Salesforce
Seasoned VP Sales with 15+ years of experience leading sales and customer success teams in enterprise subscriptions and licensed content space. Drive annual revenue growth from $5M to $50M within three years by expanding into new markets. Consistently exceed sales targets by 35%+ YoY, resulting in $40M+ in new revenue. Develop aggressive, industry-specific marketing strategies, resulting in 40% increase in qualified leads and 30% increase in average deal size. Proven leader overseeing high-impact GTM strategies, increasing divisional revenue by 150% in first year. Acute market analysis and industry knowledge increases new ARR by 30% and boosts existing ARR by 40%. Key member of leadership who collaborates with Engineering, Product, and Operations to develop custom solutions that optimize the subscriber experience. Mentor and develop sales reps, resulting in individual goal attainment exceeding 100% by majority of reps. Digital media expert with complete P&L ownership, exceptional industry knowledge, and broad competitive-set familiarity.
Create and execute commercial strategies to accelerate 40% growth YoY. Provide industry insights and business strategies for successful launch of enterprise offering, achieving 50% of yearly revenue goal within four months of launch date. Craft and oversee go-to-market strategy, conduct pricing analysis, and implement rate strategy, leading to 30%+ gains in market share for year 1. Lead sales and operations teams in executing campaigns to identify, nurture, and acquire 150+ new international clients from seven different industry verticals.
Develop and implement a new digital B2B subscription product and licensed content offering, creating three key departments: New Client Acquisition; Client Retention & Growth; & Enterprise Accounting & Billing. Oversee sales, marketing, and customer success teams with 7 direct reports and 30 total departmental employees. P&L ownership. Collaborate with Product & UX teams to enhance product features, boosting annual client satisfaction ratings by 20%. Develop sales strategies to produce $3M in new ARR for year 1 and 40%+ growth in renewed ARR for years 2 and 3.
Lead company’s efforts to expand digital subscription business in B2B space, growing departmental revenue 40% in year 1. Determine team and individual goals, implementing 70+ reports and dashboards, measuring sales effectiveness, revenue growth, and long-term outlook. P&L responsibility. Five direct reports. Reorganize team, matching employee strengths to job function, lowering the departmental attrition rate to 3% from 2015-2017. Redesign sales process resulting in quarterly new client growth of 60% YoY from 2015-2018.Consistently exceed quarterly and annual goals, both team and individual, by 125% or more for all years.
Design and implement comprehensive go-to-market strategy for new products and emerging SaaS subsidiary. Conduct extensive competitive analysis and research into current client expansion opportunities; develop cross-selling protocols to encourage departmental collaboration. Aggressively prospect new clients, create robust sales pipeline, and coach junior sales team by mentoring and encouraging best practices. Key member of leadership team; represent company at speaking engagements and industry events; create custom content: blog posts, product timeline entries, trade publication articles, and peer reviews.
Salesforce
HubSpot
Marketo
Pardot
MS Office
Google Workspace
CRM
Data Analytics Tools
Digital Subscription Platforms