Family
Hunting
Lacrosse
Scott Robert Anderson
Castle Pines
Summary
Dynamic professional with a robust background in territory management, recognized for driving significant sales growth and cultivating strong client relationships. Expertise in developing strategic market plans and adapting to evolving market conditions ensures a competitive edge. Known for fostering team collaboration and excelling in negotiation, market analysis, and customer service. Results-oriented and dedicated to achieving targets while consistently exceeding expectations.
Overview
30
30
years of professional experience
Work History
Retail Territory Manager
Pioneer Interests/Natty Rems
10.2022 - Current
- Established on a foundation of quality over quantity, Natty Rems aims to cultivate the highest caliber cannabis and concentrates imaginable. Our award-winning efforts are a result of a daily dedication to hand-tendered processes and well-established techniques. We go above and beyond industry expectations to achieve our goals: to raise the bar, innovate and normalize cannabis use and culture.
- Responsible for market share expansion in Southern Territory.
- Utilized commercial and consumer data to develop a comprehensive understanding of market, category, pricing, and segment dynamics.
- Developed a deep understanding of the retail landscape to identify priority accounts and commercial opportunities to increase profitable sales and market share.
- Utilized comprehensive market and product knowledge to craft differentiated and compelling selling stories across the Natty Rems portfolio.
- Translated selling stories into highly effective sales presenters (traditional and digital) with a focus on continuous improvement.
- Managed and optimize relationships with relevant external vendors and agency partners including promotional staffing, retail display, digital asset, and POD, etc.
- Worked with Marketing and Consumer Insights to provide market intelligence that drives evolution on a brand, communication, and NPD level.
- Scheduled promotional events and in-person education.
Retail Brand Sales Manager
BellRock Brands
09.2021 - 08.2022
- BellRock Brands is a multi-state house of brands and intellectual property focused CPG company operating one of the industry’s broadest branded product portfolios. BellRock is anchored by two iconic cannabis brands, Mary’s Medicinals (a pioneer in the Health & Wellness segment since 2013) and Dixie (a market-leading cannabis-infused edibles brand since 2010). BellRock also includes two growing California-based brands, Rebel Coast and Defoncé. BellRock’s CBD portfolio includes the brands Mary’s Nutritionals and Mary’s Tails. From adult-use confections and beverages to tinctures, transdermal patches, and pet-focused balms, the BellRock family of brands is diverse and comprehensive.
- Responsible for market share expansion.
- Utilized commercial and consumer data to develop a comprehensive understanding of market, category, pricing, and segment dynamics.
- Developed a deep understanding of the competitive landscape, becoming the go-to source for competitor insight.
- Developed a deep understanding of the retail landscape to identify priority accounts and commercial opportunities to increase profitable sales and market share.
- Developed a deep understanding of BellRock Brands’ portfolio, features and benefits, how they differ from direct competitors, and why retail partners should care.
- Utilized comprehensive market and product knowledge to craft differentiated and compelling selling stories across the BellRock Brands portfolio.
- Translated selling stories into highly effective sales presenters (traditional and digital) with a focus on continuous improvement.
- Developed and maintain POP marketing catalogs and toolkits including POSM, display material, merchandise, digital assets, and partnership tools.
- Managed and optimize relationships with relevant external vendors and agency partners including promotional staffing, retail display, digital asset, and POD, etc.
- Point of contact (and filter) for all sales support requirements & requests.
- Supported sales team training and induction programs.
- Provided leadership to the Brand Ambassador team supporting sell through post sale, marketing events, education, and customer service.
- Scheduled promotional events and in-person education.
- Collaborated with sales team to hire Brand Ambassadors to provide appropriate coverage throughout the state for the organization.
- Provided constructive and timely performance evaluations where appropriate per Sales Director.
- Managed Northern Colorado Territory for 5 months, while achieving monthly goal 4 out of 5 months in competitive landscape and declining market.
Director of Sales
Colorado Management Holdings, Inc./Willie’s Reserve Cannabis Co.
12.2019 - 08.2021
- Developed and implement sales strategy to achieve all sales goals.
- Managed sales team activities, pipelines, and development.
- Direct sales forecasting, materials, SOPs, and procedures.
- Managed top key accounts business portfolio.
- Analyzed market analyses to determine customer needs, price scheduling, and promotions.
- Drive sales opportunity to formulate performance-driven sales team processes.
- Directed staffing, training, regular metric monitoring, and performance evaluations to develop and grow sales program.
- Directed channel development activity and coordinates sales distribution by establishing quotas, and goals.
- Prepared periodic sales reporting and forecasting; maintains current competitive intelligence and analyses.
- Achieved record team sales numbers throughout tenure.
Colorado Sales Manager
Harmony Extracts
09.2019 - 11.2019
- State of the art cannabis concentrate company that produces the highest quality and potency.
- Responsible for weekly reporting on revenue sold, and sales pipeline.
- Recruited, trained, and managing team of 6 with over 250 active Colorado accounts.
- Responsible for running weekly sales meetings.
- Designing and implementing a strategy to turnaround failing accounts.
- Managing high level of customer service in highly competitive cannabis concentrate market.
Colorado Sales Manager
Mary’s Medicinals
06.2014 - 09.2019
- Mary’s Medicinals is a trustworthy industry leader in high quality, effective cannabis & hemp derived products.
- Responsible for recruiting & hiring, setting individual & team expectations, training, coaching & development, and managing consequences.
- Managed account team performance to 1,100% to plan 2014 to 2018.
- Managed the sales operations processes in support of the marketing, and sales teams.
- Managed every territory in Colorado.
- Maintained high level customer service in highly competitive CBD market.
- Lead the sales team overseeing all sales training.
- Individually maintained an average of $200,000 in sales per month.
