite partners
• Directed overall global strategy impacting U.K., Italy, Germany, France, and Spain; identified localized resources to source content relevant to foreign markets and partnered with vendor to translate English content into localized blogs

Key Strategic Impact: Drove significant increase in blog traffic (110%), engagement (45%), and positive public sentiment (75%)

• Drove strategy for EPN’s North American blog and shaped overall tone/voice of North American communications from EPN
• Created written content and produced weekly video series (EPN TV)
• Managed EPN reputation in collaboration with key blog, forum, and social media partners
• Educated global team on blog content and social media best practices
• Launched EPN TV, pioneering then-unprecedented investment in video within performance marketing industry
• Repositioned blog and communications content with more informal, relatable tone to build brand awareness and increase partner leads by 30% YoY

Key Strategic Impact: Integral leader in growing company revenue from $400,000 to $38M in two years through engagement of innovative and engaging content

• Provided strategic leadership in areas of social media brand strategy, corporate blog writing/editing, and brand building
• Drove actionable leads for in-house sales team
• Conceived, wrote, and produced weekly video content for customer-facing websites
• Partnered with PR agency to position releases advantageously for distribution on social media
• Gained reputation as thought leader and digital influencer through presence and speaking engagements at events including Affiliate Summit and Berkeley’s Play Conference and by writing for publications including Adotas magazine
• Championed adoption and implementation of social media strategy while medium was still in its infancy and identified innovative ways to leverage those tools to increase awareness and consideration