SEAN EDINGTON

Professional Summary

Results-driven Public Relations and Event Strategist with 20+ years of experience in earned media, brand storytelling, corporate sponsorships, and event-driven PR activations. Proven ability to secure high-profile media placements, lead PR-driven fundraising campaigns, and develop audience engagement strategies that amplify brand visibility and sponsorship impact.

Specializes in:

• Media Relations & Brand Storytelling – Crafting compelling narratives that drive press engagement and digital audience reach.
• Event-Based PR & Corporate Partnerships – Leveraging PR activations at high-profile events to strengthen sponsorship alignment.
• Strategic Content Development & Audience Engagement – Developing influencer partnerships, digital marketing strategies, and media placements that enhance brand credibility.
• Crisis Communication & Reputation Management – Protecting and strengthening brand image through proactive messaging and media strategy.

✔ Led PR & media-driven fundraising campaigns, including Pedal to Empower 2024 ($1.5M raised) & Communities on the Move ($500K secured), leveraging earned media, influencer outreach, and brand storytelling.

✔ Secured high-profile media placements in BBC, Red Bull, and National Geographic, generating millions of impressions and elevating brand credibility.

✔ Managed PR activations at industry-leading events, including Crankworx Canada, 11-Gran Fondo, and global donor rides, increasing audience engagement and strengthening industry presence.

✔ Developed content gathering strategies, identifying key figures and human-interest stories, resulting in increased media coverage and engagement across digital platforms.

✔ Executed audience engagement & media outreach strategies, driving a 40% increase in social media engagement for major campaigns.

✔ Produced PR & marketing campaigns for adventure & conservation-focused productions, reaching a global audience of 10M+ viewers through storytelling-driven earned media placements.

✔ Created branded content and marketing collateral for At Your Leisure – The United States of Adventure, increasing brand positioning and visibility within the adventure tourism industry.

✔ Launched and marketed a luxury travel brand (Roam Big Sky), securing elite partnerships with Yellowstone Club & Montage Hotels, and increasing customer engagement through SEO, Google Ads (500% ROAS), and strategic PR activations.

✔ Directed PR & fundraising initiatives for conservation projects, successfully securing funding and media coverage for an at-risk elephant herd while aligning brand storytelling with global conservation efforts.