SCOTT ROTSTED
St Petersburg,Fla.
Summary
Healthcare executive with extensive experience in operational effectiveness and strategic planning across hospitals, skilled nursing facilities, and physician practices. Demonstrated success in financial management, achieving significant operational turnarounds and improving facility rankings. Recognized for developing innovative programs and leading teams to enhance patient care and drive organizational growth.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Hospital CEO
North Florida Rehabilitation Hospital
Jacksonville, FL
01.2024 - 06.2025
- Oversaw successful completion of all regulatory surveys for new inpatient rehab hospital.
- Established partnership for construction of 50-bed, 60,000-square-foot facility.
- Implemented comprehensive medical staff recruitment strategies across multiple specialties.
- Analyzed business trends and adjusted budgets to enhance growth opportunities.
- Collaborated with medical personnel to enhance patient care protocols and outcomes.
- Developed partnerships with community organizations to broaden service offerings.
VP of Operational Support (Select Medical)
Select Medical Corporation
Mechanicsburg, PA
03.2019 - 11.2023
- Championed performance improvement strategies for new and struggling hospital sites, achieving exceptional operational outcomes.
- Collaborated with rehabilitation and long-term acute care hospitals to enhance service delivery and foster partnerships.
- Instituted new operational standards for care coordination, significantly improving clinical effectiveness.
- Directed strategic initiatives to strengthen corporate performance and market positioning.
- Developed comprehensive business plans that drove growth and competitive advantage across various sectors.
- Managed organizational change processes that increased efficiency and boosted employee engagement.
- Cultivated stakeholder relationships that supported company objectives and opened new business opportunities.
Hospital CEO (Select Medical)
Select Medical- California Rehabilitation Hosp
Los Angeles, CA
03.2017 - 03.2019
- Executed turnaround for largest West Coast rehabilitation hospital, achieving $12 million recovery in 10 months.
- Generated over $120 million in net revenue and $24 million in EBITDA with 650 staff members.
- Expanded physician staffing by 300%, transforming annual loss of $2.4 million into $1.2 million profit.
- Reconstituted partnerships with Cedars-Sinai and UCLA, forming strategic alliance with St. Johns.
- Elevated facility ranking to 21st in U.S. News and World Report for best rehabilitation hospitals.
- Directed strategic planning and operational initiatives to enhance rehabilitation services.
- Mentored executive team to improve leadership capabilities and foster a culture of excellence.
Hospital CEO (Select Medical)
Select Medical - Helen Simpson Hospital
Harrisburg, PA
06.2016 - 03.2017
- Revamped clinical and business practices as CEO of 55-bed inpatient rehabilitation facility.
- Achieved top 3% nationwide clinical outcomes while increasing census by 30%.
- Enhanced patient and employee satisfaction by 20%, improving compliance by 10%.
- Surpassed EBITDA budget for 2016 by $2.1 million, reaching highest profit margin in company.
- Established partnerships with Pinnacle Health and acute hospital case management department.
- Developed referral capture processes and innovative program offerings across Select hospitals.
Director of Rehabilitation (Select Medical)
Select Medical - Emory Rehabilitation Hosp
Atlanta, GA
07.2014 - 06.2016
- Re-engineered rehabilitation services across inpatient, outpatient, and wellness programs to enhance market share.
- Achieved therapy treatment intensity program improvement from 43% to 96% through innovative initiatives.
- Designed and implemented efficient hospital patient scheduling and care team structures.
- Created operational tools and frameworks to drive enhanced efficiency across services.
- Fostered collaborations with academic entities, launching two research projects focused on ALS and Movement Disorders.
- Promoted development of new programs aimed at enhancing functional outcomes for patients.
- Developed and monitored comprehensive goals and objectives for overall rehabilitation programs.
Owner - CEO
Rehab Advantage LLC
Chesterfield, VA
03.2013 - 06.2014
- Directed the development and implementation of rehabilitation services, establishing multi-site outpatient clinics, SNF, and HHC therapy services.
- Managed daily operations for rehabilitation service provider to ensure optimal service delivery.
- Cultivated relationships with healthcare professionals to boost patient referral rates.
- Identified growth opportunities for organizational expansion and diversification.
