Scott Shelton

Key Achievements

• Secured exclusive, multi-year partnerships with industry leaders like Lexus, Hawaiian Airlines, and California Tobacco Control, solidifying their complete advertising spend with Disney.
• Generated over $100 million in revenue through strategic partnerships with major automakers, including Lexus, Hyundai, Toyota, and Mazda.
• Led development of groundbreaking, first-to-market promotion for Nissan Rogue relaunch. This cross-platform campaign utilized exclusive ABC/Hulu programming and delivered 100% of Nissan's advertising budget for the project, driving significant brand awareness and engagement.
• Spearheaded integration of Disney, ABC, ESPN, Hulu, and FOX properties across West Coast. This transformative initiative revolutionized sales processes by creating a unified platform for linear, addressable, and promotional advertising, offering clients a seamless and effective way to reach their target audiences.

Key Responsibilities

• Conceptualized and sold custom media campaigns, leveraging power of Disney, ABC, ESPN, and Hulu platforms to develop impactful solutions for brands across entertainment, sports, automotive, and technology industries.
• Utilized extensive media expertise across linear, addressable, social, onsite, and out-of-home channels to deliver creative, measurable campaigns that drive results.
• Cultivated strong relationships with clients and high-level agency executives, gaining in-depth understanding of their business goals and exceeding expectations.
• Oversaw seamless execution of integrated marketing programs, ensuring optimal campaign performance and client satisfaction.

• Led development and execution of consultant sales approach targeting Fortune 500 clients.
• Utilized Disney's marquee events like The Oscars, NBA Finals, and CMA Awards to create high-impact advertising solutions.
• Developed strategic partnerships that included program integrations, digital and social media extensions, and custom content creation, exceeding client objectives.

• Conceptualized and delivered data-driven, multi-platform media sales solutions for Western territory. Leveraged ABC Owned Television Stations and Disney/ABC Television Group assets to create geo-targeted campaigns that resonate with local audiences.
• Awarded ABC National Television Sales President's Award twice for exceptional sales performance and exceeding business development expectations.

• Spearheaded the development of direct response and infomercial advertising across a dynamic portfolio of international networks, including Canal Fox, Fox Sports Americas, Fox Kids, ESPN Asia/India, Sony TriStar AXN (Asia & Latin America), Teleuno, Film & Arts, and Bravo Brazil.
• Successfully established new revenue streams for these networks, expanding their advertising reach and client base.

• Led sales effort to launch and grow Speedvision, national cable network dedicated to automotive, marine, aviation, and motorcycle content, within West Coast market.
• Secured advertising partnerships and built relationships with key industry players, driving significant revenue growth.

• Developed and managed diverse portfolio of advertising accounts, driving revenue growth within Western territory.
• Secured partnerships with leading automotive, apparel, and outdoor gear brands, including Mitsubishi, Nissan, Infiniti, Saturn, Porsche, Isuzu, Kia, Kawasaki Motorcycles, Nike, and Alpine.
• Cultivated strong relationships with key decision-makers at these companies, ensuring long-term client satisfaction and repeat business.

• Created advertising proposals tailored to the needs of West Coast businesses, securing partnerships with leading automotive, tire, beverage, and car care brands like Nissan, Infiniti, Mazda, Porsche, Isuzu, Kia, Saturn, Pirelli Tires, Coors, and Eagle One.
• Analyzed market trends and identified potential clients, proactively developing targeted proposals to meet advertising goals.

• Provided comprehensive support for development and execution of national advertising campaigns for Mazda.
• Assisted with promotions (developing campaign strategies), productions (coordinating with creative teams), and demographic analysis (ensuring target audience reach).