Scott Raynor

• Worked cross-functionally with subject matter experts to write accessible, insightful, and academically rigorous content (On sensitive topics like workplace harassment, ethics, and inclusion).
• Synthesized a winning content strategy from prior assets and company acquisitions via audience research, search trends, keyword availability, and product offerings.
• Forged relationships with industry publishers and influencers through outreach and highly credible content.

• Lead content strategy, production, & management, resulting in 3x blog traffic growth, higher lead volume, and boosted brand awareness
• Sales enablement content regularly received exceptional feedback from sales & account management teams
• Collaborated with creative department in designing infographics, ads, newsletters, landing pages, and data-driven white papers
• Thought leadership with the exec team.
• Implemented new seo practices and xxx.

• Enhanced overall content quality by writing, proofreading, editing, and revising articles for accuracy and clarity.
• Successfully managed dozens of writers for timeliness, quality, and adherence to client brand guidelines.
• Boosted website traffic through the creation and optimization of SEO-friendly articles and headlines.

• Principle writer, editor, and promoter of a digital and local news site.
• Developed content and content management strategies that ensured content was relevant, thought-provoking, efficiently produced.
• Regularly exceeded ambitious growth goals, and managed social communities for engagement.

Among top five student newspapers in US.

Nonprofit online news publication started by Pulitzer Prize winner Stephen J. Berrry.