- Established operational procedures and workflow plans for successful startup initiatives.
- Developed business strategies, systems, and procedures to enhance operational performance.
Hospital CEO
HealthSouth Rehabilitation Hospital of Petersburg
Petersburg, VA
01.2007 - 03.2013
- Re-engineered failing rehabilitation hospital, implementing leadership changes and restructuring medical staff.
- Increased average daily census from 6.8 in 2006 to 30.2 in 2007.
- Obtained Certificate of Need approval in 2010 for expansion to 13 additional beds, achieving 90% occupancy within 30 days.
- Secured second Certificate of Need in 2012 for 11-bed expansion, overseeing design and construction.
- Grew EBITDA from losses of $1.2 million to profits of $6.2 million, exceeding budget objectives annually.
- Achieved regional rankings of #1, #3, #6, and #7 in Operational Pillars of Excellence.
- Recognized as regional champion hospital in 2009, receiving multiple leadership awards including HealthSouth's Presidential Circle Leadership Award.
CEO - Owner
Elite RehabCare LLC
Chesterfield, VA
10.2004 - 01.2007
- Oversaw operations of outpatient clinics, skilled nursing facilities, and home health therapy services for startup rehabilitation company.
- Launched two outpatient clinics, achieving notable growth in patient volume.
- Provided adjunct physical therapy across various settings to improve patient outcomes.
- Engaged in subcontracting for home health, schools, and skilled nursing facilities to broaden service delivery.
VP of Rehabilitation - SNF/LTC
American HealthCare
Richmond, VA
12.2002 - 10.2004
- Directed operations of 19 rehabilitation units, restructuring therapy division for efficiency.
- Conceptualized and launched post-acute clinical model, achieving multi-year revenue growth.
- Increased revenue by $2.9 million from 2003 to 2004 while reducing treatment costs.
- Reduced expenses by $412,000 through a $6 decrease in treatment hourly rates.
- Recruited 36% more therapy staff to enhance operational capacity.
- Directed cross-functional teams to meet business objectives and improve operational efficiency.
- Collaborated with executives to establish long-term vision and strategic planning.
Regional Director of Rehabilitation Operations
Medical Facilities of America/Novacare Inc.
Roanoke
07.1996 - 12.2002
- Directed the daily operations of 18 skilled nursing facility (SNF) based rehabilitation units, driving multi-year profit growth through productivity enhancements, failing facility re-engineering, and expense reduction.
- Achieved regional cost savings of $123,567 in 2000, $256,263 in 2001, and $130,255 in 2002 through effective operational strategies.
- Recognized for highest total Medicare profit contributions within the Rehab Division.
Education
Masters - Healthcare Administration
Brenau University
Gainesville09.2025
Bachelor of Science - Physical Therapy
Oakland University
Rochester01.1994
Skills
- Healthcare management
- Program development
- Operational effectiveness
- Strategic planning
- Regulatory compliance
- Team leadership
- Financial acumen
- Innovation management
- Complex problem solving
Certification
- Licensed Nursing Home Administrator: Florida NH 7529; Virginia pending.
References
References available upon request.
Timeline
Hospital CEO
North Florida Rehabilitation Hospital
01.2024 - 06.2025
VP of Operational Support (Select Medical)
Select Medical Corporation
03.2019 - 11.2023
Hospital CEO (Select Medical)
Select Medical- California Rehabilitation Hosp
03.2017 - 03.2019
Hospital CEO (Select Medical)
Select Medical - Helen Simpson Hospital
06.2016 - 03.2017
Director of Rehabilitation (Select Medical)
Select Medical - Emory Rehabilitation Hosp
07.2014 - 06.2016
Owner - CEO
Rehab Advantage LLC
03.2013 - 06.2014
Hospital CEO
HealthSouth Rehabilitation Hospital of Petersburg
01.2007 - 03.2013
CEO - Owner
Elite RehabCare LLC
10.2004 - 01.2007
VP of Rehabilitation - SNF/LTC
American HealthCare
12.2002 - 10.2004
Regional Director of Rehabilitation Operations
Medical Facilities of America/Novacare Inc.
07.1996 - 12.2002
Masters - Healthcare Administration
Brenau University
Bachelor of Science - Physical Therapy
Oakland University
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