Sean Hernandez
Sales
Tampa,FL
Summary
Dynamic sales professional recognized for consistently exceeding sales targets and driving organizational growth and profitability. Expertise in leading, training, and supporting teams while designing and implementing effective sales strategies that yield significant results. Proven track record in business development demonstrates the ability to identify market opportunities and execute strategic initiatives that enhance revenue generation. Known for strong relationship-building skills, market analysis, and adaptability in fast-paced environments, fostering collaboration to achieve outstanding outcomes.
Overview
14
14
years of professional experience
Work History
Business Development Manager
MD Management
09.2025 - Current
- Developed strategic partnerships to enhance market reach and drive revenue growth.
- Analyzed market trends to identify opportunities for business expansion and competitive positioning.
- Led cross-functional teams in executing business development initiatives and client engagement strategies.
- Implemented CRM systems to streamline lead management and improve customer relationships.
- Mentored junior team members, fostering skills in negotiation and relationship management.
- Established metrics for measuring success of business development efforts, driving accountability across teams.
- Conducted regular performance assessments to evaluate effectiveness of sales strategies and adjust accordingly.
- Collaborated with marketing to design campaigns that effectively promote services and attract new clients.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
Regional Sales Manager
RegenLab USA
03.2025 - 09.2025
- Led regional sales initiatives, driving revenue growth and market penetration.
- Developed strategic partnerships with key healthcare providers to enhance product reach.
- Trained and mentored sales team on best practices and product knowledge.
- Analyzed market trends to identify opportunities for expansion and competitive advantage.
- Collaborated with marketing teams to create targeted campaigns that increased brand visibility.
- Implemented CRM systems to streamline sales processes and track performance metrics.
- Conducted regular performance reviews, providing constructive feedback to improve team effectiveness.
- Executed quarterly business reviews with clients, ensuring alignment on objectives and satisfaction levels.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
Southeast Regional Sales Manager - Downsized
Turner Imaging Systems
04.2023 - 12.2024
- Managed Distributor Partners and Direct Accounts. Provided clinical and business support for SMART-C Mini C-Arm to Orthopedic, Sports, Veterinary, and Medical Imaging Accounts.
- Inherited and managed five (5) distributors, while I recruited and developed two (2) medical device companies and seven (7) independent distributors.
- Completed training and onboarding paperwork for new distributors.
- Spent time in the field working with distributors to help them close business.
- Assisted distributors with completing the necessary paperwork to ensure compliance with regulatory requirements, state and FDA
- Key Accomplishments:
- 110% to goal in 2024, resulting in $1.6M in sales.
- 180% to goal in 2023, resulting in $1.3M in sales.
- 23 Orthopedic Sales
- 5 Hospital Sales
- 2 NFL Team Sales
- 7 College Team Sales
Surgical Device Specialist - Laid Off Entire Salesforce
Innocoll Biotherapeutics
05.2021 - 01.2023
- Provided clinical and technical support to Pharmacy, OR, Materials, and PACU to impact the use of Xaracoll.
- Influenced and built broad and deep networks, understood the different needs and motivations of others, and adapted style accordingly, demonstrating a strong verbal communication style.
- Performance-driven - took accountability, set challenging goals, measured progress, and drove to exceed them; a self-starter, independent, with an optimistic outlook and a positive approach to achieving goals.
- Maintained a self-improvement orientation - possessed exceptional product knowledge, proactively implemented continuous learning, and reviewed interactions to seek improvement opportunities.
- Applied planning and critical thinking - analyzed and structured daily activities to optimize performance.
- Key Accomplishments:
- Xaracoll on formulary and being implanted at TGH (Dr. Saad)
- Xaracoll on formulary and being implanted at Florida Medical Clinic Zephyrhills (Dr. Castillenti)
- Started P&T process at Baycare
- Sold Ethicon Hernia and Fixation products at Baycare, Advent, TGH and Bravera Health
General Surgery Representative – Ethicon
IQVIA
02.2020 - 05.2021
- Developed and executed business plans and implemented growth strategies across the Linx and Wound Closure.
- Collaborated with internal stakeholders to ensure the success of the territory, division, and region.
- Provided clinical and technical support within the operating room to impact the use of products in general surgery and bariatrics.
