Scott Willoughby
Communications Specialist
Eagle,United States
Summary
Professional Summary
Accomplished communications, public relations, and marketing professional with expertise in
municipal affairs, media relations, campaign development, project management and strategic messaging
that drives public engagement. Enterprising, innovative and accurate content creator for print,
digital and social media platforms including editorial and visual storytelling with proven ability
to educate, inspire and engage a wide range of audiences. Demonstrated talent for public speaking
and speaking on public record, publishing on deadline, problem solving and impactful outreach
through multiple media channels.
Overview
20
20
years of professional experience
Work History
Communications Specialist
ONSIGHT PUBLIC AFFAIRS
07.2022 - Current
ONSIGHT PUBLIC AFFAIRS - Denver/Eagle, CO
Communications specialist responsible for developing and implementing effective communications and
marketing strategies focused on government affairs, public policy and advocacy messaging.
* Responsible for earned media facilitation, media relations, content creation, multi-channel
social media account management, blog posts, press releases, written reports, press conferences
and other communications planning and execution.
* Wrote, published, and distributed 2022 Colorado Latino Policy Report for advocacy group Voces
Unidas de las Montañas that highlights social justice and equity issues within the Latino
community as means to drive public engagement and pass legislation in the Colorado General
Assembly.
* Monthly columns featured in multiple regional media outlets.
Colorado Coordinator
TROUT UNLIMITED
05.2018 - 05.2022
TROUT UNLIMITED - Eagle, CO
Successfully designed and implemented campaigns engaging anglers and the outdoor recreation
community as advocates in public land decision-making processes that advance TU's mission to
conserve, protect and restore aquatic habitat at the local, state and federal levels. Managing
multiple campaigns statewide, I developed innovative conservation strategies, led organizing efforts
and drove strategic messaging in collaboration with community leaders, regional media outlets,
business partners, state and federal agencies, tribes and other stakeholders. The position demanded
strong oral and written communications skills, creative thinking, cooperative spirit and
organizational dexterity. Additional duties:
* Website design and maintenance.
* Drafting/distributing press releases, op-eds, LTEs, blogs and social posts.
* Orchestrating editorial board meetings.
* Earned media placements.
* Representing TU as a regional spokesperson.
Media Consultant
VAIL VALLEY FOUNDATION, GO PRO MOUNTAIN GAMES
03.2016 - 06.2021
VAIL VALLEY FOUNDATION, GO PRO MOUNTAIN GAMES - Vail, CO
Fly-fishing and whitewater sports consultant and media liaison responsible for in-house event
coverage and coordination of sponsors, media, athletes and influencers to produce and promote
content for annual nationally televised celebration of mountain sports and lifestyle.
* Built, established and maintained relationships with sources.
* Applied current editing and photography tools to tell great stories.
* Managed competing deadlines with efficiency.
Communications and Marketing Director
SCOTT WILLOUGHBY INK, CREDENTIALED COMMUNICATIONS
08.2015 - 12.2018
SCOTT WILLOUGHBY INK, CREDENTIALED COMMUNICATIONS - Eagle, CO
Built an independent enterprise employing a broad network of media sources and expertise to organize
strategic partnerships, execute communications plans, and create dynamic marketing content for
multiple conservation and outdoor recreation campaigns.
* Devised content strategy to effectively engage target audiences.
* Clients included Town of Eagle, Trout Unlimited, American Rivers, The Wilderness Society,
Backbone Media, Outdoor Industry Association, and others.
* Projects ranged from digital infographics and comprehensive public lands reports to video
scripts and production, earned media, detailed National Monument designation proposals, and
collaborative outdoor industry and conservation partner marketing for public lands and waters
campaigns.
* Complementary freelance journalism and advocacy writing for several regional and national media
outlets.
Outdoors Editor
THE DENVER POST
01.2004 - 12.2015
THE DENVER POST - Eagle, CO
Conceived, launched and produced twice-weekly print and digital feature publication dedicated to
outdoor recreation and lifestyle as an award-winning columnist, lead writer, two-time Olympics
reporter, blogger, photographer and videographer independently managing the Mountain Sports Bureau
of Colorado's largest newspaper.
* Advanced to Outdoors Editor position, recruiting and directing freelance contributors,
planning, writing and editing feature content and opinion pieces on outdoor recreation,
conservation, politics, wildlife and resource management policy throughout the West.
* Led and managed multiple projects from conceptual stage through to launch.
* Worked with graphic artists, post-production team members and other specialists to produce
captivating and successful content.
* Posted and promoted articles on social media platforms to engage target audience using SEO
techniques to optimize content for search engine rankings.
* Freelance writing and photography published in Outside, National Geographic Adventure, Men's
Journal, Newsweek, The Washington Post, Colorado Outdoors, SKI, Skiing, and many other media
outlets.
Education
B.A., English Literature - undefined
Bucknell University
Post-graduate Studies in Journalism and Editing - undefined
George Washington and George Mason Universities
Skills
- public speaking
- Enterprising
- problem solving
- Administration
- Content Development
- campaign
- marketing
- Marketing Communications
- project management
- public relations
- publishing
- visual storytelling
Custom
Extra Curricular: Recognition
* Keynote speaker, 2016 Outdoor Writers Association of America Conference "Excellence in Craft"
awards dinner, Billings, MT.
* Backcountry Hunters and Anglers 2014 Ted Trueblood Award for excellence in conservation journalism
nationwide.
* Colorado Trout Unlimited 2013 Communicator of the Year Award.
* Colorado Ski Country USA 2003 Lowell Thomas Award for outstanding contribution to the ski industry
through print journalism.
* Multiple Colorado Press Association and Society of Professional Journalist awards for column and
feature writing.
* Fly-fishing catch-and-release World Record holder and member of the Fresh Water Fishing Hall of
Fame; Colorado Master Angler; Class IV river guide and certified trip leader; NCAA Division I
lacrosse team captain.
Languages
- English
Timeline
Communications Specialist
ONSIGHT PUBLIC AFFAIRS
07.2022 - Current
Colorado Coordinator
TROUT UNLIMITED
05.2018 - 05.2022
Media Consultant
VAIL VALLEY FOUNDATION, GO PRO MOUNTAIN GAMES
03.2016 - 06.2021
Communications and Marketing Director
SCOTT WILLOUGHBY INK, CREDENTIALED COMMUNICATIONS
08.2015 - 12.2018
Outdoors Editor
THE DENVER POST
01.2004 - 12.2015
B.A., English Literature - undefined
Bucknell University
Post-graduate Studies in Journalism and Editing - undefined
George Washington and George Mason Universities
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