Scott W. Mince
Caledonia,MI
Summary
Sales, strategy and project management professional with experience at Fortune 500 companies in consumer product goods. A collaborator, motivator, mentor and leader consistently able to identify, prioritize and execute key opportunities by developing strategies and implementing tactics to achieve sales and financial goals. A motivated self-starter consistently recognized by management and peers for superior results in business analysis, process implementation and customer centric focus. An expert in customer relations, sales and new business development across multiple channels.
Overview
32
32
years of professional experience
Work History
Senior Manager Cross Category Sales and Operations
Kellogg's
11.2022 - 08.2023
- End Process/Cross Category, Managed 250+ packaging work projects by implementing an end-to-end stage gate process that includes governance, training, auditing and standardization across multiple categories
- Optimized and reduced projects by 9% year over year to maximize resources and minimize remarketing and inventory write off to less than 1% of sales
- Conducted quarterly post audit analysis and launched an innovative post audit tool with live data used throughout the projects resulting in $300K savings in the first quarter of 2023
- Presented, led and developed multiple training decks and videos to improve efficiency and effectiveness of projects.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Senior Manager of Commercial Strategy
Kellogg's
11.2019 - 11.2022
- Managed 250+ packaging work projects by implementing an end-to-end stage gate process that includes governance, training, auditing and standardization across multiple categories
- Optimized and reduced projects by 9% year over year to maximize resources and minimize remarketing and inventory write off to less than 1% of sales
- Conducted quarterly post audit analysis and launched an innovative post audit tool with live data used throughout the projects resulting in $300K savings in the first quarter of 2023
- Presented, led and developed multiple training decks and videos to improve efficiency and effectiveness of projects.
Senior Manager of Customer Strategy
Kellogg's
12.2018 - 11.2019
- Developed club specific programs, innovation and strategies driving $1.2B in sales and $60MM in growth across Costco, Sam’s and BJ’s
- People management with direct reports responsible for 60 projects in drug, dollar and discount
- Led innovation initiatives, new distribution expansions, price pack architecture and customization to enable club channel growth - 43 club innovation items totaling $56MM in sales
- Monitored and managed risks, opportunities, trade, inventory write-off and sales budgets.
Senior Manager of Customer Marketing
Kellogg's
05.2010 - 12.2018
- Developed and executed national customer marketing events for sales that incorporated objectives, strategies, insights, Nielsen data, offers, point of sale and key brands
- People management with 2 direct reports leading adult brands, analysis and reporting
- Innovation lead on cereal bags, launch video and activation driving over $40MM in sales.
Associate Director of Thought Leadership
Kellogg's
02.2009 - 05.2010
- Created and deployed thought leadership and insights focused on the economy and breakfast
- Developed commercialized strategy decks on how to adjust the Kellogg value equation
- Delivered category management insights to customer and brand marketing, innovation, market research and sales to enhance Kellogg’s marketing, innovation and sales strategies
- Received the K Masters Award for outstanding leadership in category management and 2009 Progressive Grocer Awards
- Assisted senior leadership in managing all aspects of operations.
Senior Manager of Category Strategy
Kellogg's
11.2006 - 02.2009
- Managed Kellogg’s category management projects focused on best practices around the consumer and customer to develop a commercialized go-to-market strategy for $2B in annual sales.
- Extensive data analysis and commercialization to guide market research and sales objectives.
- Nominated to snacks innovation team (KSI) in 2007, a first for category management.
- Awarded 2007 & 2008 Progressive Grocer Category Captain Award for cookies and crackers.
Senior Key Account Manager
Dannon
12.2002 - 10.2006
- Direct responsibility for Target, Meijer and Spartan, totaling $54MM in sales, +12% YOY
- People management with 7 reports - 2 account managers and 5 reports with Crossmark
- Awarded category captain for yogurt at Meijer and Spartan and the 2005 STAR Award (1 of 7 in the entire company) for outstanding performance/leadership
- Negotiated 100% new item fund reinvestment at Meijer totaling $900K in incremental dollars and placed 80 coolers in Meijer and 54 coolers in Spartan to drive sales and reduce out of stock resulting in a $10MM gain.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
Senior Customer Business Manager
Campbell Soup Company
07.1999 - 12.2002
- Managed a top 25 customer, Spartan Stores, with over $30MM and 250 grocery items
- Responsibilities included forecasting, spending, category management, business reviews, shelf management and promotions
- Advised and provided promotional support to a 7-person team of retail representatives calling on 230 Spartan Stores.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Territory Manager
Boston Scientific
11.1997 - 06.1999
- Managed a $1.3 Million territory in Western Michigan and placed in the top 20 of 110 for territory sales in the first year
- Secured purchasing agreements with 80% required device usage at 7 major Western Michigan hospitals.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
District Manager AA
Hormel Foods Corporation, Grocery Products
06.1997 - 11.1997
- Managed one of Hormel’s largest districts, generating $20MM annually in Indiana, Illinois, and Wisconsin with 7 direct reports and 14% growth vs
- 8% total US.
Key Account Executive / Territory Manager
Hormel
01.1992 - 01.1997
Education
Bachelor of Business Administration -
Western Michigan University
Kalamazoo, MichiganSkills
- Strategic Selling
- Thought Leadership
- Project Management
- Creativity and Open-minded
- Brand Management
- Verbal and Written Communication
- People Management
Timeline
Senior Manager Cross Category Sales and Operations
Kellogg's
11.2022 - 08.2023
Senior Manager of Commercial Strategy
Kellogg's
11.2019 - 11.2022
Senior Manager of Customer Strategy
Kellogg's
12.2018 - 11.2019
Senior Manager of Customer Marketing
Kellogg's
05.2010 - 12.2018
Associate Director of Thought Leadership
Kellogg's
02.2009 - 05.2010
Senior Manager of Category Strategy
Kellogg's
11.2006 - 02.2009
Senior Key Account Manager
Dannon
12.2002 - 10.2006
Senior Customer Business Manager
Campbell Soup Company
07.1999 - 12.2002
Territory Manager
Boston Scientific
11.1997 - 06.1999
District Manager AA
Hormel Foods Corporation, Grocery Products
06.1997 - 11.1997
Key Account Executive / Territory Manager
Hormel
01.1992 - 01.1997
Bachelor of Business Administration -
Western Michigan University
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