Summary
Overview
Work History
Education
Skills
Skills
Certification
Timeline
Generic

Scout Albertson

Senior Marketing Manager, Delaware North
Buffalo,WY

Summary

A highly motivated and detail-oriented Marketing professional with 10 years of experience specializing in hospitality marketing. Experienced and results-driven leader with a proven track record of success in developing and executing strategic marketing campaigns through strong leadership skills and teamwork to drive business growth. Organized and dependable with success at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Marketing Manager

Delaware North
01.2024 - Current
  • Create engaging content for various social media platforms, boosting follower count and overall engagement rates.
  • Manage a team of marketing professionals, resulting in increased productivity and project success rates.
  • Implement data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
  • Streamline internal communication processes within the department, improving overall efficiency and project completion times.
  • Support public relations efforts, securing press coverage from leading industry publications and outlets.
  • Mentor direct reports on best practices for marketing strategy development and execution.
  • Leverage data insights from KPIs, previous campaigns and market research to develop targeted marketing initiatives.
  • Support and execute overall business plan for the Parks & Resorts subsidiary.
  • Develop and implement marketing strategies to use for launches, branding campaigns and promotions.
  • Manage budgets and resource utilization to maximize marketing ROI.
  • Execute comprehensive marketing plans that achieve targets for planned revenue.
  • Coordinate with design and media teams to develop high-quality creative assets.
  • Establish, initiate and optimize business development strategies based on company targets, product specifications, market data, and budget factors.

Marketing Manager

Delaware North
01.2023 - 12.2023
  • Contribute to the formulation of comprehensive departmental plans that integrate business, production, and organizational priorities, aligning them cohesively with the overarching marketing strategy
  • Guide the execution of marketing programs in collaboration with cross-functional stakeholders
  • Lead development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
  • Apply understanding of industry and company standards to assist in the growth of relevant KPIs for various stakeholders
  • Oversee preparation of marketing copy, images, videos, emails, and other collateral.
  • Drive the achievement of goals for our properties by overseeing the performance and outcomes of multiple support teams
  • Initiate and lead discussions with partners across different locations to facilitate content development, establish affiliate partnerships, and coordinate events
  • Cultivate partnerships and relationships with individuals/organizations inside or outside the company who can help us reach our goals.

Content Marketing Manager

Delaware North
08.2021 - 12.2022
  • Developed daily content for various properties primary webpages, OTAs, and social media accounts.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Collaborated with cross-functional teams to create cohesive messaging for targeted marketing efforts, improving audience reach.
  • Planned, coordinated, and executed photo and video shoots with talent, photographers, and internal stakeholders.
  • Managed content distribution to online channels and social media platforms.
  • Utilized analytics and site metrics to determine areas of improvement.

Events & Brand Manager

Delaware North
08.2019 - 04.2020
  • Led cross-functional teams in the planning of events, fostering collaboration and communication among all stakeholders.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Ensured smooth event transition with thorough pre-event walkthroughs and detailed day-of coordination efforts.
  • Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
  • Managed budgets effectively, optimizing allocation of resources to maximize event impact.
  • Established strong relationships with vendors, securing optimal pricing and service quality for events.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.

Education

Bachelor's Degree in Business Administration -

North Carolina State University

Skills

Strategic marketing planning

Attentive communication

Team leadership

Strategic development

Analytical problem solving

Collaborative team player

Budget oversight

Cross-functional collaboration

Skills

  • Public Speaking
  • Event Planning

Certification

ECornell Strategic Hospitality Marketing Certification

Timeline

ECornell Strategic Hospitality Marketing Certification

03-2025

Senior Marketing Manager

Delaware North
01.2024 - Current

Marketing Manager

Delaware North
01.2023 - 12.2023

Content Marketing Manager

Delaware North
08.2021 - 12.2022

Events & Brand Manager

Delaware North
08.2019 - 04.2020

Bachelor's Degree in Business Administration -

North Carolina State University

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Scout AlbertsonSenior Marketing Manager, Delaware North