Summary
Overview
Work History
Education
Skills
Timeline
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Scott Roth

Pittsburgh,PA

Summary

Marketing Consultant Growth-focused, strategic Marketing Consultant with over eight years of experience driving successful digital marketing campaigns from concept to execution. Areas of Expertise Revenue Growth | Marketing Campaigns | New User Acquisition | Subscription-Based Businesses Leadership and Management | KPIs, SEO, SEM, PPC | Relationship Building | Consultative Sales Career Accomplishments Managed portfolio of 60 accounts generating over $100K in revenue per month. Achieved #1 in retention and #2 in sales for 2017 in Pittsburgh DMA. Grew customer base by over 70% within two-year period.

Overview

16
16
years of professional experience

Work History

Performance Strategist

Fullthrottle.ai
Malverne, PA
07.2023 - 06.2024
  • Mitsubishi focused strategist covering the Northeast over 70 Clients across 8 states
  • Analyzed industry trends and identified opportunities for business growth.
  • Cultivated robust associations with designated channel partners, contributing as a valuable asset to their sales and product adoption undertakings.
  • Collaborated with client/partners to identify strategic opportunities, creating value through technology advancements and increased revenue.
  • Elevated industry and product acumen by effectively conveying the strategic value of fullthrottle.ai's technology products to channel partners and end-user clients
  • Managed partner/client relationships with internal teams for product presentation, selling, onboarding, and retention of agencies and their clients
  • Revenue planning & forecasting
  • Maximized potential business opportunities by conducting monthly partner virtual meetings.
  • quarterly growth is achieved
  • Perform product capabilities review / training
  • Conduct product demos (virtual, travel if necessary)
  • Assist with client deal closing and retention as required

Product Consultant

AutoFi
San Francisco, CA
04.2021 - 10.2022
  • Help to educate customers about product features and benefits, answer questions, and assist with orders.
  • Demonstrate product operation I also helped to develop and produce internal materials or training programs related to a certain products, and categories.
  • Periodically analyze industry or customer trends and contribute to product-related strategic planning and virtual demonstration flows within the confines of the Figma/zoom and powerpoint presentations utilized by our staff.
  • Assisted the Business Development Representatives as they made cold calls by being available for any live demonstrations that were requested M-F 9am-8pm covering the US
  • Assisted the Director of Sales across the country by providing demonstrations to any level of customer inside the dealership to develop a clear line of communication to the decision maker on average 2-3 demos per day and 1-3 On The Fly Demonstrations per week.
  • Also assisted both the BDR and Directors when Demos scheduled had conflict by performing the demo myself so the company did not miss out on any opportunities to showcase our software.
  • Took part in trainings and workshops, learning about upcoming product launches and new merchandise.
  • Supported sales team members to drive growth and development. Recommended improvements in products, service and billing methods to management to prevent future problems.
  • Improved product knowledge on continuous basis to provide optimal service and achieve sales quotas.
  • Prepared and evaluated Salesforce CRM reports to identify problems and areas for improvement.

Regional Director of Consumer Experience

Modal llc
San Francisco, CA
09.2020 - 04.2021
  • Generated new business thru prospecting; e-mail, cold calling, send video introduction nd follow up as new marketing efforts.
  • WFH atmosphere: Demo 3-5 per day via zoom = Closed 20 new dealerships in 4 months.
  • Managed, mentored and developed team for 2 Sales Development Roles;both employees finished #1 in demos booked on the team for me for 4 straight months .
  • Collaborated with team members in developing best practices to support company objectives. Participated in round table discussions to brainstorm business strategies.
  • Revitalized business plans and realigned company objectives to increase overall profits.
  • Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
  • Maximized selling effectiveness through coaching, recognition and providing effective feedback.

Digital Sales Manager

CDK Global
Pittsburgh, PA
11.2019 - 10.2020
  • #1 in Sales Digital Account Executive East Team Q1 2020
  • Develop an aggressive sales plan within my defined market
  • Prospect / Cold Call new business, build targeted pipeline with digital sales prospects Owned marketing campaigns from initial scope through execution and refinement.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
  • Collaborated with sales, service, finance, and logistics to influence critical business growth outcomes.
  • Measured and reported on marketing campaign performance, gained insights, and compared results against goals to identify strengths and weaknesses.
  • Recommended product changes to enhance customer interest and maximize sales. #1 Sales representative on my team Q1 2020 (31 sales) within 3 months of starting my position. Leveraged industry trends and competitive analyses to improve marketing campaig

Digital Media Senior Representative

Cars.com
Pittsburgh, PA
09.2015 - 12.2018
  • Conducted cold-calling to key decision makers and negotiated rates across territory; consulted prospective customers on value of products utilizing a consultative selling approach
  • Maintained superior level of customer service to develop strong relationships with customers, dealers, and dealer groups resulting in valuable revenue opportunities
  • Oversaw contract management and accounts receivable
  • Key Accomplishments: Gained $100K in revenue per month due to successful oversight of portfolio, including 60 accounts
  • Achieved #1 in retention and #2 in sales in 2017 in Pittsburgh DMA
  • Grew customer base by over 70% within two years.

