Sean Hughes
Chandler,AZ
Summary
Dynamic leader and innovator in copywriting and content strategy, I spearheaded transformative projects at Isagenix, boosting engagement significantly. My expertise in brand development and team leadership, coupled with a track record of scaling Ad Zombies to $1.2M in its first year, showcases my ability to drive unprecedented growth and creativity in marketing efforts.
Overview
9
9
years of professional experience
Work History
Copy Supervisor
Isagenix
08.2021 - Current
- Turned a struggling copy and editing team into efficient, creative, fun-to-work-with, fully engaged professionals
- Implemented SOPs that reduced copy edits by 53% (Asana), increasing project completion by 4 days
- Developed a system for persuasive brand messaging that increased engagement (see 'Achievements') despite fewer sends and in a rapidly declining industry
- Created a Social Media Guide for Associates and Affiliates
Content Manager
Loud Rumor
10.2019 - 08.2021
- Created email + sales strategy that generated $366,288 for 23 fitness studios in a single weekend
- Crafted sales scripts, case studies, and blog content, increasing top-line revenue by 30%
- Single sales blog is still the highest revenue-generator
- In 2019, it had 18,740 views (more than the entire company website)
Executive Chief Copywriter
Ad Zombies
08.2016 - 10.2019
- Co-founded and scaled a successful copywriting business from $0 to $1.2M in our first year
- Built, trained, and managed a team of 8 writers and editors
- Our ad copy beat existing client copy by an average of 200% without fail
- Worked with massive brands like M&M Mars and Frito Lay, to local powerhouses like Candelaria Design and Doug Hopkins Real Estate
Education
B.A. English - Creative Writing
California State University of Long Beach
Long Beach, CA05-2005
Skills
- COPYWRITING
- CONTENT STRATEGY
- BRAND DEVELOPMENT
- DYNAMIC STORYTELLING
- MARKETING
- ADVERTISING CAMPAIGNS
- TEAM LEADERSHIP
- MENTORSHIP
- SEO
- CONVERSION OPTIMIZATION
- PROCESS DEVELOPMENT
- SOP IMPLEMENTATION
Websites
Accomplishments
- Conceptualized, wrote, and produced award-winning My M&M's commercial
- Email strategy generated $366,288 for 23 gyms in a single weekend
- Undeniable engagement: Unique clicks ^6.28% (25,874), subscribers ^59%, click to open rate ^6.20%
Timeline
Copy Supervisor
Isagenix
08.2021 - Current
Content Manager
Loud Rumor
10.2019 - 08.2021
Executive Chief Copywriter
Ad Zombies
08.2016 - 10.2019
B.A. English - Creative Writing
California State University of Long Beach
Similar Profiles
Janine BrennanJanine Brennan
Health & Well Being Coach at IsagenixHealth & Well Being Coach at Isagenix
Laura KelleyLaura Kelley
Sales Representative at IsagenixSales Representative at Isagenix
Gayle JohnsonGayle Johnson
Customer Service Operations Specialist at IsagenixCustomer Service Operations Specialist at Isagenix