SCOTT SHEAHEN
Summary
Emmy Award-winning communicator with 13 years in media, marketing and strategic communications. Expert in community engagement, social media and TV news. Skilled at making complex language relatable and accessible. Collaborated with local, state and federal agencies. Drove $1M in annual sales for window and door products. Achieved 4 million social media video views in two years. Recognized by Civil Rights icon Dolores Huerta for supporting communities of color.
Overview
11
11
years of professional experience
Work History
Sales/Marketer
Frontline Marketing
Twin Cities, MN
01.2023 - Current
- Achieved top salesperson, generating $1 million in sales in the first year and increasing consultations by 35% in the second year.
- Managed community events and developed written and verbal marketing tools and strategies.
- Created messaging and training videos for the sales team, resulting in a 25% increase in consultations and product sales.
Social Media Marketer
Sheahen Productions
06.2020 - Current
- Developed engaging content outreach tailored to the unique needs of diverse clients.
- Executed paid social media strategies, and bolstered brand voice across social media channels with digital marketing.
Reporter/Social Media Creator/Weather Anchor
NewsChannel 3-12
Santa Barbara, CA
01.2020 - 03.2022
- Led Emmy Award-winning coverage of the Alisal Fire.
- Created and implemented communication strategies for COVID-19 coverage, earning national recognition and praise from the President of the United States.
- Simplified complex safety information into easy-to-follow guidelines for public understanding.
- Secured resources for those in need by leading communication outreach plans and fostering critical support between cities and communities.
- Managed daily news teams to execute strategic communication initiatives effectively.
Reporter/Social Media Creator
23ABC
Bakersfield, CA
11.2017 - 11.2019
- Most-watched TV reporter, with over 4 million social media video views, increased viewership by 200% in the second year.
- Created, managed, marketed and implemented two weekly communication campaign segments: Community Health and Job Placement.
- Provided strategic guidance and collaborated with community partners that surpassed national coverage during the 2019 Ridgecrest earthquakes.
- Analyzed and optimized social media campaigns weekly to achieve significant growth in audience engagement.
- Recognized by civil rights icon Dolores Huerta for communication outreach that enhanced engagement with minority communities.
Reporter/Social Creator
WZDX
Huntsville, AL
03.2016 - 06.2017
- Aided in establishing the groundwork for a new newsroom.
- Created communication strategies focusing on education, health, human services technology, tourism and transportation.
Multimedia Journalist/Videographer
WAFF
Huntsville, AL
08.2015 - 03.2016
- Covered the 2016 NCAA College Football Championship Game.
- Helped set up mobile newsrooms for Friday Night Football to expand community engagement and market the station.
Reporter/Social Coordinator
Lakeland News
Brainerd, MN
03.2014 - 08.2015
- Managed and supervised Lakeland News' Twitter and Facebook pages, leading a team of six digital creators.
- Lead news, health, and political TV reporter for Central Minnesota.
- Covered a multi-month staff shortage until hiring was completed, ensuring consistent content delivery.
- Partnered with various Minnesota departments to highlight programs supporting underserved and minority communities.
Education
Bachelor's Degree - Broadcast Journalism
Quinnipiac University
Hamden, CT01-2010
High School Diploma -
Salisbury School
Salisbury, CT01-2006
Skills
- Strategic Communications & Crisis Management
- Community Engagement & Government Relations
- Media Relations & Reputation Management
- Social Media Strategy & Digital Content Creation
- Cross-Cultural Communication & Inclusion Advocacy
- Leadership, Mentorship, & Team Building
Technical Proficiencies
- Adobe Creative Suite, Microsoft Office Suite, Data Analytics
- SEO/SEM Optimization & Digital Marketing Tools
Bonus Facts
- Traveled to 50 states and 37 countries; lived in 5 states and 2 countries.
- Favorite Minnesota lake: Gull Lake.
- Played and scored against the U.S. Women's Olympic Hockey Team in 2006.
Timeline
Sales/Marketer
Frontline Marketing
01.2023 - Current
Social Media Marketer
Sheahen Productions
06.2020 - Current
Reporter/Social Media Creator/Weather Anchor
NewsChannel 3-12
01.2020 - 03.2022
Reporter/Social Media Creator
23ABC
11.2017 - 11.2019
Reporter/Social Creator
WZDX
03.2016 - 06.2017
Multimedia Journalist/Videographer
WAFF
08.2015 - 03.2016
Reporter/Social Coordinator
Lakeland News
03.2014 - 08.2015
Bachelor's Degree - Broadcast Journalism
Quinnipiac University
High School Diploma -
Salisbury School
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