Scott Sklar
Digital Co-founder, Digiday Award Winner, Trained Sales Leader and Good Person
Orlando/New York,FL/NY
Summary
SaaS and Advertising sales leader, with a history of introducing first to market products to the digital space. Well connected across the country with deep experience across digital marketing disciplines, developing and managing sales teams, programmatic sales, mobile advertising technology, digital media and eCommerce strategy.
Overview
22
22
years of professional experience
3
3
Certifications
Work History
VP Enterprise Sales & Programmatic Practice Lead
Katalys, Inc. (Acquired 1o)
08.2022 - 11.2023
- Negotiated over 60 new client contracts, enabling Katalys to launch the first-to-market technology that allows brands to transact within ad units
- Led the sales process for all Katalys shop clients, collaborating with C-levels and owners to integrate new marketing technologies and strategies into their marketing mix, thereby driving business growth
- Scripted the "merged company" combined sales pitch and developed all client-facing marketing materials and reporting
- Lead publisher and digital organization sales conversation focusing on monetization growth opportunities including Forbes, Healthline, USWeekly, McClatchy Media, Hearst, Teads, Kargo, as well as SSP
- Managed Account management team and Sales consulting relationships
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes
- Directed internal marketing strategies to generate business leads and grow market awareness within the publisher and e-commerce companies
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Formulated and executed strategic initiatives to improve product offerings.
Chief Revenue Office, Co-Founder
1o, Inc. (Merged With Katalys)
12.2019 - 08.2022
- Productized a SaaS technology that allows brands to sell products anywhere on the internet utilizing their owned payment gateway and fulfillment technology
- Developed the go-to-market strategy for a new technology by positioning the product to the needs of the marketplace, brands and consumers
- Implemeted Hubspot and client management tools and processes
- Developed sales marketing pitch, client-facing collateral, marketing material and website
- Co-lead the team in product roadmap and product creation strategy
- Sold 6 pilot campaigns within a mere 3 weeks of its release, including top 10 eCommerce sales globally
- Built partnerships with several well-known publishers to accept and utilize the 1o technology onsite
- Created all sales processes and operations
- Lead all capital raise conversations and secured seed round funding into the high six figures
Advisor
Spaceback
01.2019 - 01.2022
- Mentor and train leadership on product sales strategy
- Coach leadership on sales management and structure
- Introduce high level agency and brand contacts to leadership team
Managing Director, Midwest
Ogury
04.2019 - 12.2019
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Hired and trained the Midwest sales team of 5 and lead the sales and support team
- Created over $4 million dollars in new revenue within the first 6 months, including reactivating agencies that had been blacklisted due to previous team's action/inaction
- Produced and secured strategic partnerships with agencies creating preferred partnerships within those holding groups
Head of Sales, East/Midwest
Unity Technology
12.2017 - 02.2019
- Led the New York/Midwest sales team (4 Directors); introduced Unity’s augmented reality and programmatic video advertising products into the digital ecosystem
- Built team territory revenue from $0 to over $5 million in revenue in less than 6 months
- Originated large partnership agreements at brand, agency and holding group levels (MSA)
- Presented key brand and agency buyers first to market advertising opportunities
- Key contributor creating the "go to market" strategic story aligning with digital Brand and Agency buyers
- Worked with marketing team to create tentpole activations at events including CES, SXSW, Cannes, Fast company & local marketing clubs
Vice President, Sales
Apester
03.2016 - 06.2017
- Launched US Sales office; set up sales process, hired, trained and managed the US sales organization
- Assisted product teams in creating an effective advertising platform with multiple revenue channels
- Created all US sales collateral
- Created additional revenue streams within existing products to increase top line sales
Senior Brand Partner
Foursquare Labs
07.2014 - 03.2016
- Increased book of business 300% from $300K in 2014 to over $1.2MM in 2015
- Conceptualized and developed Foursquare display product using the Foursquare API to power Rich Media units on mobile and display
- Assisted in the creation of the DSP product focusing on Foursquare data layered on programmatic buys
- Created, sold through and managed two of the three largest deals in Foursquare history
Director of Sales
Hipcricket
12.2012 - 07.2014
- Managed a team of 3 sellers
- Assisted the New York sales team in understanding the mobile ecosystem and stood as an educational resource of mobile knowledge across the region
- Lead the direct response team nationally, vetted all DR opportunities to determine business potential
- Created new and updated collateral for sellers to use during sales processes, including; pitch decks, case studies, products and media kits
Sr. Sales Director
Appssavvy
06.2012 - 12.2012
- Introduced and promoted new ad platform to agency and client direct relationships
- Originated and signed business within the first month of start date
- Created new business models to open platform to CPC and CPA based advertisers
Regional Sales Manager, Midwest
CBS Interactive
03.2011 - 04.2012
- Exceeded quarterly sales goals by as much as 190%+; Exceeded yearly goal by 142%
- Introduced and sold the largest non-endemic campaign ever received by Gamespot
- Managed a support staff of 2 located in Chicago and San Francisco
- Increased overall region expectations by 92% year over year; company average increase 8%
Associate Director, Head of Mobile Strategy
ChaCha Inc.
