Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
Awards
Software
Timeline
Hi, I’m

Sean Hughes

Washington,DC

Summary

Seasoned VP Sales with 15+ years of experience leading sales and customer success teams in enterprise subscriptions and licensed content space. Drive annual revenue growth from $5M to $50M within three years by expanding into new markets. Consistently exceed sales targets by 35%+ YoY, resulting in $40M+ in new revenue. Develop aggressive, industry-specific marketing strategies, resulting in 40% increase in qualified leads and 30% increase in average deal size. Proven leader overseeing high-impact GTM strategies, increasing divisional revenue by 150% in first year. Acute market analysis and industry knowledge increases new ARR by 30% and boosts existing ARR by 40%. Key member of leadership who collaborates with Engineering, Product, and Operations to develop custom solutions that optimize the subscriber experience. Mentor and develop sales reps, resulting in individual goal attainment exceeding 100% by majority of reps. Digital media expert with complete P&L ownership, exceptional industry knowledge, and broad competitive-set familiarity.

Overview

19
years of professional experience
1
Certification

Work History

NBC Universal & Boston Globe Media Partners LLC

Senior Strategy Consultant
08.2021 - Current

Job overview

Create and execute commercial strategies to accelerate 40% growth YoY. Provide industry insights and business strategies for successful launch of enterprise offering, achieving 50% of yearly revenue goal within four months of launch date. Craft and oversee go-to-market strategy, conduct pricing analysis, and implement rate strategy, leading to 30%+ gains in market share for year 1. Lead sales and operations teams in executing campaigns to identify, nurture, and acquire 150+ new international clients from seven different industry verticals.

  • Accelerate revenue growth by 50% in year 1 by implementing commercial strategies and go-to-market plans for new enterprise subscription product.
  • Evaluate clients' needs and risks to determine subscription features, industry rates, and internal procedures for servicing clients’ business requirements across 15+ industry verticals.
  • Develop and nurture strategic partnerships with three international media brands and three Fortune-100 companies, adding 35% in new business revenue to the P&L in the first and second years.
  • Manage cross functional development of social media strategies resulting in monthly pipeline growth of 50% and 40% more weekly lead submissions in years 2 and 3.

The Washington Post

Head of Enterprise Solutions
10.2018 - 04.2021

Job overview

Develop and implement a new digital B2B subscription product and licensed content offering, creating three key departments: New Client Acquisition; Client Retention & Growth; & Enterprise Accounting & Billing. Oversee sales, marketing, and customer success teams with 7 direct reports and 30 total departmental employees. P&L ownership. Collaborate with Product & UX teams to enhance product features, boosting annual client satisfaction ratings by 20%. Develop sales strategies to produce $3M in new ARR for year 1 and 40%+ growth in renewed ARR for years 2 and 3.

  • Achieve rapid growth rate of 103% YoY, exceeding all set targets, for the first year. Increase overall subscriber base by 10% in year one and by 20% in year two.
  • Successfully onboard new enterprise clients to surpass the company's 'Two-Million Subscribers' milestone for YE
  • Improve annual profitability by 40% through enhanced accuracy in top-line projections and detailed reporting.
    Implement a social media sales strategy using sequential content to attract and engage potential industry clients, increasing the weekly pipeline with 25% more new sales deals.
  • Use data analytics tools to identify trends in subscriber acquisition and retention tactics, achieving a 96% annual renewal rate and a 40% increase in monthly sales opportunities for all years 2018-2021.
  • Develop industry-specific strategic initiatives to improve product positioning and drive sales growth, leading to a 30% increase in qualified sales targets from 2018-

The New York Times

Global Director, B2B Digital Solutions
09.2014 - 10.2018

Job overview

Lead company’s efforts to expand digital subscription business in B2B space, growing departmental revenue 40% in year 1. Determine team and individual goals, implementing 70+ reports and dashboards, measuring sales effectiveness, revenue growth, and long-term outlook. P&L responsibility. Five direct reports. Reorganize team, matching employee strengths to job function, lowering the departmental attrition rate to 3% from 2015-2017. Redesign sales process resulting in quarterly new client growth of 60% YoY from 2015-2018.Consistently exceed quarterly and annual goals, both team and individual, by 125% or more for all years.

  • Achieve 235% of individual goals and KPIs, accounting for 25% of departmental revenue growth in the first two years of digital business.
  • Consistently exceed quarterly and annual goals, both team and individual, by 125% or more for all years.
    Achieve 235% of individual goals and KPIs, accounting for 25% of departmental revenue growth in the first two years of digital business.
  • Generate 25% increase in client renewal revenue by creating financial and sales reports, dashboards, and infographics to identify issues and ensure correct overall growth curve.
  • Successfully implement a go-to market strategy for new digital B2B offering in a fast-paced startup environment, resulting in a 20% increase in new business revenue within the first year.
  • Implement bi-weekly product roadmap meetings with Marketing, Product, and Engineering teams to improve product enhancement sprints and foster ongoing communication, resulting in a 25% cutback in project completion time.
  • Managed cross-functional teams to achieve project milestones within budget and on time.