- Key Accomplishments:
- Developed 12 new surgeons: Dr. Johnson, Dr. Patel, Dr. Huguet, Dr. St. Julien, Dr. DuCoin, Dr. Saad, Dr. Lackey, Dr. Thatimatla, Dr. Spehar, Dr. Serrano, Dr. Siegal, Dr. Steinbaum
- Attended Surgical and Wound Closure Training
Portfolio Sales Representative - Ethicon Contract Ended
Ethicon
05.2017 - 03.2019
- Developed and executed business plans and implemented growth strategies across Hernia and Wound Closure product lines
- Developed customer-based solutions to ensure both short and long-term needs were met
- Responsible for sales for the entire Hernia Portfolio (mesh, mesh devices and fixation devices), Wound Closure (topical skin adhesives) and Knotless Suture product lines
- Key Accomplishments:
- 2018: Ended ranked 10/72 in the nation
- 2018: Ended fiscal year at 104.43% to Quota ($2M Sales)
- 2018: Ethicon Division of the Year Award (105% to Quota)
- 2018: Appointed by Senior Leadership to serve on steering team to develop new process for product consignment program
- 2018: Led 10 Wound Closure in-services that resulted in $130K in new sales (210% increase)
- 2018: Sold Biologic Mesh Consignment Program to key account resulting in 192% increase in sales vs previous year
- 2018: Acquired 4 new accounts resulting in $170k in new sales (183% increase)
- 2018: Developed best in class Portfolio Sales Representative Reference Guide for use by all current and future PSRs
- 2017: Ended ranked 15/68 in the nation
- 2017: Ended fiscal year at 103.13% to Quota ($1.15M Sales)
- 2017: Appointed by Senior Leadership to serve on steering team to develop new process for product consignment program
- 2017: Converted all fixation business at key account (Advent Health) for a sales increase of 165% vs. prior year
Ethicon Field Sales Trainer
Ethicon
01.2018 - 01.2019
- Responsible for onboarding and field sales training for newly hired Portfolio Sales Representatives (PSRs) on product portfolio, competitive information and effective sales strategies
- Developed account strategies and tactical plans with newly hired PSRs
- Facilitated national “Selling Excellence” training calls for new PSRs as part of continuing education
- “Train the Trainer” activities to ensure newly appointed Field Sales Trainers are delivering best in class training to newly hired PSRs
- Simultaneously performed training responsibilities under the portfolio sales representative contract duties for Ethicon.
- Key Accomplishments:
- 2018: Successfully trained two (2) new Portfolio Sales Representatives
- 2018: Implemented Portfolio Sales Representative Reference Guide with all PSR new hires nationally
- 2018: Presented Portfolio Sales Representative Reference Guide to all Hernia Team peers
- 2018: Appointed by management to aid in continuing education for new Field Sales Trainers
Specialty Sales Representative
Sanofi
08.2013 - 02.2017
- Responsibilities included multiple product sales presentations in the Areas of: Endocrinology, Cardiovascular, Primary Care and Internal Medicine
- Responsible for Pharmaceutical Sales Territory Covering: Tampa, Orlando, Brooksville, Crystal River, Dade City, Eustis, Homosassa, Inverness, Mt. Dora, New Port Richey, Palm Harbor, Spring Hill, Tarpon Springs, Tavares, Trinity, Villages, Wesley Chapel and Zephyrhills
- Experience selling Toujeo, Lantus, Apidra, Tricor, Trilipix, Niaspan, Simcor and Andro Gel
- Key Accomplishments:
- 2016: Ranked 4/38 in Region (109.87% to Quota)
- 2015: Ranked 3/42 in Region (123.44% to Quota)
- 2014: Ranked 4/44 in Region (122.44% to Quota)
- 2013: Ranked 1/64 in Region (108.73% to Quota)
- 2013: Ranked 14/306 in Region (108.73% to Quota)
Specialty Sales Representative
AbbVie
05.2012 - 08.2013
- Responsibilities included multiple product sales presentations in the Areas of: Endocrinology, Cardiovascular, Primary Care and Internal Medicine
- Responsible for Pharmaceutical Sales Territory Covering: Tampa, Orlando, Brooksville, Crystal River, Dade City, Eustis, Homosassa, Inverness, Mt. Dora, New Port Richey, Palm Harbor, Spring Hill, Tarpon Springs, Tavares, Trinity, Villages, Wesley Chapel and Zephyrhills
- Experience selling Toujeo, Lantus, Apidra, Tricor, Trilipix, Niaspan, Simcor and Andro Gel
- Key Accomplishments:
- 2016: Ranked 4/38 in Region (109.87% to Quota)
- 2015: Ranked 3/42 in Region (123.44% to Quota)
- 2014: Ranked 4/44 in Region (122.44% to Quota)
- 2013: Ranked 1/64 in Region (108.73% to Quota)
- 2013: Ranked 14/306 in Region (108.73% to Quota)
Education
Bachelor of Science - Management Information Systems
Ambassador University
Big Sandy, TXSkills
- Effective team leadership
- Business development expertise
- Client support
- Strategic negotiation skills
- Strategic business development
- Strategic decision-making
- Effective stakeholder engagement
- Developing client partnerships
- Comprehensive strategic development
- Guiding team members
- Clear and concise communication
- Effective product demonstrations
Accomplishments
- Brought in 23 new customers in 2024, with a total value of $1.6 million.
- Brought in 14 new customers in 2023, with a total value of $1.3 million
- Exceeded quarterly objectives by as much as 25% on a regular basis.
- Increased yearly revenue by 80% in 2023.
Timeline
Business Development Manager
MD Management
09.2025 - Current
Regional Sales Manager
RegenLab USA
03.2025 - 09.2025
Southeast Regional Sales Manager - Downsized
Turner Imaging Systems
04.2023 - 12.2024
Surgical Device Specialist - Laid Off Entire Salesforce
Innocoll Biotherapeutics
05.2021 - 01.2023
General Surgery Representative – Ethicon
IQVIA
02.2020 - 05.2021
Ethicon Field Sales Trainer
Ethicon
01.2018 - 01.2019
Portfolio Sales Representative - Ethicon Contract Ended
Ethicon
05.2017 - 03.2019
Specialty Sales Representative
Sanofi
08.2013 - 02.2017
Specialty Sales Representative
AbbVie
05.2012 - 08.2013
Bachelor of Science - Management Information Systems
Ambassador University