SCOTT PAULEY
Atlanta,CA
Summary
Seasoned Health Communications Team Lead at the CDC, adept in social media strategy and crisis management. Spearheaded media campaigns, enhancing public engagement by 20%. Excelled in content development and interpersonal communication, significantly reducing inspection times and improving media relations. Proven track record in strategic planning and community outreach, achieving impactful health communication outcomes. Motivated Team Lead possessing excellent leadership and planning abilities. Focused on delivering high-quality products on tight schedules. Monitors, trains, and encourages employees to improve skills and meet demanding targets. History of successfully developing and managing strong teams through proactive training and issue management.
Overview
23
23
years of professional experience
Work History
Health Communications Team Lead
Centers for Disease Control and Prevention, CDC
Atlanta, GA
10.2023 - Current
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Coordinated with management team to establish new work procedures.
- Collaborated with other departments to develop effective solutions that meet customer needs.
- Monitored team progress and enforced deadlines.
- Collaborated with senior management to develop short-term and long-term objectives for communications projects.
- Managed internal and external communications, ensuring consistent messaging across all platforms.
- Developed and implemented effective communication strategies for external stakeholders.
- Drafted speeches for executive team members at industry events.
Media Relations Manager
Centers for Disease Control and Prevention, CDC
Atlanta, GA
09.2019 - 10.2023
- Manages interactions of the Centers for Disease Control & Prevention with media outlets.
- Communicates the Department’s activities, priorities, and policies to the public.
- Makes recommendations that significantly change, interpret, or develop major public policies or programs to support the mission.
- Manages logistics associated with press conferences, ensuring seamless execution.
- Tracks the spread of news related to the actions of different organizations.
- Played a key role in the Joint Information Communications Media team for the COVID-19 response, orchestrated the rollout, and coordinated media coverage for several agency-wide releases.
- Handles over 2,500 media requests annually, with timely and professional responses.
- Mentors junior press officers by overseeing work to ensure efficient responses and coordination for clearance.
- Acted as liaison for the Vaccine Task Force and Global Communication at the JIC Media office.
- Led media strategy and planning initiatives to execute effective campaigns, addressing key health education challenges.
- Developed an updated communication plan for Test-to-Stay guidance, in partnership with CDC leadership and federal departments.
- Regularly formulated strategic frameworks supporting targeted communication outcomes.
- Targeted audiences and populations, desired headlines, and stories (e.g., lead paragraph), spokespeople, key issues, questions, and other relevant communication strategies.
- Streamlined media product development through creation of impactful messaging for pandemic-focused outreach.
- Transformed intricate science topics into accessible language suitable for both media channels and public comprehension.
- Facilitated coordination of over 5,000 pandemic-related media inquiries within a year, alongside the JIC media team.
- Spearheaded communications initiatives across various key divisions.
- Sponsored and built strong relationships with media influencers.
- Developed content and schedules for press releases, social media posts, and websites.
Public Relations Specialist
Department of Veterans Affairs
Charleston, SC
10.2018 - 09.2019
- Facilitated strategic public affairs counsel for effective decision-making.
- Crafted high-quality written materials meeting established editorial guidelines.
- Planned, integrated, and evaluated public affairs programs.
- Offered expert advice to key personnel regarding crucial national and global matters.
- Planned, organized, directed, gathered, coordinated, produced, wrote, and edited products, and disseminated news and public information regarding VA activities released to the media and the public.
- Identified and developed strategies, tactics, products, and messaging for the agency’s strategic communications priorities, as well as various activities.
- Planned and conducted news events, built and maintained working relationships with members of the media and communicators inside and outside the VA, and produced products with other communicators across the enterprise.
- Served as a spokesperson for the agency, and is authorized to speak on behalf of the VA to members of the media, the public, and other groups.
- Designed, planned, directed, and advised on the communications activities within the VA, and coordinated communications activities with external organizations.
- Advised VA management officials on the possible public and media reactions to proposed policy statements or agency actions.
- Using the VHA Digital Analytics Team and Webmetrics, I created a weekly report for Public Affairs staff on traffic to our internal intranet site and SharePoint.
- Pinpointed return on investment in public affairs products, leading to better strategic decision-making.
- Initiated Google Analytics for the externally facing website.
- We began redesigning the website to increase customer engagement through the use of an analytics-driven customer experience.
- Increased web traffic with women veterans by 20% in three months.
- Created strategic communications plans to highlight the programs offered by the facility.
- Increased engagement by 200% on customer experience-focused employee communications.
- Raised customer appreciation scores.
- Established and maintained effective working relationships with the VA Medical Center, VHA’s internal stakeholders, and external/community partners.
- Managed email marketing communication plans.
- Increased reach by 300% with more than 1.2 million monthly deliveries using GovDelivery email lists.
