Scott Eisland
New York,NY
Summary
Goal-driven programmatic sales professional with 6-year career history in sales and proven track record of strategic business growth. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement.
Overview
6
6
years of professional experience
Work History
Programmatic Sales Manager
Wunderkind
New York, NY
06.2023 - Current
- Developed and implemented sales strategies to increase market share (125% to goal in 2H 2023)
- Established relationships with key clients, while maintaining existing customer base.
- Monitored industry trends and competitor activities to stay ahead of the competition.
Programmatic Account Manager
Wunderkind
New York, NY
02.2022 - 05.2023
- Aligns with Sales Managers to own the pre and post-sale relationship and ultimate success of a dedicated segment of Wunderkind's demand-side agency partners ($3M+ in quarterly revenue)
- Uses campaign success and relationship management skills to develop Wunderkind's agency and brand partnerships
- Offers clients insight on how to launch and improve campaigns across Wunderkind inventory while providing ongoing management to clients as new features and inventory are added to offering
- Leads campaign kick-off, setup and troubleshooting calls while providing optimization recommendations and streamlining communications on campaign updates
- Collaborates with Marketing and Design team for solutions aligned with client's objectives and goals.
Programmatic Solutions Analyst
Discovery, INC
07.2021 - 02.2022
- Led strategic planning initiative meetings in a client facing role including deck writing/presenting & budget allocation
- Worked closely with Ad Sales, Inventory/Planning, Ad Technology/Operations, and other external stakeholders to maximize opportunities and exceed programmatic annual budget of over $200M
- Developed long-term relationships and acts as a liaison between 5 SSP's, 600+ advertisers and internal sales team to ensure quality, accuracy and timeliness of plan development and execution
- Executed and analyzed revenue/capacity reports to monitor advertiser/client spend & portfolio inventory, prospect new business
- Responsible for the planning, execution and tracking of over 1,000 programmatic deals.
Sales Planner
NBCUniversal
12.2020 - 06.2021
- Primarily responsible for the development of strategic sales proposals that meet both the advertiser and networks' needs
- Liaised with National Sales, Strategic Planning, Finance, Commercial Ops and Marketing to ensure sold schedules ran
- Assisted Account Executive in selling available 500+ weekly units of inventory on Bravo, NBCSN, and Golf Channel
- Actively prospected for clients and sold weekly opportunistic avails in high profile programming
- Built and executed media plans based on inventory availability
- Prepared and revised Upfront and Scatter sales plans that maximized the use of inventory while fulfilling client needs
- Solely responsible for the sale of Bravo Paid Programming - $200,000 weekly budget exceeded each week.
Account Service Representative
NBC Universal
03.2019 - 11.2020
- Assisted in the sale of inventory by providing support to the Account Executive, Sales Planner and over 75 agency partners
- Solely responsible for the accurate execution of all orders and revisions for assigned networks
- Built strong relationships and communicated with clients to track campaign performance
- Actively helped review allocations and unit placement with the goal of maximizing revenue for all networks
- Created and managed detailed tracking document to record all working business and lost revenue by network
- Worked directly with pricing and planning to manage inventory and set rates for individual day-parts.
Substitute Teacher, Varsity Boys Soccer Team Assistant Coach
Irvington Union Free School District
09.2018 - 03.2019
Education
Bachelor of Science - Finance
Robert H. Smith School of Business, University of Maryland, College Park
05.2018
Skills
- Computer: Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Salesforce
- Analytical with strong verbal and written communication skills
- Sales Tracking
- Sales Reporting
- National account management
- Performance Management
- Strategic account development
- KPI analysis
- Relationship Building
- Sales process
Leadership Roles
- Three sport high school varsity captain - soccer, basketball and tennis
- Alpha Epsilon Pi Executive Board
Affiliations
- Intramural Soccer, Basketball, Volleyball
Timeline
Programmatic Sales Manager
Wunderkind
06.2023 - Current
Programmatic Account Manager
Wunderkind
02.2022 - 05.2023
Programmatic Solutions Analyst
Discovery, INC
07.2021 - 02.2022
Sales Planner
NBCUniversal
12.2020 - 06.2021
Account Service Representative
NBC Universal
03.2019 - 11.2020
Substitute Teacher, Varsity Boys Soccer Team Assistant Coach
Irvington Union Free School District
09.2018 - 03.2019
Bachelor of Science - Finance
Robert H. Smith School of Business, University of Maryland, College Park
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