- Developed and administered compensation plans for all groups.
- Implemented and managed weekly pipeline contribution tracking.
- Instituted process for handling and tracking all inbound and outbound leads.
- Provided weekly reporting on revenue sold, sales pipeline, pipeline contribution performance.
- Responsible for running weekly sales meetings.
- Ownership of CRM dashboard planning and team progression models.
- Responsible for over 500 direct, operational accounts across the Colorado market – Mentored/Coached and educated sales team to attain continual opportunities from both short and long-term sales cycles.
- Exceeded revenue & budget goals - Generating over $1million in sales and new customers year over year in 5 consecutive years.
- Coached, trained, and mentored future sales leaders in expansion states.
- Recruited, trained, and developed a successful 5-person sales team.
- Responsible for recruiting & hiring, setting individual & team expectations, training, coaching & development, and managing consequences.
- Built and mentored high energy, high integrity culture to attract and maintain top talent.
Manager of Lacrosse Operations
PLAYERS BENCH
04.2013 - 05.2014
- Managed all lacrosse store operations for multi-state retail locations.
- Capitalized on broad-based operations approach with quality service expertise to drive lacrosse sales through creative marketing strategies.
- Responsible for monthly and annual sales goals.
- Designed and implemented a grassroots marketing campaign for lacrosse tournaments.
- Significantly improved lacrosse marketing strategy with aggressive mail promotions, online marketing tools, and promotional items.
- Optimized vendor relationships through a flagship program designed to maximize advertising and promotional efforts that yield positive results.
- Improved profitability margins by developing a multi-tiered marketing approach.
- Researched and developed creative approach to revamp in-store marketing efforts through vendor involvement.
- Integrated practical operation strategies with corporate vision by utilizing business expertise to reach desired organization objectives.
- Established communication process with retail stores to promote company values and mission while ensuring company goals are being met.
- Tracked and prepared budgetary items to ensure profitability margins met.
- Leading lacrosse and hockey source with locations in Colorado, Texas, and Utah
Advertising Sales Manager
DENVER NEWSPAPER AGENCY
01.2006 - 01.2010
- Managed a successful team that increased the number of new accounts by 30% and increased market share by 12%.
- Supervised team of 10 sales representatives to exceed prior year sales by 17% within a competitive market by combining online, print, direct mail, zoned print products, niche products, and special section sales.
- Instituted strategic customer feedback approach to maximize marketing efforts.
- Implemented employee satisfaction and engagement programs to recognize outstanding efforts.
- Established an improved reporting process that included activity, revenue growth, and new business development objectives.
- Oversaw project proposal process to include key customer based, consultative selling techniques.
- Leading publishing company for the Rocky Mountain region
Advertising Sales Representative
DENVER NEWSPAPER AGENCY
01.1996 - 01.2006
- Designed and implemented a strategy to turnaround failing territories which yielded profitable markets over 11 years.
- Increased the number of new accounts 30% and increased market share 12%.
- Averaged $100k in monthly sales revenue; met or exceeded goals for 13 consistent years.
- Managed an account base of 30-45.
- Leadership for B2B field sales teams in Colorado.
Education
Bachelor of Arts - Journalism and Mass Communications
University of Northern Colorado
Greeley, CO01.1994
Lacrosse Coach (Level II) - undefined
Cherry Creek Youth Lacrosse
Denver, CO01.2020
Skills
- Strategic planning
- Customer engagement
- Sales executive development
- Targeted one-on-one mentorship
- Market understanding
- Market growth strategies
- Revenue forecasting
- Sales operations management
- Pipeline analysis proficiency
- Team development
- Leadership development
- Stakeholder engagement
- Talent acquisition and retention
- Sales and leadership coaching
- Effective negotiation techniques
- Partnership development
- Proficient in Microsoft Office
- Cannabis CRM expertise
- Experience with Pipedrive CRM
- Outfield management
- Pistol proficiency
- Proficient in Mondaycom CRM
- Team collaboration and leadership
- Multitasking and organization
- Goals and performance
- Sales expertise
- Lead prospecting
- Goal setting
- Sales forecasting
Accomplishments
- Record Achievement – including revenue growth in yearly revenue over company tenure from healthy relationship cultivation and a quick grasp of market needs.
- Management Leadership – hands-on manager with established leadership and motivational skills. Credited with transforming teams into highly charged, productive resources.
- Full Business-unit Management – including sales team and market strategy, with a reputation for driving teams beyond comfort zones to reach peak revenue potentials.
- Successful Sales Creation & Retention – Consistency in developing client loyalty and sustaining customer relationships.
- Team-building – a leader by example and hands-on coach with extensive industry contacts and outstanding track record. Consistent record of recruiting candidates. Many have moved on to second and third level positions in sales and sales management.
Interests
Timeline
Retail Territory Manager
Pioneer Interests/Natty Rems
10.2022 - Current
Retail Brand Sales Manager
BellRock Brands
09.2021 - 08.2022
Director of Sales
Colorado Management Holdings, Inc./Willie’s Reserve Cannabis Co.
12.2019 - 08.2021
Colorado Sales Manager
Harmony Extracts
09.2019 - 11.2019
Colorado Sales Manager
Mary’s Medicinals
06.2014 - 09.2019
Manager of Lacrosse Operations
PLAYERS BENCH
04.2013 - 05.2014
Advertising Sales Manager
DENVER NEWSPAPER AGENCY
01.2006 - 01.2010
Advertising Sales Representative
DENVER NEWSPAPER AGENCY
01.1996 - 01.2006
Lacrosse Coach (Level II) - undefined
Cherry Creek Youth Lacrosse
Bachelor of Arts - Journalism and Mass Communications
University of Northern Colorado