- Managed and edited the monthly employee newsletter.
- Designed a new delivery system to raise engagement.
- Increased readership by 150%.
- Managed content and designed for both employee-facing intranet and customer-facing internet sites.
- Redesigned the process for uploading content, reducing post time by 2 hours per post.
- Created posts for Facebook, Twitter, and Instagram social media accounts.
- Created a new video editing process to modernize social media video posts.
- Increased engagement by 125%.
- Drafted speech for Director to introduce Charleston Mayor at Black History Month Celebration hosted by VAMC.
- Generated data reports for the director regarding customer complaints.
- Monitored news stories related to clients' businesses or organizations.
Copywriter
Government Publishing Office
Washington, DC
03.2017 - 10.2018
- Authored, organized, and maintained various complex technical cybersecurity artifacts (e.g., Standard Operating Procedures (SOPs), process flows, and procedures).
- Gathered necessary information from multiple sources to support the GPO in developing, writing, formatting, and editing technical and non-technical cybersecurity information for reports, manuals, procedures, processes, briefs, and other forms of documentation.
- Visualized content (e.g., layouts, charts, graphics) is used in conjunction with written content to deliver powerful messaging.
- Delivered high-quality GPO artifacts that were clear and concise, meeting audience needs.
- Managed knowledge repositories in Confluence and Word to ensure consistent formatting, hierarchy, and organization.
- Analyzed policies, procedures, and existing SOPs and applied thorough cross-referencing to ensure consistency.
- Created PowerPoint presentations to communicate and educate stakeholders about departmental and organizational goals and projects.
- Presented complex and technical topics to technical and non-technical audiences.
- Developed the Technical Writing Style Guide based on the Associated Press Stylebook, industry, and client guidelines to standardize department documents.
- Elicited process and procedure information from subject matter experts and wrote Standard Operating Procedures for multiple business areas.
- Created user training manuals to teach users how to work with new applications and identify employee- and manager-specific responsibilities related to training for use as supplemental material during training.
- Collaborated with the Governance Office to identify and create best practice capabilities and tactics to achieve the objectives
- Met with senior leadership and subject matter experts to gather information, scope project requirements, and set deadlines.
- Monitored and managed production deadlines to ensure projects were delivered when promised and met client standards.
- Key Results:
- Received an On-the-Spot award for valuable performance on a crucial team that used a digital format to organize and disseminate information to member agencies and external audiences.
- Created a new process for bi-weekly section reports to the director
- Reduced the time required to photogenerated the report by more than 10 hours by creating a streamlined format highlighting the most important tasks completed and reducing duplication.
- Created an extensive social media best practices guide for our stakeholders.
- Led two highly attended webinar presentations about how to best create engagement for federal document librarians on zero budgets.
- Collaborated with a team to create a new web guide process that highlighted the most requested information for the agency and delivered finished products that met the customers’ needs.
- Worked as part of a team to brand our new services and create a tie into the overarching themes across the department
- Successfully integrated three new program lines with the agency’s current offering.
- Worked to develop press release templates for the stakeholders to use to gain more media coverage for local events
- Created press releases for the agency that led to national media coverage for new programs and updated policies
- Assisted in planning and hosting the agency’s bi-annual conference that hosted more than 300 librarians from across the U.S
- And broadcasted to more than 400 librarians around the country
- Edited and crafted messages for the external website, social media platforms, and internal messaging.
Photojournalist
459TH AIR REFUELING WING - U.S. AIR FORCE RESERVE
Andrews AFB, MD
03.2016 - 03.2017
- Provided specialized still and video photographic support.
- Operated on-location and studio photography, video cameras, and editing equipment.
- Managed and cared for photographic equipment, supplies, and materials.
- Assisted in conducting the public affairs program and produced materials supporting the commander’s goals.
- Directed, wrote, and edited multiple efficient media packages, saving Air Force over $1K.
- Created several photo stories and news stories covering multiple base-hosted special events.
- Oversaw and organized multimedia content, including videos and postproduction editing materials.
- Strengthened ties with local communities through event and media coordination.
- Utilized Adobe Suite applications for desktop publishing and digital media production.
- Brainstormed unique and fresh ideas for creative training videos highlighting the Wing Commander’s desired messages.
- Escorted local media and set up interviews for local media stories, including preparing dignitaries for on-camera appearances.
- Created unique graphics to enhance video products using Adobe InDesign, Illustrator, After Effects, and Photoshop.
Public Affairs Specialist
Department of Navy
Washington, DC
08.2015 - 03.2017
- Organized and led regular virtual interactions with the Team.
