Summary
Overview
Work History
Education
Skills
Timeline
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Scott Watkins

Summary

Seasoned communications professional with 20 years of experience in crafting effective messaging for executive leadership and driving team engagement. Proven track record in developing strategic communication plans that align with business objectives, enhance productivity, and foster employee collaboration. Adept at leveraging diverse communication platforms and technologies across multiple industries to deliver value-driven results. Career aspirations include further enhancing organizational communication strategies to achieve sustained growth.

Overview

16
16
years of professional experience

Work History

Senior Content Specialist

Tesla, Inc
02.2023 - 08.2024
  • Implemented communication plans that supported field employees in grasping company initiatives and priorities.
  • Enhanced newsletter engagement by 25% by managing four weekly publications.
  • Developed and refined executive leadership video scripts, utilizing Canva for editing to deliver polished content.
  • Collaborated with cross-functional teams to develop content that ensured brand, tone, and voice consistency.
  • Partnered in creating new and engaging content formats, such as audio-visual and multimedia.

Senior Communications Consultant

Artech L.L.C. contract to Wells Fargo
08.2020 - 08.2022
  • Developed and executed comprehensive internal communications strategies for the Wells Fargo Digital Accessibility and Governance team.
  • Worked with key stakeholders to identify communication needs and support organizational initiatives through the creation of executive emails, blogs, talking points, presentations, and town hall messages.
  • Led initiatives to identify and resolve accessibility defects in Wells Fargo's digital assets.
  • Evaluated employee feedback to develop actionable recommendations for optimizing communication channels.
  • Conducted training programs to enhance awareness of accessibility and governance standards.

Senior Communications Consultant

ROI Communications
02.2019 - 08.2021
  • Crafted and implemented tailored internal communications plans for multiple clients.
  • Collaborated with key stakeholders to identify communication needs and develop messages for executive emails, blogs, talking points, presentations, and town hall meetings.
  • Engineered robust communication systems from inception to completion.
  • Provided strategic communication consulting to clients like Calico, Adobe, Genentech, Blue Shield of California, and PG&E, enhancing their employee engagement efforts.

Vice President, Senior Communications Consultant

Bank of the West
07.2017 - 02.2019
  • Supported CIO, CMO, and senior leadership by developing and executing complex communication initiatives to enhance employee engagement and leadership accessibility.
  • Developed and oversaw content creation for leadership communications, including quarterly summaries, emails, blogs, newsletters, and social media.
  • Managed communication strategy for employee and corporate programs, aligning with enterprise goals.

Internal Communications Manager

First Republic Bank
03.2016 - 06.2017
  • Provided strategic communication counsel to the Chief Human Resources Officer, enhancing the visibility and impact of HR initiatives.
  • Directed the launch of a new Intranet in partnership with internal stakeholders.
  • Oversaw the daily operations of the company intranet editorial calendar, ensuring consistency in writing and editing articles across the organization.
  • Directed the development and execution of leadership town hall meetings, including preparation of talking points, scripts, and presentations.
  • Guided the CEO's office with strategic insights during the completion of an acquisition.

Content Development Manager

Guidespark
01.2014 - 01.2016
  • Orchestrated the daily release of various employee engagement videos, maintaining consistent engagement and communication.
  • Mentored and developed a team of 20 writers and designers, enhancing their skills and career growth.
  • Directed the establishment of the company's second branch in Portland, Oregon, overseeing hiring processes and operational management.

Communications Director

ECOTALITY
11.2012 - 11.2014
  • Crafted detailed talking points and scripts for CEO and CFO, ensuring clarity and impact in analyst calls and investor relations meetings.
  • Managed media relations by actively pitching and addressing inquiries on behalf of the company.
  • Authored and approved all company press releases, ensuring consistent and professional communication.
  • Managed all communications related to crisis and change management.

Executive Communications Manager

SAFEWAY
03.2008 - 11.2012
  • Developed and managed daily communication needs for executive leadership, including writing speeches, memos, and presentations.
  • Partnered with the Vice President of Public Affairs to develop public-facing materials and provided executive coaching for media engagements.
  • Spearheaded the creation and management of multi-dimensional communication plans, successfully reaching a nationwide audience of 180,000 employees.
  • Led the creation and implementation of communication campaigns, focusing on change management and executive involvement.

Education

Bachelor of Arts - Communications/Public Relations

California State University of Fullerton

Human Resources Management - Certification

University of California, Irvine

Communication - Certification

Melcrum Black Belt

Skills

  • Internal Communication Strategy
  • Content strategy development
  • Unified Brand Voice
  • Visual and Audio Content Development
  • Executive coaching
  • Proficient in Content Management Systems

Timeline

Senior Content Specialist

Tesla, Inc
02.2023 - 08.2024

Senior Communications Consultant

Artech L.L.C. contract to Wells Fargo
08.2020 - 08.2022

Senior Communications Consultant

ROI Communications
02.2019 - 08.2021

Vice President, Senior Communications Consultant

Bank of the West
07.2017 - 02.2019

Internal Communications Manager

First Republic Bank
03.2016 - 06.2017

Content Development Manager

Guidespark
01.2014 - 01.2016

Communications Director

ECOTALITY
11.2012 - 11.2014

Executive Communications Manager

SAFEWAY
03.2008 - 11.2012

Bachelor of Arts - Communications/Public Relations

California State University of Fullerton

Human Resources Management - Certification

University of California, Irvine

Communication - Certification

Melcrum Black Belt

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