Scott Morrow

• Create, update, and maintain website product detail and branding pages, ensuring content is accurate, visually appealing, and consistent with brand guidelines.
• Collaborate with internal teams to gather requirements and implement web enhancements that support business goals and customer engagement.
• Monitor website performance and user analytics to identify areas for improvement and optimize user experience.
• Updated branding pages to reflect the latest products, promotions, and company messaging, collaborating with marketing.
• Manage updates and troubleshoot web issues to maintain seamless functionality across all digital platforms.
• Developed and implemented user-friendly navigation systems for improved site usability.

(Acquired by World Electric Supply)

• Maintained all responsibilities the same as Frontier Lighting, Inc.
• Managed website content updates and ensured accuracy for user engagement.
• Implemented SEO best practices to enhance site visibility and traffic.
• Coordinated with marketing team to align online presence with promotional campaigns.

(Acquired by Electric Supply of Tampa)

• Responsible for all functions of the Website Branch and the original design of FrontierLighting.com website.
• Responsible for website sales and the yearly increases of these sales.
• Updated SEO Data for all website needs.
• Created and advanced the Shipping and Receiving Department for the Website Branch.