Dynamic digital strategist with multiple years of experience planning for multi-million dollar accounts including Royal Caribbean. Self-motivated and professional, constantly seeking industry updates and knowledge through certifications and training. Productive and efficient individual with the ability to independently handle department responsibilities in multiple markets.
-Manage regional digital pre-sales strategy for four top-performing markets and over 50 account executives including: leading client need assessment calls, media plan implementation, proposal building and client pitches
- Proactively lead creative strategic recommendations to develop best-in-class media campaigns leveraging Audacy's assets including but not limited to: streaming audio, podcasts, broadcast radio (spot and network), social, search, email & display advertising
-Collaborate with sales reps and internal digital teams to increase digital revenue 136%, closing over $10 Million in digital business including the largest digital deal in regional Audacy history
-Collaborated on full funnel digital campaigns for Royal Caribbean International ranging from national awareness campaigns to local conversion campaigns
- Spearhead partner communication in an effort to strengthen media relationships for Royal Caribbean and Mediahub
- Independently trafficked creative through Google Analytics and Double Click Manager across multiple campaigns and encompassing over ten media partners
-Created a position within the company responsible for digital content management
-Pioneered an office management system that tracked employee hours, job costs and budget
-Operated supplier account management by ensuring communication, supplies and deadlines were organized and efficient
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