Scout Albertson
Buffalo,NY
Summary
A highly motivated and detail-oriented Marketing professional with over 9 years of experience specializing in hospitality and National Park marketing. Experienced and results-driven leader with a proven track record of success in developing and executing strategic marketing campaigns through strong leadership skills and teamwork to drive business growth. Organized and dependable with success at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
3
3
years of professional experience
Work History
Field Marketing Manager
Delaware North
01.2023 - Current
- Contribute to the formulation of comprehensive departmental plans that integrate business, production, and organizational priorities, aligning them cohesively with the overarching marketing strategy
- Guide the execution of marketing programs in collaboration with cross-functional stakeholders
- Lead development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
- Apply understanding of industry and company standards to assist in the growth of relevant KPIs for various stakeholders
- Oversee preparation of marketing copy, images, videos, emails, and other collateral.
- Drive the achievement of goals for our properties by overseeing the performance and outcomes of multiple support teams
- Initiate and lead discussions with partners across different locations to facilitate content development, establish affiliate partnerships, and coordinate events
- Cultivate partnerships and relationships with individuals/organizations inside or outside the company who can help us reach our goals.
Content Marketing Manager
Delaware North
08.2021 - 12.2022
- Developed daily content for various properties primary webpages, OTAs, and social media accounts.
- Managed content strategy for social media and webpages.
- Conducted regular content audits to identify gaps and redundancies of content.
- Created and managed social media campaigns to increase brand engagement.
- Increased social media exposure and engagement by 200 for various Parks properties.
- Planned, coordinated, and executed photo and video shoots with talent, photographers, and internal stakeholders.
Director of Marketing
American Technologies
09.2020 - 08.2021
- Developed digital and traditional marketing strategies across multiple platforms to build brand awareness and positioning
- Understood and developed budgets
- Researched the consumer demand for products and services by utilizing various CRM systems as well as oversee social media marketing strategy and content marketing
- Used research and competitive set analysis to develop, implement, and measure strategies.
Education
Bachelor's Degree in Business Administration -
North Carolina State University
Raleigh, NC2014
Skills
- Marketing Strategy
- Active Listening
- Leadership
- Strategic Planning
- Problem Solving
- Team Oriented
Timeline
Field Marketing Manager
Delaware North
01.2023 - Current
Content Marketing Manager
Delaware North
08.2021 - 12.2022
Director of Marketing
American Technologies
09.2020 - 08.2021
Bachelor's Degree in Business Administration -
North Carolina State University
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