
Dynamic digital strategist with multiple years of experience planning for multi-million dollar accounts including Royal Caribbean. Self-motivated and professional, constantly seeking industry updates and knowledge through certifications and training. Productive and efficient individual with the ability to independently handle department responsibilities in multiple markets.
-Manage regional digital pre-sales strategy for four top-performing markets and over 50 account executives including: leading client need assessment calls, media plan implementation, proposal building and client pitches
- Proactively lead creative strategic recommendations to develop best-in-class media campaigns leveraging Audacy's assets including but not limited to: streaming audio, podcasts, broadcast radio (spot and network), social, search, email & display advertising
-Collaborate with sales reps and internal digital teams to increase digital revenue 136%, closing over $10 Million in digital business including the largest digital deal in regional Audacy history
-Collaborated on full funnel digital campaigns for Royal Caribbean International ranging from national awareness campaigns to local conversion campaigns
- Spearhead partner communication in an effort to strengthen media relationships for Royal Caribbean and Mediahub
- Independently trafficked creative through Google Analytics and Double Click Manager across multiple campaigns and encompassing over ten media partners
-Created a position within the company responsible for digital content management
-Pioneered an office management system that tracked employee hours, job costs and budget
-Operated supplier account management by ensuring communication, supplies and deadlines were organized and efficient
Google Adwords
Amazon DSP
Google Ads Manager
Google Keyword Planner
Excel Suite
Search Engine Marketing
Search Engine Optimization