Summary
Overview
Work History
Education
Skills
Timeline
Scott Vaske

Scott Vaske

Blue Earth,MN

Summary

Accomplished Director of Sales and Marketing with a proven track record at Old Main Village, excelling in outreach marketing and staff management. Spearheaded initiatives that significantly enhanced market awareness and community engagement. Expert in fostering vendor relationships and leading high-performance teams to exceed quarterly growth targets through strategic business development and effective performance management.


Overview

27
27
years of professional experience

Work History

DIRECTOR OF SALES AND MARKETING

Old Main Village
12.2024 - Current
  • Engage in selling the community by managing inquiries and prospects through the sales cycle to move-in.
  • Manage a quarterly marketing plan by executing tactical activities to reach census goals.
  • Participate in the planning and implementation of marketing events designed to cultivate new prospects, professional referrals and to promote the community.
  • Represent the facility at professional events to educate and inform the participants of the facility's capabilities and product offerings.
  • Maintain weekly productivity goals to achieve the number of leads and deposits.
  • Work with other staff to identify new and potential referral sources and develop productive relationships.

OUTREACH DIRECTOR

Wellcome Manor Family Services
03.2013 - 11.2024
  • Initiated and coordinated visits by influential persons and community groups for marketing exposure.
  • Provided leadership, guidance and support to staff members.
  • Conducted presentations to expose and increase awareness in marketplace.
  • Generated interest in our program, identified new markets and educated prospective clients on benefits.
  • Developed network relationships with industry professionals to enhance community awareness and promote services.
  • Pursued quarterly growth targets through strong leadership, analysis, problem-solving, team building, and coaching.

ASSISTANT FACILITY ADMINISTRATOR

Youth Services International
03.1999 - 03.2013
  • Facilitated daily operational oversite of Admissions, Dietary, Medical, Transportation, and IT Departments and identified opportunities for maintaining a highly cost-efficient operation.
  • Reviewed activities of operations departments to determine progress toward stated goals and objectives.
  • Monitored staff success and conducted physical inspections of facility to comply with policies and procedures.
  • Recruited, lead, and motivated high-performance teams. Developed systems, policies, and procedures for sustained growth, and established sound expectations around long-term performance, and results.

Education

Bachelor of Science - Marketing and Human Resource Management

Minnesota State University, Mankato, MN

Skills

  • Outreach Marketing
  • Event Organization
  • Staff Management
  • Business Development
  • Sales Planning
  • Account Management
  • Lead Generation
  • Performance Management
  • Vendor Management
  • IT Technical Support
  • Sales Presentations
  • Trade show management

Timeline

DIRECTOR OF SALES AND MARKETING - Old Main Village
12.2024 - Current
OUTREACH DIRECTOR - Wellcome Manor Family Services
03.2013 - 11.2024
ASSISTANT FACILITY ADMINISTRATOR - Youth Services International
03.1999 - 03.2013
Minnesota State University - Bachelor of Science, Marketing and Human Resource Management

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