03.2009 - 02.2011
- Assisted the national sales team with penetration of mobile agencies and traditional agency mobile teams to forge better relationships and increase mobile revenue
- Identified industry, market and competitive trends that drove better strategy and execution for the ChaCha brand
- Evaluated complimentary mobile services, tools and solutions and work with business development to explore potential partnerships
- Worked closely and collaboratively with other senior managers to develop products and presentations that help the nationals sales team achieve and beat monthly, quarterly and yearly budgets
- Managed and trained members of the national sales team to make them fluent in the world of mobile
SendTraffic a Division of Atrinsic Marketing
Senior Account Executive
03.2007 - 02.2009
- Acquired new and retained existing clients within the search marketing space with an emphasis on mid-cap brands & organizations
- Met or exceeded goals every month since original hire: increased profits by 25% per quarter in 2007
- Developed strategies with clients and assisted design teams to create new landing page designs and ad units to work within SEM, SEO, display, email marketing and affiliate campaigns
Branch Manager
Ameriquest Mortgage Company
05.2002 - 03.2007
- Managed a team of 15 account executives and 4 processors
- Controlled and audited over $11 million in loans per month exceeded monthly goals by 30%
- Underwrote all loans that originated in the branch
- Account Executive, May 2002-May 2003
- Sold consumer loans by phone contact and face to face transactions
Education
Bachelor of Science - Marketing
Florida International University
Miami, FLSkills
Sales Leadership
Certification
Recipient of the Digiday Mobile “Best DR Campaign” – Tampax/ChaCha
Timeline
VP Enterprise Sales & Programmatic Practice Lead
Katalys, Inc. (Acquired 1o)
08.2022 - 11.2023
Chief Revenue Office, Co-Founder
1o, Inc. (Merged With Katalys)
12.2019 - 08.2022
Managing Director, Midwest
Ogury
04.2019 - 12.2019
Advisor
Spaceback
01.2019 - 01.2022
Head of Sales, East/Midwest
Unity Technology
12.2017 - 02.2019
Vice President, Sales
Apester
03.2016 - 06.2017
Senior Brand Partner
Foursquare Labs
07.2014 - 03.2016
Director of Sales
Hipcricket
12.2012 - 07.2014
Sr. Sales Director
Appssavvy
06.2012 - 12.2012
Published in Adage “How Romantic! A Proposal via Ad Banner”
01-2012
Published in Adage; “OMD is Ad Age’s Agency of the Year”
01-2012
Regional Sales Manager, Midwest
CBS Interactive
03.2011 - 04.2012
Recipient of the Digiday Mobile “Best DR Campaign” – Tampax/ChaCha
01-2010
Associate Director, Head of Mobile Strategy
ChaCha Inc.
03.2009 - 02.2011
SendTraffic a Division of Atrinsic Marketing
Senior Account Executive
03.2007 - 02.2009
Branch Manager
Ameriquest Mortgage Company
05.2002 - 03.2007
Bachelor of Science - Marketing
Florida International University
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