Scott Perucca
Denton
Summary
Dynamic sales professional with over 18 years of experience in lead generation and customer engagement. Skilled in relationship management and effective communication, consistently achieving sales goals and enhancing client satisfaction through tailored solutions.
Overview
22
22
years of professional experience
Work History
Sales Development Representative
Universal Forest Products, Inc.
Saginaw
06.2007 - 11.2025
- Conducted outreach to potential clients through phone calls and emails.
- Managed lead generation processes using CRM tools for tracking interactions.
- Collaborated with sales teams to identify customer needs and solutions.
- Built relationships with clients to understand their requirements and preferences.
- Developed relationships with existing customers to increase sales opportunities.
- Collaborated closely with colleagues from different departments on cross-functional projects.
- Generated new prospects and nurtured existing prospects through outbound phone calls and emails.
- Documented outreach calls and follow-up contacts in CRM system to establish record of interactions.
- Maintained communication with account executives to facilitate development of sales opportunities.
- Adhered to company initiatives and achieved established goals.
- Participated in trade shows and industry events to promote company products and services.
- Provided timely follow-up after initial contact for further customer engagement.
- Gathered customer requirements and provided product information to meet their needs.
- Monitored competitor activities and kept abreast of changes in the marketplace.
- Identified decision-makers within target accounts to streamline the sales process.
- Responded promptly to inquiries from potential clients, providing information and assistance.
- Listened to customer needs to identify and recommend best products and services.
- Identified customer needs by asking questions and advising on best solutions.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
Sales Representative
84 Lumber
Lewisville
03.2004 - 06.2007
- Engaged customers to assess their needs and recommend suitable products.
- Developed relationships with contractors to boost repeat business opportunities.
- Assisted in resolving customer inquiries and complaints in a timely manner.
- Developed key customer relationships to increase sales.
- Answered inquiries from prospective customers regarding features of products and services offered.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Generated new sales leads through cold calling and networking activities.
- Maintained accurate records of all sales and prospecting activities.
- Performed regular follow-ups with prospects to close deals in a timely manner.
- Negotiated pricing contracts with customers to maximize profits.
- Coordinated with other departments to ensure timely delivery of orders.
- Negotiated deals and handled complaints or objections.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Listened to customer needs to identify and recommend best products and services.
Skills
- Lead generation
- Customer engagement
- Market analysis
- Sales forecasting
- Business development
- Relationship management
- Account management
- Effective communication
- Problem solving
- Account prospecting
- Email outreach
- Cold calling
- Relationship development
- Leads prospecting
- Lead qualification
Timeline
Sales Development Representative
Universal Forest Products, Inc.
06.2007 - 11.2025
Sales Representative
84 Lumber
03.2004 - 06.2007