- Planned, organized, and implemented annual meetings to identify training and development opportunities for the Team
- Developed and implemented the strategic direction for an agency-wide Program designed to communicate Department of Navy goals and programs to a broad global audience, which includes nontraditional to targeted regional and public
- Recommended responses to requests from the White House, cabinet-level departments, members of Congress, defense, national and community organizations requesting participation in events
- Planned, directed, and coordinated complex logistical details of appearances for assigned special projects, such as White House events, movie premieres, award ceremonies, Department of Navy anniversary celebrations, planning ceremonies for national events
- Key Results:
- Planned, wrote, produced, selected, and edited articles, imagery, audio/visual products, and graphics to ensure presentation included all relevant factual data or to improve the manner of expression
- Monitored news sources and remained readily informed of community, national, and global plans, situations, and attitudes
- Drafted news releases, media advisories, fact sheets, statements, tweets, blogs, electronic bulletins, bytes, and b-roll scripts, editorial content fit for publications, and briefing materials for key officials
- Coordinated events (e.g., tours, media activities) to represent the Installation and command personnel in civil or public affairs and community relations
- Planned, conducted, and coordinated the Installation’s of Social Media Programs, including Facebook, Twitter, Instagram, YouTube, Flickr, Google+, and other social platforms as they arise
- Consulted with the press and public interest groups, assisting its representatives in developing articles and news stories concerning base events and crisis communications.
- Developed social media strategies, managed social media sites, executed social media campaigns, and engaged/educated online and live audiences.
- Extended the reaconsitensite programming to national and international audiences via digital offerings
- Planned and conducted ongoing online and live sessions to tell the story of the service members of the Navy
- Completed layout, structure, and assembly of the final camera-ready pages of printed and online materials using desktop publishing procedures
- Established and maintained effective working relationships with all media and developed and disseminated informational materials to pertinent external and internal audiences through the media
- Researched, developed, planned, directed, and executed social media outreach campaigns to support telling the Installation to promote understanding of the complex mission and impact of Joint Base Anacostia-Bolling and the U.S
- Navy
- Evaluated the impact and effectiveness of presentation materials, imagery, graphics, and informational materials and advised management if efforts should continue, change, or expand to improve intercommunication between the organization and the audiences
- Provided well-thought-out and executed responses to inquiries from public affairs community relations issues
- Assisted in the execution of community relations activities and providing training and guidance to senior leaders in media communication skills
- Coordinated or supported aspects of the command’s community relations and volunteer service program
- Prepared comments and speeches for and advises command personnel regarding the dissemination of information in public venues
- Collaborated with individuals and groups to determine areas of interest to develop custom-tailored tours
- Coordinated with JBAB programs and commanded visit arrangements and tours for groups visiting the area.
- Conducted advance set-up of Audio/Visual and peripheral equipment for presentations
- Operated equipment during presentations
- Provided hard-copy notebooks of materials for handouts to audiences.
- Monitored key data related to Public Affairs office operations, initiating regular updates.
- Provided photographic coverage for ceremonies, events, presentations.
- Provided photographic support for base events, ceremonies, exhibits, training, public affairs, and other specialized programs, covering all mission requirements, and performed onsite follow-ups as necessary.
- Served as a photojournalist and editor for the installation newspaper.
Public Affairs/Broadcast Journalist
UNITED STATES AIR FORCE RESERVE
, FL
02.2013 - 03.2016
- Edited audio and video files using digital editing software.
- Reviewed and evaluated notes taken about news events to isolate pertinent facts and details.
- Gather information and develop perspectives about news subjects through research, interviews, and observation.
- Attended press conferences and briefings to gather information for stories.
- Gathered relevant video footage, sound bites, photographs, and other materials to produce a complete package of news stories.
- Developed ideas or material for columns or commentaries by analyzing and interpreting news, current issues, or personal experiences.
Field Engineer
Lockheed Martin
Fort Walton Beach, FL
01.2013 - 08.2015
- Trained and supervised over 50 Air Force members on aircraft maintenance procedures, prepared training program timelines, and monitored training progress.
- Implemented organizational methods to track the inspection process using Microsoft Excel spreadsheets, reducing periodic inspection maintenance by over 5 days.
- Analyzed military requirements and devised a plan to meet and exceed goals with minimal supervision, saving the military three potential manning positions and over $100K in manning costs per year.
- Review technical data for errors and submit reports to streamline and correct potentially dangerous maintenance procedures. This prevents potentially catastrophic mishaps and saves on potential costs due to damaged equipment or personnel.
Helicopter Crew Chief
United States Air Force
Hurlburt Field, FL
08.2002 - 02.2013
- Managed all periodic inspection, maintenance aspects on over 16 military helicopters worth a combined $355 million.
- Led a team of 13 inspectors across three shifts.
- Developed short- and long-term goals and strategies to align with the organization’s goals.
- Organized existing maintenance practices, overseeing all documentation of maintenance on aircraft.
