Scott Withers

• Spearheaded marketing transformation including rebranding, digital campaigns, and community marketing.
• Implemented performance marketing systems that increased customer engagement and retention by 22%.
• Led cross-functional collaboration between operations, sales, and marketing, resulting in 14% revenue growth year over year.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Monitored office workflow and administrative processes to keep operations running smoothly.
• Optimized operational processes using analytics tools to address client-specific metrics.
• Drafted and distributed reports to assist ownership with critical business decisions.
• Assisted in recruiting, hiring and training of team members.
• Implemented innovative programs to increase employee loyalty and reduce turnover.
• Reduced operational risks while organizing data to forecast performance trends.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
• Gathered, documented, and modeled data to assess business trends.
• Produced detailed and relevant reports for use in making business decisions.
• Reviewed internal systems and organized training plans to address areas in need of improvement.
• Proved successful working within tight deadlines and a fast-paced environment.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Developed strong organizational and communication skills through coursework and volunteer activities.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Provided professional services and support in a dynamic work environment.
• Proven ability to learn quickly and adapt to new situations.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Formed strategic partnerships and connected with potential clients to drive business development.
• Monitored expenditures to mitigate risk of overages.
• Passionate about learning and committed to continual improvement.

• Trained, directed, developed and managed employees in executing national plans/goals
• Incorporated and managed outside companies to execute customer initiatives
• Leveraging customer relationships, established, managed & executed marketing objectives
• Responsible for a 43% increase (+$6MM), in sales for market area.

• Worked with distributor sales representatives to secure new placements & increase sales
• Managed customer execution plans & activities to increase availability and provide value
• Communicated status of store visits, findings, manager communications and reported recommendations and follow-up items to stakeholders
• Provided in-store support at key customer accounts in order to help them successfully execute marketing programs and grow sales.

• Accomplished customer objectives and priorities through planned and executed initiatives utilizing current portfolio of products
• Established and consistently increased area sales and profits through increased distribution and executing planned objectives
• Promoted brands through current and thematic promotions at various customer outlets
• Reported on sales & promotional activity to measure ROI of marketing initiatives.

• Developed all marketing activities including the marketing strategy for Silver Creek brands, in conjunction with owner
• This included brand development, distribution, customer authorizations/placements, charitable integration, profitability, sales, advertising promotion and forecasting
• Measured and monitored return on investment from execution of marketing plans
• Established new innovative packaging for products, based on consumer feedback
• Managed distributor and retailer relationships to increase availability and sales
• Finished 2003 with an 86% sales increase in cases and 24% increase in revenue.

• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

• Managed key customer accounts to increase availability and sales.
• Managed eight assigned distributors across three states and their marketing plan execution.
• Reported on weekly sales accomplishments and monthly shipments to depletions in order to measure effectiveness of marketing initiatives.
• Worked with distributor sales representatives to secure new placements & increase sales.

• Managed key customer accounts to increase availability and sales
• Managed eight assigned distributors and their marketing plan execution
• Reported on weekly sales accomplishments and monthly shipments to depletions in order to measure effectiveness of marketing initiatives
• Worked with distributor sales representatives to secure new placements & increase sales.

• Drove team revenue totals by bringing in top sales numbers.
• Grew most underperforming route, ranked #13 of 13 in sales, to #2 of 13 in sales over two years and maintained ranking while increasing sales by 20%-25% year vs. year on a multi-million dollar route.
• Prioritized sales work based on market trends, customer needs and territory goals.
• Established trust with customers by providing exceptional product knowledge and addressing their concerns promptly.
• Negotiated favorable contracts with key accounts, resulting in long-term partnerships beneficial to both parties.
• Utilized persuasive communication skills during presentations to influence decision-makers towards purchasing our products or services over competitors.
• Increased sales revenue by developing and maintaining strong relationships with clients and identifying their needs.
• Partnered with other sales team members to collaborate on larger accounts and ensure cohesive strategies were executed.
• Provided valuable feedback to product development teams based on customer input, improving overall offerings.
• Cultivated strong base of satisfied customers for long-term territory revenue.
• Increased market share with launch of new products and expansion of existing customer base.

• Created sales forecasts to target daily, monthly and yearly objectives.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Supported sales and reporting for large and medium-sized accounts.
• Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
• Implemented proactive account management techniques to identify new opportunities and minimize attrition risks.
• Negotiated favorable contract terms with suppliers, improving profit margins while maintaining competitive pricing for clients.
• Participated in industry events and trade shows to represent the company, network with potential clients, and stay informed of emerging trends in the retail market.
• Managed a diverse portfolio of retail accounts, ensuring high levels of customer satisfaction and repeat business.

• Managed 43 employees across three locations.
• Grew business from approx.. $500k to over $3MM in three years.
• Interacted with customers to informative sell and upsell products in store.
• Helped resolve customer concerns, confusion and challenges. “Customer Service”.
• Helped convert current infrequent customers to become more frequent customers.
• Helped current frequent customers purchase products to save them more money through a “Monthly Savings” program.
• Created weekly print ads to be featured in local newspapers for three locations.
• Responsible for scheduling employees and payroll.
• Responsible for making cash deposits.
• Met with all distributors to negotiate cost and purchase products for whole store.
• Set up new store in Naperville, IL from empty shell retail space to fully stocked and functional retail store ready to sell products to customers on tight deadline, in 72hrs.
• Property Manager for shopping center in Naperville, IL (Same owner as Liquor Store)
• Set up new video store in Naperville, IL from an empty retail space in the managed shopping center after previous video store tenant vacated. This decision was made to support traffic growth to the shopping center for the benefit of all of the tenants and to help improve business revenue goals.