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Founder/Owner/CEO/CAIO, Director Business Management, Operations, Marketing & Sales | MBA | MEP | CPG | Beverage, Alcohol & Non-Alcohol | Business Development, Growth Marketing & Sales
Creative, data-informed, and entrepreneurial marketing executive with 15+ years of leadership in the MEP, beverage, CPG, craft beverages and consumer services industries. Proven success in building and scaling brands like AriZona Beverages and Capital Brewery through strategic marketing, product launch execution, multi-channel marketing strategies, digital innovation, and cross functional leadership. Passionate about elevating legacy-rich brands through modern marketing, community engagement, and performance analytics. Extensive experience working with leadership, marketing, sales, production, and retail teams, to align marketing with core business outcomes.
Graduate Certificate
CenseoAI is an AI Design-Build Revenue Firm for contractors, distributors, and trades businesses. We don't just generate leads, we install the systems that clear the chaos between the Bid and the Bank. Our focus: fixing Profit Fade by leveraging AI-powered lead response and Agentic Systems, automated follow-up, and back-office infrastructure that lets owners scale without scaling payroll.
As the company Founder, Owner, CEO & CAIO (MBA), I serve as the primary business and AI strategist, AI systems architect, and AI implementation lead, supported by a network of specialized AI freelancers, AI automation and AI Agent developers. I work directly with owners to diagnose margin leaks, design the fix, and stay on-site (figuratively) until the numbers actually move.
Core Services Installed:
→ AI-powered document processing, agent voice systems, productivity, lead qualification and instant response systems
→ CRM implementation and optimization
→ ERP integration and workflow automation (Trimble Viewpoint Vista, FieldConnect)
→ Dispatch scheduling and route optimization
→ Back-office automation: reporting, status updates, customer communications
→ Sales process design and margin protection frameworks
Select Results:
MEP Contractor (Michigan):
→ Reduced lead response time from 4+ hours to under 2 minutes
→ Automated appointment scheduling, eliminating 12+ weekly admin hours
→ Increased booked jobs by 18% within first 90 days through follow-up automation
Regional Beverage Distributor:
→ Designed route optimization workflows that reduced windshield time by 15%
→ Increased Retailer Satisfaction → Led to Increased Sales
→ Implemented CRM system to track rep activity and margin-per-account
→ Built automated reporting dashboard, saving ownership 6+ hours/week on manual pulls
Multi-Location Service Company:
→ Installed CRM with automated lead nurture sequences
→ Integrated dispatch scheduling with field technician mobile access
→ Reduced "orphaned leads" (no follow-up within 24 hrs) from 35% to under 5%
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WP Rocket
MonsterInsights
Ahrefs
SEMRush
Wordpress
Elementor
Yoast
RankMath
Social Media (Facebook, Instagram, X, LinkedIn, YouTube)
Microsoft365 Suite
Adobe Creative Suite
AI - Productivity Platforms - Prompt Engineering
Website Hosting Platforms
Trimble Viewpoint Vista ERP
CRM Platforms
Google Workspace
Continual Learning
Golf
Rotary Member & Chair (PR/Public Image Committee)