Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Scott Rafferty

Salt Lake City,UT

Summary

Knowledgeable CEO/COO with strategic vision and extensive background in driving organizational growth and operational efficiency. Led transformative initiatives that streamlined processes and fostered innovation across diverse industries. Demonstrated leadership and strategic planning skills, consistently leveraging analytical thinking and problem-solving abilities to achieve corporate goals.

Overview

16
16
years of professional experience

Work History

CEO

Vacation Races
10.2023 - 04.2025
  • Brought in to turn around a failing $9.1M annual revenue business that was weeks away from being insolvent and filing for bankruptcy, leading all operational, financial, budgeting, planning, and administrative functions of the business.
  • Orchestrated and led the sale of the business in September/October 2024, creating 3 competing offers in less than a month.
  • Created and led a sophisticated budgeting and forecasting process, allowing the company to understand its current and future P&Ls and cash flows.
  • Restructured the company’s balance sheet, selling assets and rebalancing the business's debt load.
  • Architected a financial turnaround plan that ensures the company avoids bankruptcy and will result in the future profitability and cash flows of the business after two years of negative EBITDA.
  • Managed company cash on a weekly and monthly basis, timing accounts payable and billing to smooth out the cash flow cycles.
  • Restructured event production and ops costs, increasing gross profit margin to 53% in 2024, up from 32% in 2023.
  • Managed all administrative, payroll, IT, and other day-to-day administrative needs of the business.

Fractional Chief Operating Officer & Consultant

Scott Rafferty Consulting
07.2022 - 10.2023
  • Lead organizational turnarounds through cost restructuring, FP&A alignment, and operational recalibration to restore financial and strategic health.
  • Advise CEOs on vision, strategy execution, leadership transitions, and organizational design to unlock growth and scale.
  • Architect and execute workforce transformations, including reductions in force, to align people structures with strategic priorities.
  • Serve as a trusted advisor to Boards during leadership and ownership changes, ensuring smooth transitions and change management.
  • Design and implement company-wide leadership development programs to embed a unified leadership operating system.
  • Guide Chief People Officers in transforming HR into a strategic business function through team audits, process redesign, and systems upgrades.
  • Facilitate executive off-sites and conflict resolution to strengthen team cohesion, decision-making, and strategic alignment.
  • Coach emerging leaders to accelerate readiness for executive roles.

Co-Founder and CEO

Branch
07.2022 - 10.2023
  • Cofounded Branch, a bootstrapped Machine Learning and Artificial Intelligence development platform that provided sophisticated data pipeline and data engineering embedding tools to regular developers, eliminating the need for data engineering skills.
  • Led the product ideation and customer validation process, ensuring our product roadmap was aligned with our beta user group's needs.
  • Created an active community of beta users, recruiting early users from organizations such as Apple, Netflix, the NYTimes, and other tier-one companies.
  • Managed all organizational, administrative, compliance reporting, and sales aspects of the company.

Vice President of People Operations

E-Space
11.2021 - 08.2022
  • Led successful recruiting efforts, resulting in a doubled headcount from 18 FTEs to 40+ within 6 months across various departments, including recruiting, IT, government relations, and software, hardware, and satellite engineering.
  • Achieved a fully-burdened cost-per-hire of $4,500 and an average salary of $173,000 for all new hires.
  • Built high-performing teams in HR admin, recruiting, and IT/Sec/Facilities.
  • Developed and implemented an internationalization plan for recruiting and hiring top global talent in the space and satellite industry.
  • Advised CEO in building an executive leadership layer and organizational structure, leading to the successful recruitment of a CFO and Chief Satellite Engineer, saving the company $250,000 in executive recruiting fees.
  • Established organizational best practices and standard operating procedures, preparing the company for significant scale.
  • Renegotiated and restructured benefits package, resulting in increased coverage and employee benefits and a projected 2-year savings of over 40%, or $100,000 per year.

Vice President of People & Operations

Jane.com
08.2018 - 11.2021
  • Led the strategy and vision for People Operations, Business Operations, Recruiting, Legal, IT/Facilities/Security, and Customer Support, managing a team of 19 employees and overseeing a budget of $15-$20M.
  • Successfully drove cultural transformation throughout the company, fostering a creative, positive, and accountable culture that aligned with short and long-term strategic business plans, resulting in an increase in eNPS from 19 in August 2018 to 83 in May 2021.
  • Developed and implemented a DEI leadership strategy, resulting in a diverse and representative leadership team and manager layer.
  • Created the company’s first Diversity & Inclusion strategy, rolling out education, hiring, auditing, and manager training efforts across the business.
  • Orchestrated the building of the company’s first senior leadership team, moving from two senior leaders to a fully staffed diverse leadership team.
  • Acted as a key advisor, contributor, and partner with stakeholders across the business, influencing the hiring of a new CEO.
  • Led departments on an interim basis to ensure business continuity, including Customer Support, Data & Business Intelligence, Product, and Marketing.
  • Built the company’s first Data & Business Intelligence team by redefining organizational structure, creating support systems, service level agreements, and fostering a culture of cross-functional collaboration.
  • Architected key cost reduction measures that allocated resources with 30% savings to ancillary employee spending, and reset the organizational staffing and hiring cost structures to be in line with the company’s growth rate.
  • Designed performance review-driven compensation and bonus programs, the first programmatic approach in the company’s history.
  • Led a Talent Acquisition department with a cost-per-hire of $3,500, all done in-house.
  • Responded proactively to COVID-19 by implementing physical and mental wellness programs, employee experience and connection efforts, and employee home office budget deployments.
  • Successfully transitioned the company to remote processes and systems, resulting in improved hiring quality and increased employee retention by 20%.

