Scott M. Busby
Orange County,CA
Summary
Results-driven sales executive and creative entrepreneur with a consistent record of exceeding quota and driving growth across enterprise, e-commerce, and content-driven industries. Expert in building trust-based partnerships, closing high-value deals, and delivering measurable ROI.
Extensive experience across the e-commerce content ecosystem—from structured data and syndication to studio production (360°/still), DAM workflows, and immersive product experiences (3D/AR). Skilled at leading strategic partnerships while optimizing operations that improve conversion and speed-to-site.
Proficient in AI-driven sales and workflow automation (ChatGPT, Gemini, Jasper, Midjourney, etc.), blending creativity, strategy, and technology to deliver results and long-term client success. Fluent in English, Spanish, and Portuguese.
Overview
18
18
years of professional experience
Work History
Founder & Managing Director
BaxterDog Media LLC
06.2023 - Current
- Built a brand from concept to execution, overseeing every stage from ideation, product development, and design to publishing, marketing, and sales growth.
- Created and launched a complete e-commerce ecosystem, including the Shopify store, Amazon listings, website, and digital assets—managing all content, SEO, and fulfillment operations.
- Developed all creative content—books, visuals, and campaigns—while managing social media, email marketing, and brand storytelling to drive audience growth and engagement.
- Grew direct-to-consumer sales consistently through targeted campaigns, strategic partnerships, and data-driven content strategies.
- Leverage AI and automation tools to streamline content creation, marketing workflows, and customer communication.
- Gained firsthand experience with the full brand lifecycle, understanding the challenges of content management, marketing, and scaling from startup to sustainable growth.
Senior Account Manager, Photography Studio Sales Lead
1WorldSync (formerly Snap36)
07.2021 - 10.2022
- Led enterprise sales for a large-scale e-commerce studio specializing in 360 spin and product imagery.
- Managed full-cycle sales: prospecting, scoping, SOW, and delivery, collaborating with creative and technical teams.
- Achieved 150% of sales quota, driving record revenue growth for the photography studio division.
- Closed seven-figure enterprise contracts with global brands such as 3M, driving revenue growth and long-term partnerships.
Senior Account Manager, Global Retail & Channel Partnerships
1WorldSync
12.2020 - 07.2021
- Attained 100% of annual sales quota within six months, setting a new performance benchmark for the team.
- Served as a key partner post-acquisition of CNET Content Solutions, leading the client and retailer transition.
- Oversaw international retail partnerships across Latin America, Australia, New Zealand, and North America.
- Ensured continuity, data accuracy, and adoption of e-commerce content solutions at scale.
Account Manager, E-Commerce Content Solutions
CNET Content Solutions (Division of CBS Interactive)
04.2017 - 12.2020
- Managed strategic retail and brand partnerships for major clients distributing content to Walmart, Target, Costco, Best Buy, and London Drugs.
- Consistently achieved over 100% of annual sales quota, driving record revenue growth and expanding key enterprise accounts.
- Grew Latin American retail network from 10 to over 150 partners within 12 months, significantly increasing market reach and data syndication coverage.
- Onboarded and activated 250 new brands in under one year to the content distribution program, enabling seamless syndication to major retailers and improving time-to-site for product listings.
Sales Director
Tredent Data Systems, Inc.
07.2014 - 04.2017
- Led business development and account strategy for an established IT infrastructure and communications provider.
- Successfully converted competitor customers—adding 50+ new accounts—by aligning Tredent’s Cisco, WAN, and security solutions to client needs and accelerating time-to-value.
Channel Sales Manager / Director of Channel Sales
House of Lync
05.2013 - 07.2014
- Directed channel sales for House of Lync, closing the company’s largest integration deal and driving significant partner growth.
Territory Sales Manager
ProtectNet Partners
05.2012 - 04.2013
- Achieved 100%+ of annual quota through strategic sales of web filtering and cybersecurity solutions to SLED accounts.
Regional Sales Manager, West Coast & Latin America
Cymphonix, Inc.
10.2007 - 04.2012
- Transformed the lowest-performing territory into the top-performing region within six months while expanding sales across the Western U.S. and Latin America.
Education
Bachelor of Arts - Global Studies
UC Santa Barbara
Goleta, CA06-2004
Skills
- Enterprise Sales, Negotiation & Deal Closing
- Quota Attainment & Revenue Growth
- Strategic Partnerships & Account Expansion
- E-Commerce Content Strategy & Optimization
- Studio & On-Site Content Production (360°/Still)
- Digital Asset Management (DAM) & Workflow Systems
- AI-Driven Productivity, Sales Automation & Communication
- 3D & AR Product Visualization
- Go-to-Market Strategy & Execution
- Business Development & Customer Acquisition
- Relationship Building & Trust-Based Selling
- Leadership, Collaboration & Strategic Thinking
Additional Information
English (native)
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Full Professional
Timeline
Founder & Managing Director
BaxterDog Media LLC
06.2023 - Current
Senior Account Manager, Photography Studio Sales Lead
1WorldSync (formerly Snap36)
07.2021 - 10.2022
Senior Account Manager, Global Retail & Channel Partnerships
1WorldSync
12.2020 - 07.2021
Account Manager, E-Commerce Content Solutions
CNET Content Solutions (Division of CBS Interactive)
04.2017 - 12.2020
Sales Director
Tredent Data Systems, Inc.
07.2014 - 04.2017
Channel Sales Manager / Director of Channel Sales
House of Lync
05.2013 - 07.2014
Territory Sales Manager
ProtectNet Partners
05.2012 - 04.2013
Regional Sales Manager, West Coast & Latin America
Cymphonix, Inc.
10.2007 - 04.2012
Bachelor of Arts - Global Studies
UC Santa Barbara
Additional Information
Technology, Tools & AI Expertise
CRM & Sales Platforms:
Salesforce • HubSpot • Microsoft Dynamics • Zoho CRM • Oracle NetSuite • Streak • ClickUp
E-Commerce & Marketing Systems:
Shopify • Amazon Seller Central • Klaviyo • ActiveCampaign • Digital Asset Management (DAM) Systems • Google Analytics
Creative, Technical & Productivity Tools:
Adobe Creative Cloud • Canva • Capture One • CapCut • Microsoft Office Suite • Google Workspace • Excel & Advanced Spreadsheets • HTML • JavaScript • Python
Communication, Collaboration & Presentation:
Slack • Microsoft Teams • Zoom • GoToMeeting • GoToWebinar • PowerPoint • Google Slides — strong storytelling and presentation skills for sales, training, and executive communication
Project & Workflow Management:
Monday.com • Asana • Trello • Airtable • Notion
AI & Automation:
ChatGPT • Sora • Suno • Midjourney • Workflow Automation Platforms — leveraging AI to enhance communication, streamline content creation, and drive sales productivity
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