Scott Williams
Jersey City
Summary
Results-driven Marketing Insight Manager at Bally's, adept at stakeholder management and leadership. Spearheaded multi-million-dollar growth through people management & leveraging SQL and data analytics to enhance performance metrics. Cultivated strategic relationships with executives, driving impactful recommendations that optimized player experiences and improved acquisition and retention KPIs across North America.
Overview
7
7
years of professional experience
Work History
Marketing Insight Manager
Bally's
Jersey City 2024 - (London July 2022 - April 2024)
07.2022 - Current
- Driving multi-million-dollar growth across several North American markets by translating data into actionable recommendations.
- Leading a team of analysts focusing on performance management and continuous development, along with defining strategic priorities to support business objectives and enhance productivity.
- Cultivated key stakeholder relationships with the COO, SVP of Marketing, and Directors of Acquisition and Retention.
Senior Insight Analyst
Bally's
London
01.2022 - 07.2022
- Steering cross-platform integration to transition players from retail to online gaming, delivering multi-million dollar & double digit site growth across the United States and Canada.
- Monitoring & driving recommendations to improve performance across a range of acquisition, retention and player-value KPIs.
- Optimising live campaigns through Domain Specific Language (DSL) & Player Experience Console (PEC) to improve the onsite experience of thousands of players in varying campaigns/lifecycles across North America.
Insight Analyst
Bally's
London
04.2020 - 12.2021
- Developed new processes by analysing key indicators of player, helping to identify and protect those at risk of developing gaming-related harm across millions of players in the UK.
- Optimised on-site welcome journeys through enhanced background checks to identify and safeguard thousands of players with a history of financial trouble.
- Supported regulatory work and cost estimation modelling on a range of proposed Gambling Active Review changes.
Supply Chain Analyst
Tesco
Welwyn Garden City
08.2018 - 03.2020
- Optimised the systems and processes for our end-to-end non-food global supply chain. Delivered an £8M stock saving by optimising how stock is ordered for in-store displays.
- Improved average forecast accuracy by 4% while reducing depot stock by £5M for thousands of internationally sourced general merchandise products by developing an end-to-end global demand forecast.
- Integrated a new service model onto established ordering platforms while providing management support to colleagues' adapted ways of working.
Education
Bachelor of Science - Mathematics
Aberystwyth University
UK06-2018
A Level - Mathematics, Chemistry, ICT & Welsh Baccaluareate
Croesyceiliog School
UKSkills
- Internal & External Stakeholder Management
- Leadership & People Development
- SQL/Big Query
- Excel/PowerBI
Timeline
Marketing Insight Manager
Bally's
07.2022 - Current
Senior Insight Analyst
Bally's
01.2022 - 07.2022
Insight Analyst
Bally's
04.2020 - 12.2021
Supply Chain Analyst
Tesco
08.2018 - 03.2020
Bachelor of Science - Mathematics
Aberystwyth University
A Level - Mathematics, Chemistry, ICT & Welsh Baccaluareate
Croesyceiliog School
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