Scottie Lynch
Washington,DC
Summary
Scottie is a professional marketing expert with 5+ years of experience, leading award-winning marketing programs for top advertisers. With end-to-end marketing experience from conception, marketing operations, production to campaign management, Scottie will bring value to any company, brand, and any external or internal partner.
Overview
5
5
years of professional experience
Work History
Senior Program Manager
WP Creative Group, The Washington Post
03.2024 - Current
- Spearhead & lead 39 cross-functional marketing campaigns per year for diversified media activations such as mobile, video, rich-media articles, display, photography, and podcasts - exceeding benchmarks by 10%+.
- Lead partnership strategy and serve as main point of contact for global advertisers (YTD Portfolio: $7M+), increasing of renewed media revenue by at least 20% YoY.
- Manage multilingual programming across 5 languages /demographics, leading to studio's most expansive global campaign to date.
- Enhanced team collaboration by implementing agile methodologies for better project execution and adaptability.
Client Solutions Program Manager
WP Creative Group, The Washington Post
11.2020 - 02.2024
- Oversee cross-functional planning, workflows, QA, and budgets for internal design, editorial, visual production, social, and external vendors, contributing to studio's 104% revenue goal achievement
- Liaise with senior leadership and external stakeholders for media production, distribution, optimization, and performance reporting while ensuring all deliverables uphold brand integrity/ alignment with brand KPIs
- Managed cross-functional teams for successful project completion within deadlines and budgets.
Client Success Manager
Qnary LLC
04.2019 - 08.2020
- Served as product expert, matching client needs with tailored product offerings to maximize client experience, growth/renewal strategy, and ROI - exceeding upsell quota by 20%
- Created, executed and scaled digital marketing campaigns, increasing channel engagement for each by 30%+.
- Oversaw creation/deployment of 280+ digital assets across social distribution channels (Facebook, Twitter/X, LinkedIn, Instagram) weekly
- Built and led client satisfaction efforts for portfolio of 35 C-Suite Enterprise clients – maintaining 90%+ retention rate.
- Managed campaign success and reporting by tracking metrics, analyzing datasets, and presenting performance analysis and QBRs.
Education
Liberal Arts, Cum Laude -
Virginia Tech
Blacksburg, VA05.2018
Skills
- Marketing Operations
- Program Management
- Integrated Marketing
- Relationship Management
- Change Management
- Implementation planning
- Risk management
- Martech Solutions
- Scaling Cross-Functional Programs
Awards
Digiday's 2022 Best Brand Partnership – B2B
The Webby Awards 2023 Brand Honoree
OMMA Award 2023
2023 Washington Post - CS Outstanding Contributor
Timeline
Senior Program Manager
WP Creative Group, The Washington Post
03.2024 - Current
Client Solutions Program Manager
WP Creative Group, The Washington Post
11.2020 - 02.2024
Client Success Manager
Qnary LLC
04.2019 - 08.2020
Liberal Arts, Cum Laude -
Virginia Tech
Similar Profiles
Sarah AdamsSarah Adams
CNA at Port Washington Post AcuteCNA at Port Washington Post Acute
Carlos PatinoCarlos Patino
Financial Analyst at The Washington PostFinancial Analyst at The Washington Post
Saif KhanSaif Khan
Software QA Engineer at The Washington PostSoftware QA Engineer at The Washington Post
Becca WarrenBecca Warren
Sales Associate at Betty Ford Alpine Gardens, Vail, COSales Associate at Betty Ford Alpine Gardens, Vail, CO
Harriett OppenheimHarriett Oppenheim
Attorney-Advisor at Federal Aviation AdministrationAttorney-Advisor at Federal Aviation Administration