Scott Todd
Orange City
Summary
I am a results-driven horticultural professional with over 2 decades of experience spanning ornamental plant production, crop nutrition, technical sales, and business development across nursery, greenhouse, turf, landscape, golf and specialty crop sectors. My experience is steeped in consultative sales, technical product support and customer relationships, working with a wide range of clients from growers and landscapers to distributors and fertilizer manufacturers, to provide expertise regarding fertilizer, agrochemicals (including plant growth regulators) and biostimulants. I combine hands-on production knowledge with field sales experience to deliver practical, science-based recommendations that improve crop performance, solve customer challenges and drive business growth.
Overview
24
24
years of professional experience
Work History
Outside Sales,
FR Ag Group LLC (FRAGUS)
Homestead
10.2024 - 07.2026
- The company had mainly been servicing the Southeast Florida market before I was hired, so the largest part of my responsibility is to seek out new customers in the nursery and ag markets in other areas (mostly everywhere outside of Miami-Dade, Broward and Palm Beach counties).
- Manage sales with small-to-mid size English-speaking nursery customers in the Miami-Homestead area.
- Bring new customers in the Miami- Homestead market on board as well when the opportunity arose.
- Build and maintain relationships with growers at nurseries and farms as well as landscape companies.
- Use expertise to show growers unique and/or better product options that FRAGUS offers.
- When necessary, deliver products to customers.
Technical Sales Rep, FL Turf & Landscape,
SePRO Corporation
Carmel
01.2020 - 09.2024
- Cultivated relationships with turf and landscape distribution management in Florida.
- Coordinated with distributor sales reps to engage end-user customers, including golf course superintendents, landscape management companies, and lawn care companies, resulting in increased sales opportunities.
- Design and deliver presentations to distribution managers, distributor sales reps, and end-user customers to educate them about SePRO products, their value and how to properly use them.
- Performed trials and demonstrations for distributor sales reps and end-users to ensure proper use of landscape PGRs, addressing learning curves and maximizing product value.
- Analyzed sales data to identify year-over-year trends in end-user sales, targeting engagement strategies to leverage sales increases and address declines.
- SePRO Corporation is a leading provider of innovative solutions for the turf and landscape industry.
Southeast Sales Representative,
Haifa North America, Inc
Altamonte Springs
06.2013 - 01.2020
- Directed the management and growth initiatives for the Southeast territory, covering the Southeast 10 states.
- Developed strong relationships with key manufacturers and distributors in the industry.
- Conducted ongoing research into new markets to identify potential customer partnerships. of new markets and potential customer partnerships.
- Updated a 6-month rolling forecast to ensure our Israeli manufacturing had accurate supply information.
- Haifa North America, Inc. is a subsidiary of Haifa Chemicals Ltd., Matam-Haifa, Israel. Haifa is one of the leading global manufacturers of Potassium Nitrate (technical, greenhouse and agricultural grades) as well as many other specialty fertilizer products.
Grower Specialist,
Haifa North America, Inc
Altamonte Springs
09.2010 - 06.2013
- Served as liaison between growers and distributors for Haifa, facilitating communication and support.
- Set up and managed field trials with growers in greenhouse/nursery and agricultural crop markets within the Southeast Territory, keeping detailed records of selected trials for the office in Haifa, Israel, including pictures, test results, and measurements for research and knowledge sharing.
- Responsible for formulating and arrange logistics to blend and deliver trial batches to growers for trials.
- Advised customers on inquiries received through Haifa website and office, ensuring timely and accurate responses.
- Haifa North America, Inc. is a subsidiary of Haifa Chemicals Ltd., Matam-Haifa, Israel. Haifa is one of the leading global manufacturers of Potassium Nitrate (technical, greenhouse and agricultural grades) as well as many other specialty fertilizer products.
Lawn Technician (w/ Agreement to move into Management)
Heron Lawn & Pest Control
Apopka
08.2009 - 09.2010
- Managed the Apopka-Wekiva Route.
- Applied treatments to lawns and shrubs for pest control, enhancing color and thickness.
- Provided guidance and instruction to customers for effective lawn maintenance.
- Maintained daily records and restocked chemicals for applications, ensuring cleanliness and readiness of lawn truck.
- Accepted role with promise of future management position.
- Heron Lawn & Pest Control provides pest control and lawn care services.
Farm Supervisor/Grower,
Riverview Flower Farm
Riverview
10.2006 - 08.2009
- Oversaw operations of 40-acre farm, leading teams of up to 38 employees.
- Daily coordination and delegation of activities including chemical applications, picking/packing of plants, plant production, incoming shipments, and post-harvest, equipment & grounds maintenance.
- Greenhouse and field production of a wide variety of ornamental plants with a wide range of growth requirements.
- Conducted close daily inspections of crops to make necessary nutritional and PGR adjustments.
- Procured essential materials including soils, fertilizers, chemicals, and safety equipment to ensure efficient farm operations.
- Documented chemical use, equipment usage, and maintenance logs to maintain compliance and operational efficiency.
- Riverview Flower Farm specializes in the production of Florida-friendly plants.
Production Manager,
Wallitsch Nursery and Garden Center
Louisville
09.2004 - 10.2006
- Oversaw 5-acre production area, leading a team of 3-7 employees.
- Cultivated and maintained over 300 varieties of annual and perennial flowering plants, vegetables, and herbs.
- Coordinated fertilizer programs and timing for optimal crop growth.
- Recorded and tracked chemical applications for plant care.
- Greenhouse overwintering of specimen plants for customers.
- Wallitsch Nursery and Garden Center offers a variety of plants and gardening supplies.
Research Assistant,
University of Florida
Gainesville
09.2002 - 05.2004
- Planted and maintained research plants through potting, watering, fertilizing, and trimming to ensure optimal growth conditions.
- Collected and labeled data from research trials to facilitate accurate analysis and reporting.
- Administered plant growth regulators to enhance plant research and support experimental outcomes.
- Greenhouse maintenance and sanitization.
- The University of Florida is a public land-grant research university in Gainesville, Florida.
Education
Bachelors of Science - Horticultural Science, Business Admin Minor
University of Florida
Gainesville, FL01-2003
Skills
- Some fluency in Spanish
- Computer Proficiency
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
Professional References
- John Wendorf, Director of Sales, Turf & Ornamental for SePRO, 919-306-5595
- Earl Chipman, Sales Manager for Haifa NA, 434-470-0042
- Jeff Lewis, Owner, Peach Pit Farms; Former Head Grower at Riverview Flower Farm, 813-463-6855, progro3035@aol.com
Timeline
Outside Sales,
FR Ag Group LLC (FRAGUS)
10.2024 - 07.2026
Technical Sales Rep, FL Turf & Landscape,
SePRO Corporation
01.2020 - 09.2024
Southeast Sales Representative,
Haifa North America, Inc
06.2013 - 01.2020
Grower Specialist,
Haifa North America, Inc
09.2010 - 06.2013
Lawn Technician (w/ Agreement to move into Management)
Heron Lawn & Pest Control
08.2009 - 09.2010
Farm Supervisor/Grower,
Riverview Flower Farm
10.2006 - 08.2009
Production Manager,
Wallitsch Nursery and Garden Center
09.2004 - 10.2006
Research Assistant,
University of Florida
09.2002 - 05.2004
Bachelors of Science - Horticultural Science, Business Admin Minor
University of Florida