Intersections Inc

Director, Sales & Marketing
07.2012 - 05.2014

Job overview

Design and implement comprehensive go-to-market strategy for new products and emerging SaaS subsidiary. Conduct extensive competitive analysis and research into current client expansion opportunities; develop cross-selling protocols to encourage departmental collaboration. Aggressively prospect new clients, create robust sales pipeline, and coach junior sales team by mentoring and encouraging best practices. Key member of leadership team; represent company at speaking engagements and industry events; create custom content: blog posts, product timeline entries, trade publication articles, and peer reviews.

  • Recruit and hire new employees for senior-level sales, marketing, and account management roles during the first two months of employment.
  • Realize baseline revenue of 175% to goal before product launch and prior to outbound marketing initiatives.
  • Surpass $300K in monthly recurring revenue during the pre-launch phase, creating positive cash flow and increased working capital.

Fandango Productions

Director, Sales & Marketing
02.2010 - 03.2012

Job overview

  • Lead efforts to exceed client expectations for event management services as company faced closure.
  • Implement cost saving strategies during last year of business, resulting in 50% decrease in operational expenses compared to the previous year.

TJB Corporate Division

Vice President & General Manager
09.2005 - 05.2010

Job overview

  • Implement strategic sales campaigns yielding 60% monthly pipeline growth and increased revenue of 40% in years 1 and 2, following two years of declining revenue and 25% customer churn.

Education

Radford University
Radford, VA

Master of Arts from English Language & Literature

University Overview

  • Conference Chair: Culture & the Literary
  • Presenter: Deus Loci-Annual Lawrence Durrell Conference, "Freudianizing the Mythical Substance: The Oedipus Myth in Lawrence Durrell's Alexandria Quartet"

University of Baltimore
Baltimore, MD

Bachelor of Arts from English & Professional Writing

Skills

  • Industry expertise
  • Sales reporting
  • Deal closing
  • Market penetration strategies
  • Pricing strategy
  • Sales cycle acceleration
  • Sales strategy execution
  • Sales team motivation
  • Sales process optimization
  • Salesforce proficiency
  • Sales KPI tracking
  • Sales team leadership

Accomplishments

  • Strategic Sales Growth - Accelerate BGMP’s revenue growth by 50% with commercial strategies targeting Fortune-500 companies & global brands. Lead WaPo’s GTM efforts resulting in rapid growth of 103% YoY, surpassing all set targets for two years. Increase NYT’s divisional revenue by about 55% YoY from 2015 through 2018.
  • Market Share Gains - Develop industry-specific campaigns to increase WaPo’s competitive edge and product positioning. Achieve 30% market share increase launching product across seven untapped industry verticals. Devise innovative outbound strategies to capture 13% more market share in first two years of WaPo product launch.
  • Revenue & Profit Increases - Achieve 40% increase in profitability at WaPo by implementing detailed reporting, improving accuracy in top-line projections. Grow NYT’s renewal revenue by 30% YoY by introducing upselling strategy. Recommend product enhancements to improve user experience and increase monthly ARR by 25% YoY.
  • Leadership & Motivation - Restructure NYT sales organization to create multiple revenue-producing teams. Establish positive workplace culture and collaborative, high-energy atmosphere to ensure seamless reorganization. Realign team into roles based on expressed interest, matching strengths to job functions. Motivate and encourage team members with a culture of success.

Certification

  • Certified Sales Leadership Professional (CSLP)
  • Advanced Sales Management Certification
  • Sandler Sales Certification

Affiliations

  • Member, Sales Management Association
  • Member, National Association of Sales Professionals (NASP)
  • Member, various Media Industry Organizations
  • Committee Member, various Greater Washington Board of Trade Committees

Awards

  • Distinguished Sales Leader, The Washington Post, Nov 2019
    Recognized for achieving 103% of revenue goal in first year of employment.
  • Most Valuable Sales Strategist, Intersections Inc, Jul 2013
    Recognized for achieving 175% of annual team revenue goal for FY 2012.

Software

Salesforce

HubSpot

Marketo

Pardot

MS Office

Google Workspace

CRM

Data Analytics Tools

Digital Subscription Platforms

Timeline

Senior Strategy Consultant

NBC Universal & Boston Globe Media Partners LLC
08.2021 - Current

Head of Enterprise Solutions

The Washington Post
10.2018 - 04.2021

Global Director, B2B Digital Solutions

The New York Times
09.2014 - 10.2018

Director, Sales & Marketing

Intersections Inc
07.2012 - 05.2014

Director, Sales & Marketing

Fandango Productions
02.2010 - 03.2012

Vice President & General Manager

TJB Corporate Division
09.2005 - 05.2010
  • Certified Sales Leadership Professional (CSLP)
  • Advanced Sales Management Certification
  • Sandler Sales Certification

Radford University

Master of Arts from English Language & Literature

University of Baltimore

Bachelor of Arts from English & Professional Writing
Sean Hughes