Senior Vice President Product

TravelPass Group
08.2017 - 07.2018
  • Drove revenue performance for TPG’s flagship travel booking sites, ReservationCounter.com and ReservationDesk.com, generating $1B in annual bookings.
  • Designed and managed product roadmap, engineering resourcing, and partnered with Marketing Acquisition team to implement the Go-To-Market strategy.
  • Conducted a company turnaround audit, identified and implemented product improvements and market strategies resulting in increased conversion rates from 2.5% to 3.1% and stabilized site revenue performance, increasing Return on Ad Spend (ROAS).
  • Led the FTC-mandated compliant redesign and relaunch of ReservationCounter.com.
  • Redesigned product-to-engineering processes, removing barriers to success and improving product delivery speed and quality.

Vice President Product

Divvy
11.2016 - 07.2017
  • Successfully led and managed the 2017 launch of Divvy’s flagship fintech SaaS product from idea to beta launch.
  • Led product strategy and roadmap, managing a team of 4 Product, and 17 Engineering & DevOps members.
  • Implemented Directed Discovery product management and validation methodology to ensure a pathway to product-market fit.
  • Built out cross-functional, co-located, autonomous Product Experience Team (PXT) structures across Product & Engineering.
  • Established relationships with key customers, serving as the voice of the intended customer base.
  • Bill.com acquired Divvy for $2.5B in 2021.

Chief Revenue Officer

Customer Dynamics
03.2016 - 10.2016
  • Recruited on a short-term basis to turnaround an underperforming merger by designing new business model based on ambitious and innovative marketing, sales, partner, and product development strategies.
  • Cultivated profitable partnerships with inContact, RingCentral, CarrierSales, and other leaders in the contact center industry, generating 4x increase in deal flow.
  • Built sales processes and systems that resulted in unprecedented growth in sales.

Co-Founder & Chief Business Development Officer

Consensus
10.2013 - 02.2016
  • Launched January 2014 as an industry-first video-based product demo automation platform, reaching $2.5M annual recurring revenue by January 2016, and growing staff to 35 employees.
  • Delivered key product, strategy, and culture vision that shaped a strong workplace.
  • Led product team responsible for system integrations (i.e. Salesforce, Marketo, Pardot, Eloqua).
  • Managed key partnership relationships and developed core channel strategy.
  • Established and executed the Salesforce partnership and ecosystem strategy.
  • Co-led fundraising efforts that resulted in $2.8M Seed and $4.2M Series A funding.

Management Consultant

CRA Inc.
06.2009 - 08.2011
  • Advised Fortune 100 companies in areas of change management, strategic and leadership communication, and employee alignment.
  • Worked with firm partners to build a new operating model and approach of advising clients on how to elevate the internal communication department from a tactical to a strategic function.
  • Implemented new strategic operating models within several Fortune 100 clients.
  • Launched a new Executive Search division within the firm, reaching profitability within the first 6 months.

Education

M.B.A. - Marketing & Strategy

University of Utah
Salt Lake City, UT
04.2013

B.A. - Communications

University of Utah
Salt Lake, City
12.2006

Skills

  • Strategic & Operational Planning
  • Financial Management & Restructuring
  • Process Improvement & Operational Excellence
  • Business Model Evaluation & Change Management
  • Legal, Compliance & Risk Mitigation
  • Budgeting, Cash Flow & FP&A Oversight
  • Performance Management & Organizational Reporting
  • HR Strategy, Culture & Employee Engagement

Timeline

CEO

Vacation Races
10.2023 - 04.2025

Fractional Chief Operating Officer & Consultant

Scott Rafferty Consulting
07.2022 - 10.2023

Co-Founder and CEO

Branch
07.2022 - 10.2023

Vice President of People Operations

E-Space
11.2021 - 08.2022

Vice President of People & Operations

Jane.com
08.2018 - 11.2021

Senior Vice President Product

TravelPass Group
08.2017 - 07.2018

Vice President Product

Divvy
11.2016 - 07.2017

Chief Revenue Officer

Customer Dynamics
03.2016 - 10.2016

Co-Founder & Chief Business Development Officer

Consensus
10.2013 - 02.2016

Management Consultant

CRA Inc.
06.2009 - 08.2011

M.B.A. - Marketing & Strategy

University of Utah

B.A. - Communications

University of Utah

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