Product Specialist

DealerRater
Pittsburgh, PA
01.2017 - 01.2018
  • DealerRater was purchased by Cars.com Sept 2017
  • Oversaw training processes and software implementation for cross-functional teams; led ongoing training workshops and technical support for staff
  • Established KPIs and developed strategies to meet defined objectives
  • Introduced online reputation management analysis and software to client base
  • Contributed to rich discovery process, including market opportunities, research analysis, and prototyping
  • Continued...

Director of Digital Marketing

Caplslock Communications
Pittsburgh, PA
01.2014 - 01.2015
  • Developed streamlined business intelligence models utilized in conjunction with traditional media marketing to promote brand awareness
  • Directed all social media programs, including client websites, forums, and social networking applications
  • Key Accomplishments: Targeted new opportunities and markets by strategically improving paid marketing efforts, including SEM and display advertising
  • Integral in win back of former client Kenny Ross Automotive Group Developed new tactics to optimize activities of traffic, engagement, and subscription acquisition.

Product Specialist

vAuto
Pittsburgh, PA
09.2013 - 01.2014
  • Partnered with account executives to penetrate new accounts, identify leads, and design product demonstrations to increase sales
  • Orchestrated major proposal processes from concept to execution Educated dealers on value of inventory optimization software to generate faster turn rates and increase profits
  • Grew customer base from the ground up, achieving 35 new accounts within first 8 months
  • Increased profitability and product presence by achieving inventory turn rates of 12 times or more per year, which is double the industry standard
  • Increased total dealership sales and profitability by over 10%.

Multimedia Automotive Account Executive

The Journal News
White Plains, NY
01.2008 - 03.2013
  • Led brand development, website traffic growth, user interface design, and advertising revenue; headed development of brand strategy campaigns and key measurement tools to track effectiveness
  • Forged relationships with dealership clients across various counties in New York and Connecticut
  • Utilized expertise in strategic consulting to create business plans and sales strategies for automotive clients.

Digital Automotive Account Executive

Cars.com
White Plains, NY
01.2010 - 01.2013
  • Leveraged online media and communication skills to successfully manage portfolio of 45 accounts
  • Led monthly, quarterly, and yearly reviews with each client to assess progress, achievement of goals, and strategic direction moving forward
  • Oversaw introduction of new products
  • Generated over $100K in revenue per month as a result of account management
  • Increased customer base by over 60% within two-year time period.

Education

Associate of Arts - Liberal Arts

Westchester Community College

Skills

  • Lead generation
  • Profit and revenue-generating strategies
  • Sales tracking
  • Sales process
  • Rapport and relationship building
  • Social media savvy
  • Key account development
  • Brand-building strategies
  • Market and competitive analysis
  • Consultative and relationship selling
  • Market intelligence
  • Sales territory growth
  • Product information
  • Interpersonal and written communication
  • Product demonstrations
  • Client engagement and support
  • Inbound and Outbound Calling
  • Report creation
  • Direct sales
  • Technologically savvy

SalesForce, Hubspot, FIgma,Zoom MIcrosoft Teams, Google Meet,Amplitude, Powerpoint

Timeline

Performance Strategist

Fullthrottle.ai
07.2023 - 06.2024

Product Consultant

AutoFi
04.2021 - 10.2022

Regional Director of Consumer Experience

Modal llc
09.2020 - 04.2021

Digital Sales Manager

CDK Global
11.2019 - 10.2020

Product Specialist

DealerRater
01.2017 - 01.2018

Digital Media Senior Representative

Cars.com
09.2015 - 12.2018

Director of Digital Marketing

Caplslock Communications
01.2014 - 01.2015

Product Specialist

vAuto
09.2013 - 01.2014

Digital Automotive Account Executive

Cars.com
01.2010 - 01.2013

Multimedia Automotive Account Executive

The Journal News
01.2008 - 03.2013

Associate of Arts - Liberal Arts

Westchester Community College

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