Surfing, Weight-lifting, Brazilian Jiu-Jitsu, Rock climbing, Cycling
Years of affiliate experience
Scott Walker
Affiliate Management, Performance Partnerships, Business Development
San Diego,CA
Summary
Proven affiliate manager with demonstrated experience in scaling and optimizing highly profitable affiliate marketing programs.
Overview
8
8
10
10
Years of performance marketing experience
3
3
Certifications in analytics
Work History
Manager of Affiliate Marketing
People Connect
01.2024 - Current
- Managed and grew the affiliate channel to high ROAS channel spending over 300k a day
- Through negotiation, optimization and data analysis, reduced overall channel CPA by 13% while maintaining traffic volume.
- Leveraged data analytics tools to identify high & low performing affiliate sources to improve channel ROAS by 5%
- Onboarded over 23 high performing revenue active publishers.
- Through cross-collaborative efforts with marketing and SEO we insured the incremental growth of our channels without cannibalizing each others traffic sources.
- Saved the company over 200k by leveraging fraud detection tools to catch and prevent ad fraud and other non compliant activities
- Analyzed competitor strategies to stay ahead of industry trends and maintain a competitive edge within the marketplace.
- Streamlined reporting processes to provide accurate data and insights for decision-making, informing future campaign planning and optimizing ongoing initiatives
Affiliate Marketing Contract
People Connect
03.2023 - 01.2024
- Provided training and support to internal affiliate managers helping optimize their performance
- Successfully onboarded 20 and managed a diverse portfolio of new partners, fostering strong relationships and driving revenue growth.
- Utilized data analytics tools to analyze affiliate performance, identify trends, and optimize campaign strategies for maximum effectiveness.
- Implemented compliance monitoring systems to ensure adherence to industry regulations and mitigate risks associated with non-compliant traffic.
- Collaborated cross-functionally with marketing, sales, and product teams to develop and execute integrated affiliate marketing campaigns.
Affiliate Marketing Contract
McAfee
03.2023 - 01.2024
- Instrumental in managing an affiliate channel spending over 400k a day
- Managed and optimized several key affiliate accounts responsible for driving over 40% of the entire company's revenue
- Increased affiliate channel sales by 15% YoY
- Helped manage the relationship with big affiliate networks such as CJ Affiliate, Impact Radius, Clickbank, Rakuten
- Implemented a compliance monitoring system which resulted in 30% less non-compliant affiliate traffic
- Recruited and onboarded over 30 new revenue active partners
- Managed and oversaw the company's affiliate analytics ensuring ROAS and revenue goals while preventing poor quality traffic
Director of Affiliate Marketing
Metabolic Living
04.2022 - 02.2023
- Recruited and onboarded 87 new affiliate partners increasing the year over year revenue of the affiliate channel by 12%
- Managed and optimized over 186 affiliate
partners increasing the ROAS of the affiliate channel by 30% year over year - Through negotiation and strategic recruiting lowered the affiliatechannels overall CPA by 17% YoY
- Directed and optimized email list monetization working with big affiliate networks: CJ Affiliate, Impact Radius, Clickbank, Digistore
- Increased revenue generated by email list monetization by 32% year over year
Publisher Development Manager
Launch Media Solutions (Launch Potato)
08.2021 - 04.2022
- Quickly scaled up a new affiliate program to generate over 100k in profit a month
- Created new business development strategies to that resulted in 65% increase in new partnerships
- Recruited, onboarded and managed 43 new publishers
- Utilized best practice relationship building and account management strategies to maximize partner performance and retention
- Created a highly diversified channel mix of performance affiliate partners to maximize new user acquisition
- Leveraged influencer connections to tap into untouched market segments
Manager, Affiliate Marketing
People Connect
11.2020 - 08.2021
- I nurtured and scaled the affiliate program to generate 7 million dollars in yearly revenue
- Single-handedly grew the affiliate program from 27 to 100 active affiliates resulting in 40% sales growth for the channel
- My outreach & recruitment strategies netted a 45% improvement in new affiliate acquisition
- Oversaw and optimized every stage of the affiliate process from prospecting, negotiating, onboarding to ongoing management
- Developed partnerships with prominent influencers & bloggers to reach new audiences
- Revamped the entire sales process improving deal close rates by 23% and resulting in 80% increase in partnership leads through inbound & cold prospecting
- Consistently exceeded onboarding goals launching 15-20 profitable new partners a month
- Managed 100+ accounts and optimized performance across multiple channels
- Used Tableau & Cake to make data driven optimization decisions to increase the LTV potential of affiliate sales
- Engineered and developed an inbound sales process for B2B & B2C partnerships that consistently augmented cold outreach with 20% more leads
Affiliate Strategist
People Connect
09.2019 - 11.2020
- Exceeded recruiting and onboarding goals adding 50+ new affiliates at profitable CPA's
- Instrumental in helping grow and scale the affiliate program to a 6 figure ad spend channel which is became one of the most efficient drivers of revenue for the company and accounts for 40% overall sales
- Received the most prestigious company award twice for creating innovate new business development strategies that drove significant enterprise value & profit
- Masterful at relationship building, negotiation and partner management. Many of our top affiliates consider me to be the best affiliate manager they have ever worked with.
- Experienced in negotiation consistently locking down the most favorable terms for the company
- Diligently protected the company from fraudulent traffic & ensuring policy violations and non-compliance were caught early
Affiliate Coordinator
People Connect
11.2018 - 09.2019
- Drove massive program growth recruiting and onboarding over 40 new affiliates
- Launched hundreds of winning A/B tests for partners resulting in significant conversion rate optimizations
- Using advanced fraud mitigation & compliance tools, I ensured high levels of brand safety quickly catching and shutting down non-compliance
- Extremely proficient in marketing data analytics using SQL / Excel / Tableau & Metabase to ensure consistent high quality traffic from affiliates
- Monitored and managed affiliates in the search, native, paid & organic Facebook, email, push, GDN, native, programatic, content marketing channels
Paid Media Specialist
Fisherman's Landing
06.2013 - 11.2018
- Setup, optimized and scaled Google Ads search campaigns
- Created digital assets and wrote copy for Google Display campaigns
- Optimized and scaled Native advertising campaigns on Taboola
- Managed paid and organic social media campaigns on Facebook & Instagram
Education
Master of Science - Business & Marketing
Northeastern University
Boston, MA 05.2015 - 08.2018
Skills
Affiliate Management Platforms (CJ, Impact, Rakuten, Everflow, Tune)
undefinedCertification
Data Analytics Bootcamp Certificate
Interests
Timeline
Manager of Affiliate Marketing
People Connect
01.2024 - Current
Affiliate Marketing Contract
People Connect
03.2023 - 01.2024
Affiliate Marketing Contract
McAfee
03.2023 - 01.2024
Director of Affiliate Marketing
Metabolic Living
04.2022 - 02.2023
Publisher Development Manager
Launch Media Solutions (Launch Potato)
08.2021 - 04.2022
Manager, Affiliate Marketing
People Connect
11.2020 - 08.2021
Data Analytics Bootcamp Certificate
02-2020
Affiliate Strategist
People Connect
09.2019 - 11.2020
Affiliate Coordinator
People Connect
11.2018 - 09.2019
Google Ads Certification
08-2018
Google Analytics Certification
08-2018
Master of Science - Business & Marketing
Northeastern University
05.2015 - 08.2018
Paid Media Specialist
Fisherman's Landing
06.2013 - 11.2018
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