Scott W. McDaniel
Austin,United States
Summary
VP-level Franchise Development Executive with 20+ years of global experience leading multi-unit, master, and area development growth across 204 city markets in 58 countries. Proven track record of owning end-to-end franchise sales pipelines, territory planning, unit economics, FDD alignment, international franchise regulations, royalty structures, and executive forecasting. Delivered contractual minimum system-wide revenue increases exceeding $513M through data-driven development strategy, executive deal negotiation, and scalable franchise systems. Trusted executive partner to C-Suite, boards, and investors in global expansion, operational scalability, and long-term brand valuation. Strong background in global deal negotiation, cross-cultural market entry, and go-to-market strategy execution in partnership with leading brands such as Gordon Ramsay Restaurants, Le Pain Quotidien, Mobile Outfitters, Berlitz, Mathnasium, New Horizons, and more.
Overview
26
26
years of professional experience
Work History
Managing Director | Founder
Blue Seas Franchise Consulting, LLC
Singapore | United States
05.2020 - Current
- Forge strategic franchisor and licensor consulting engagements across diverse sectors
- Own end-to-end franchise and licensing sales pipeline including go-to-market strategy, lead generation, territory planning, unit economics validation, FDD oversight, and international regulation compliance
- Advise CEOs, founders, and executive leadership teams on global franchise growth strategy, market prioritization, and scalable development systems
- Structure and negotiate multi-unit, master, and area development agreements aligned with royalty structures, compliance requirements, and long-term enterprise valuation
- Drive board-level reporting and performance tracking across development pipelines, revenue projections, and expansion milestones
- Lead franchise development initiatives with globally recognized brands including Gordon Ramsay Restaurants, Le Pain Quotidien, Berlitz Languages, Centre for Leadership, Mobile Outfitters, and others
- Blue Seas Franchise Website
Director, International Development
Mathnasium, LLC
Singapore | United States
07.2017 - 04.2020
- Led VP-level ownership of international franchise development strategy across 9 countries
- Negotiated country and regional franchise agreements delivering a minimum of 115 new units with options for 60 additional
- Generated contractual minimum system-wide revenue growth of $98M USD through master and area development agreements
- Partnered with COO and VP International to execute global development strategy, territory planning, and partner qualification
Vice President, Asia Pacific
New Horizons Computer Learning Centers Asia Pacific Pte. Ltd.
, Singapore
11.2010 - 05.2017
- Held full executive accountability for Asia Pacific franchise operations and development with operating budgets up to $2M USD
- Led regional management teams and partner support across multiple international markets
- Ensured franchise compliance, operational alignment, and consistent execution of franchisor standards
Senior Director, International Development
New Horizons Worldwide, Inc.
Singapore | United States
07.2007 - 05.2017
- Owned global franchise development pipeline across 54 countries
- Led complex negotiations for master and multi-unit franchise agreements resulting in 89 city units and $415M USD in contractual system-wide revenue
- Developed a high-performing team of 8 professionals and maintaining accountability for a development budget up to $5M
- Revamped franchise development systems to reduce broker dependency and improve pipeline efficiency
Franchise Business Consultant | Regional Support Manager
New Horizons Worldwide, Inc. - Franchising Group
, Singapore
05.2004 - 12.2007
- Drove regional expansion across Asia Pacific, resulting in 44% growth in new unit openings and 61% increase in revenue through strategic franchise support initiatives.
- Delivered consultative guidance to start-up and multi-unit franchisees, improving sales performance and operational efficiency while ensuring compliance with brand standards and P&L management.
National Sales Manager | Enterprise Account Manager
New Horizons Learning Centres
, Australia
05.2003 - 04.2004
- Accelerated monthly revenue growth by 126%, surpassing national revenue and collection targets.
- Contributed $10M AUD to overall financial results through impactful strategies.
- Achieved $1.5M AUD in enterprise sales, accounting for 15% of total company revenue.
- Leveraged strategic account management to deliver customized B2B client solutions.
General Manager
New Horizons Learning Centres
, Australia
03.2000 - 04.2003
- Drove an average 41% monthly increase in sales revenue and 32% monthly growth in profits
- Led a high-performing team of 35 across Sales, Marketing, IT, Operations, and Training
- Directed full-scale operations of a New Horizons Learning Centre, overseeing an $8M AUD P&L
Education
Masters of Business Administration -
Singapore Management University
SingaporeBachelor of Science - Engineering
Texas A&M University
Texas, United StatesExecutive Certificate - Global Business
Thunderbird School of Global Management
Phoenix, AZExecutive & Professional Education - Sales System & Coaching Fundamentals
Huthwaite SPIN Selling
SingaporeExecutive & Professional Education - Effective Negotiation
Karrass
SingaporeSkills
- Pipeline management
- Territory strategy
- Unit economics
- Deal structuring
- Go-to-market strategy
- Lead generation
- Sales process optimization
- Tech stack integration
- Team leadership
- Stakeholder engagement
- Cross-cultural management
- Change management
- Data-driven decision making
- Problem solving
- KPI oversight and forecasting
- Budget management
- Profit and loss oversight
- Board and investor reporting
- Contract negotiation
- FDD oversight
- International franchise regulation compliance
- Risk management
Open To
- On-Site
- Remote
- Relocate
- Hybrid
- Travel
References
References available upon request.
Timeline
Managing Director | Founder
Blue Seas Franchise Consulting, LLC
05.2020 - Current
Director, International Development
Mathnasium, LLC
07.2017 - 04.2020
Vice President, Asia Pacific
New Horizons Computer Learning Centers Asia Pacific Pte. Ltd.
11.2010 - 05.2017
Senior Director, International Development
New Horizons Worldwide, Inc.
07.2007 - 05.2017
Franchise Business Consultant | Regional Support Manager
New Horizons Worldwide, Inc. - Franchising Group
05.2004 - 12.2007
National Sales Manager | Enterprise Account Manager
New Horizons Learning Centres
05.2003 - 04.2004
General Manager
New Horizons Learning Centres
03.2000 - 04.2003
Masters of Business Administration -
Singapore Management University
Bachelor of Science - Engineering
Texas A&M University
Executive Certificate - Global Business
Thunderbird School of Global Management
Executive & Professional Education - Sales System & Coaching Fundamentals
Huthwaite SPIN Selling
Executive & Professional Education - Effective Negotiation
Karrass