Summary
Overview
Work History
Education
Skills
Timeline
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Scott Staten

Digital Integrated Sales Planner, Digital Strategy
Denver,CO

Summary

Dynamic digital strategist with multiple years of experience planning for multi-million dollar accounts including Royal Caribbean. Self-motivated and professional, constantly seeking industry updates and knowledge through certifications and training. Productive and efficient individual with the ability to independently handle department responsibilities in multiple markets.

Overview

4
4
years of professional experience
5
5
years of post-secondary education

Work History

Regional Integrated Sales Planner

Audacy
Denver , Colorado
01.2022 - Current

-Manage regional digital pre-sales strategy for four top-performing markets and over 50 account executives including: leading client need assessment calls, media plan implementation, proposal building and client pitches

- Proactively lead creative strategic recommendations to develop best-in-class media campaigns leveraging Audacy's assets including but not limited to: streaming audio, podcasts, broadcast radio (spot and network), social, search, email & display advertising

-Collaborate with sales reps and internal digital teams to increase digital revenue 136%, closing over $10 Million in digital business including the largest digital deal in regional Audacy history



Assistant Media Planner

Mediahub
Boston, Massachusetts
04.2021 - 01.2022

-Collaborated on full funnel digital campaigns for Royal Caribbean International ranging from national awareness campaigns to local conversion campaigns

- Spearhead partner communication in an effort to strengthen media relationships for Royal Caribbean and Mediahub

- Independently trafficked creative through Google Analytics and Double Click Manager across multiple campaigns and encompassing over ten media partners

Digital Marketing Specialist

Landscape Design Associates
Akron, Ohio
05.2017 - 12.2019

-Created a position within the company responsible for digital content management

-Pioneered an office management system that tracked employee hours, job costs and budget

-Operated supplier account management by ensuring communication, supplies and deadlines were organized and efficient

Education

Bachelor of Science - Journalism: Strategic Communication

Ohio University
Athens, OH
08.2016 - 04.2021

Skills

Google Adwords

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Timeline

Regional Integrated Sales Planner

Audacy
01.2022 - Current

Assistant Media Planner

Mediahub
04.2021 - 01.2022

Digital Marketing Specialist

Landscape Design Associates
05.2017 - 12.2019

Bachelor of Science - Journalism: Strategic Communication

Ohio University
08.2016 - 04.2021
Scott StatenDigital Integrated Sales Planner, Digital Strategy