Scott Tyner
Macon,GA
Summary
Experienced marketing leader with a proven track record in driving brand development, digital strategy, and revenue growth. Demonstrated ability to effectively lead cross-functional teams, manage vendors, and implement CRM automation to enhance engagement and drive conversions. Results-driven and focused on achieving measurable outcomes, brings a strong combination of strategic thinking and execution to deliver impactful marketing solutions.
Overview
18
18
years of professional experience
Work History
Owner & Marketing Director
TheTrailerBoy.com / Self Employed
01.2016 - 03.2018
- Coordinated with marketing teams and vendors to boost brand visibility.
- Enhanced client interaction and loyalty through the implementation of CRM software.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
Sales & Marketing Director
American Built Cargo Trailers
01.2014 - 01.2017
- Led strategic initiatives within marketing and sales, to ensure growth in client base.
- Directed initiatives in CRM, email marketing, and brand positioning to achieve expansion goals.
- Supervised content strategy teams focused on enhancing customer acquisition.
Marketing & Business Development Leader
Youmans Chevrolet, Woody Butts Chevrolet, Walsh Nissan
01.2000 - 01.2014
- Developed comprehensive digital marketing strategies for dealership-wide implementation.
- Oversaw partnerships enhancing cost-effective web development.
- Spearheaded CRM systems integration to enhance sales.
Education
Google AI Essentials - Artificial Intelligence
Coursera / Google
Macon, GA10.2024
Skills
- Marketing Strategy & Brand Growth
- Digital Marketing Oversight
- CRM & Marketing Automation
- Sales & Revenue Optimization
- SEO
- PPC
- Social Media Strategy
- Team Leadership
- Vendor Management
- Marketing Strategy & Growth Planning
- Digital Advertising
- Multi-Channel Marketing Management
- Social Media & Brand Strategy
Closing Statement
Let's connect to discuss how I can elevate your brand's marketing strategy
Timeline
Owner & Marketing Director
TheTrailerBoy.com / Self Employed
01.2016 - 03.2018
Sales & Marketing Director
American Built Cargo Trailers
01.2014 - 01.2017
Marketing & Business Development Leader
Youmans Chevrolet, Woody Butts Chevrolet, Walsh Nissan
01.2000 - 01.2014
Google AI Essentials - Artificial Intelligence
Coursera / Google
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