- Ensuring that no defects exist, and saving the Air Force countless maintenance hours.
- Named major inspection dock coordinator, leading a team of 18 mechanics on three shifts, and controlling the inspection flow of 12 helicopters on-site.
- Reduced the average inspection process by over one week in less than one year.
- Created new flow organization methods using Microsoft Excel and hard copy folders, and reduced quality assurance inspection failures by over 50%.
Education
Master's Degree - Public Relations/Corporate Communications
GEORGETOWN UNIVERSITY
Washington, DCBachelor of the Arts - Communication/ Journalism, Minor: Sports Psychology
UNIVERSITY OF WEST FLORIDA
Pensacola, FLCertificate - Broadcast Journalism/ Basic Combat Correspondence
DEPARTMENT OF DEFENSE INFORMATION SCHOOL
Fort Meade, MDSkills
- Social media strategy
- Editorial planning
- Crisis management
- Speech writing
- Media Relations
- Internal communications
- Content development
- Web content management
- Community Outreach
- Interpersonal communication
- Strategic planning
Languages
Spanish, Novice
Awards
- DHS/CDC/OD/OADC/DP/NMB Individual Cash Award, 02/01/22
- DHS/CDC/OD/OADC/DP/NMB Group Award, 08/01/21
- DHS/CDC/OD/OADC/DP/NMB Group Time off, 05/01/21
- DHS/CDC/OD/OADC/DP/NMB Group Award, 08/01/20
- On-The-Spot Award for dedicated efforts
- On-The-Spot Award for outstanding efforts
- 3 Air Force Achievement Medals
Publications
- Government Booktalk Blog
- FDLP.gov
- Joint Base Journal
- DVIDS
- University of West Florida ArgoVerge Magazine
- University of West Florida Voyager School Newspaper
- GoArgos YouTube video account for UWF Athletics
Committeesorganizations
- Student Veterans Association - Member
- Veterans of Foreign Wars - Member
Militaryexperience
- Photojournalist, 459TH AIR REFUELING WING - U.S. AIR FORCE RESERVE, Andrews AFB, MD, 03/01/16, 03/31/17, 10, Lt. Katie Spencer, 240-857-6873, Provided specialized still and video photographic support., Managed and cared for photographic equipment, supplies, and materials., Active Secret Security Clearance renewed July 2013., As creative and technical producer, created multiple effective basic media packages.
- Public Affairs/Broadcast Journalist, UNITED STATES AIR FORCE RESERVE 919TH SPECIAL OPERATIONS WING, Eglin AFB FLD 3, FL, 02/01/13, 03/31/16, 20, Lt. Col. James Wilson, 850-883-6347, Researched, analyzed, and applied appropriate public affairs protocol., Planned and executed a public affairs program that supported commanders'/directors' priorities., Active Secret Security Clearance renewed July 2013., Created multiple effective basic media packages saving the Air Force over $1K.
- CV-22 Field Engineer, LOCKHEED MARTIN, Fort Walton Beach, FL, 01/01/13, 08/31/15, 40, Kenneth Messer, 850-881-5642, Trained and supervised over 50 Air Force members on aircraft maintenance procedures., Implemented organizational methods to track inspection process.
- CV-22 / MH-53 Helicopter Crew Chief Inspection Dock Coordinator, UNITED STATES AIR FORCE/ 801 SPECIAL OPERATIONS MAINTENANCE SQUADRON, Hurlburt Field, FL, 08/01/02, 02/28/13, 40, Managed all periodic inspection maintenance aspects on over 16 military helicopters., Organized existing maintenance practices overseeing all documentation of maintenance on aircraft.
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Health Communications Team Lead
Centers for Disease Control and Prevention, CDC
10.2023 - Current
Media Relations Manager
Centers for Disease Control and Prevention, CDC
09.2019 - 10.2023
Public Relations Specialist
Department of Veterans Affairs
10.2018 - 09.2019
Copywriter
Government Publishing Office
03.2017 - 10.2018
Photojournalist
459TH AIR REFUELING WING - U.S. AIR FORCE RESERVE
03.2016 - 03.2017
Public Affairs Specialist
Department of Navy
08.2015 - 03.2017
Public Affairs/Broadcast Journalist
UNITED STATES AIR FORCE RESERVE
02.2013 - 03.2016
Field Engineer
Lockheed Martin
01.2013 - 08.2015
Helicopter Crew Chief
United States Air Force
08.2002 - 02.2013
Master's Degree - Public Relations/Corporate Communications
GEORGETOWN UNIVERSITY
Bachelor of the Arts - Communication/ Journalism, Minor: Sports Psychology
UNIVERSITY OF WEST FLORIDA
Certificate - Broadcast Journalism/ Basic Combat Correspondence
DEPARTMENT OF DEFENSE INFORMATION SCHOOL
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