SEAN A. HIGGINS

Developing high-quality content and strategy to help global tech companies meet goals for traffic growth, revenue, brand awareness, and market education.

• Produced 200+ blog posts, case studies, white papers, ebooks, and gated resources to educate several markets on 3D capture technologies
• Grew organic traffic by more than 40,000 visitors annually for one client in a niche industry
• Landed four terms in top 20 Google results with only four blog posts for an enterprise SaaS client
• Highlighted more than 50 innovative companies and solutions in case studies, blog posts, and white papers
• Clients include: PTC, Boston Dynamics, Contentful, Autodesk, NavVis, Bentley Systems, Leica Geosystems, US Institute of Building Documentation

Wrote all content for an innovative startup that made handheld 3D scanners.

• Worked across departments to produce landing pages, customer service resources, newsletters, press materials, thought leadership, website copy, and more
• Evaluated competitor content strategy to identify knowledge gaps in market content
• Wrote world's first beginner's guides for understanding lidar technology

Ran the leading news site and newsletter for commercial 3D capture technologies.

• Wrote and edited daily content, including 3D and AEC industry briefs, blog posts, reports, white papers, and in-depth features
• Grew weekly newsletter subscribers from 10,000 to 20,000 using data and knowledge-gap analysis
• Increased revenue by 115% by collaborating with sales to develop a sponsored-content business model
• Wrote copy for marketing and conference content teams
• Worked with industry experts in 3D and AEC to write long-form content exploring innovations and technologies

• Wrote help documentation for records-management SaaS used by more than 1,000 municipalities and school districts
• Prepared release notes and help documentation