Scott Shabot
Boca Raton,FL
Summary
Experienced high energy/performance E-Commerce professional. Cross-Functional Expertise in Marketing, Business Development, Account Management & Strategic Planning that captures & optimizes conversion opportunities. Generated $6.5+ million in digital based revenues in 2017 for MobileHelp, (this represents a 12.1% increase in overall sales).
Overview
16
16
years of professional experience
1
1
Certification
Work History
SAS Digital
06.2018
- Providing cutting edge digital marketing programs including web design, web optimization, Google advertising, email, social media and recommendation programs
- Clients include: Paramount Residential Mortgage Group; Stuart’s Tennis; Rainfire Media & Thermoforming Inc
- MobileHelpFebruary
Director Digital Marketing
Baptist Health South
01.2016 - 05.2018
- Launched and optimized MobileHelp.com, increasing e-commerce sales from 2% of total sales to 14% of total >April 2017 sold 149 systems through the revised web site, compared to the 18 sold the month I started
- Directed digital acquisition program generating over 600 sales, $500,000 in revenue in the last 6 months with BestCompany.com >Implemented customer review program which has led to over 700 reviews contributing to extensive sales growth >Analyzed web site opportunities, designed and developed a new shopping cart which increased conversion rates by 12% >Created and executed a new SEM a which lowered advertising costs and generated more conversions/leads >Negotiated with 14 new lead sources including leading review sites to generate new leads, which led to 900+ incremental sales per month, Bidabuilder.com Finishmycondo.com Built system which increased on line donation for Miami Jewish Home and Hospital by 16% Developed web site to increase sales and distribution of Belvedere Vodka to new market segment.
Director Digital Sales & Marketing
Sancilio PharmaceuticalNovember
01.2015 - 02.2016
- Developed Sancilio.com new corporate site >Increased e-commerce sales to over $200,000+, over 300% growth >Directed marketing of Ocean Blue Omega 3 >Grew email database by 165% >Directed retargeting & SEM advertising >Managed social media
SAS DigitalAugust
01.2008 - 11.2015
- Formulating and designing digital marketing programs for Fortune 500, regional and local companies
- Campaigns include creating new web sites, SEO, Key Word Advertising, CRM programs, email marketing and banner advertising
- Focused on generating conversions/sales
- Selected Achievement Of SAS Digital Designed and managed global program announcing Owens Corning Innovation Challenge to over 250,000 customers, academics and industry professionals
- Increased web site commerce for Rollabind with new site and active digital advertising program by 12 percent in the first 5 months of 2010, generated $180,000+ sales
- Created and executed email newsletter achieving over a 30 percent open rate for the International Division of Baptist Health South
- Developed social media strategy for Broward Center For The Performing Arts
- Provided digital marketing strategy, including an active CRM program and web site optimization for www.PrescriptionDrugs.com Created new web strategy and web site for www.MyDermatologist.com Designed new web site for www.DonorCommunity.com Sold in and Developed 25+ web sites including: o Www.Castlekeepadvisors.com/mobile/ o Mobile.Mydermatologist.com o www.Bistroprovence.com Developed online payment system for Miami Jewish Home & Hospital and integrated marketing campaign
- Increased donations by 16 percent
- Directed the redesign of home page www.DrGuberman.com
Senior Director Interactive
Marketing Magic Advertising
Hollywood, FL20
01.2007 - 01.2008
- Southeast US second largest independent ad agency with $250 million in billings, Brought in to develop on line strategy for the Florida Panthers, Dermacare Spa and Laser Centers, Belvedere Vodka, Miami Jewish Home and Hospital, and Marquis Condominium
- Worked with senior management to cross sell existing clients which resulted in $145,000 additional billings
- Acquired 5 new interactive clients resulting in $75 thousand new billings
Emailappend.net
Boca Raton, FL
01.2005 - 01.2007
- Established online data, CRM and email provider serving Fortune 500 and regional companies
- Generated sales of over $550 thousand
- Developed and executed online data strategy for Nissan’s introduction of Versa
- Generated over 3,500 test drives and over 10,000 dealer contacts
- Increased the Communication Works of America email database by 16% Provided approximately $65,000 of on line data services to R.L
- Polk Company
National Sales Director
Equifax Marketing Services
Boca Raton, FL
01.2002 - 01.2004
- World leading one $ billion data provider, Managed over 20 sale representatives and responsible for annual sales of approximately $9 million of opt-in email broadcasts, email append service and data enhancements
- Established Lending Tree as a client for opt-in emails services, generated over $500 thousand in sales
- Email campaign exceeded Lending Tree’s conversion ratio by 50%
- Provided over $30 thousand dollars of data enhancement for United Airlines Frequent Flyer Club allowing them to target their direct marketing campaigns by life styles
- In 2004 was the leading sales person with over $1.2 million in sales for the first half a 51% increase over sales goal
- Trained over 200 postal, credit and warranty sales people to sell online data, resulting in incremental sales of $125 thousand in 2003
- Secured data contracts from Verizon, Bell South, RL Polk Company, Lending Tree, Harte Hanks, Verizon, SEIU, Kerry for President and CitiFinancial, netting over $600 thousand in annual sales revenue.
Education
BA - History
St. Lawrence University
MBA - Marketing and International Business
New York University
Skills
- Legal Issue Resolution
- Marketing Strategy Development
- Market Trend Analysis
- Services Promotion
- Salesforce CRM Software
Certification
Google Analytics Platform Principles
Timeline
SAS Digital
06.2018
Director Digital Marketing
Baptist Health South
01.2016 - 05.2018
Director Digital Sales & Marketing
Sancilio PharmaceuticalNovember
01.2015 - 02.2016
SAS DigitalAugust
01.2008 - 11.2015
Senior Director Interactive
Marketing Magic Advertising
01.2007 - 01.2008
Emailappend.net
01.2005 - 01.2007
National Sales Director
Equifax Marketing Services
01.2002 - 01.2004
BA - History
St. Lawrence University
MBA - Marketing and International Business
New York University
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