Sean Jones
San Diego
Summary
Accomplished Principal Research Analyst at TSIA, adept in statistical modeling and mixed methods research. Spearheaded impactful research projects that shaped product strategies and enhanced customer understanding. Leveraged advanced analytics and collaborative skills to deliver actionable insights, driving significant improvements in business development and user engagement.
Overview
6
6
years of professional experience
Work History
Principal Research Analyst
Technology & Services Industry Association (TSIA)
San Diego
07.2019 - 02.2025
- Led and executed research projects focused on B2B customer behaviors, enterprise solutions, and industry trends, directly informing product strategies and business development efforts.
- Conducted 50+ usability tests, 20+ contextual inquiries, and 100+ user interviews, alongside survey research via Alchemer (avg. N = 1,000+), journey mapping, benchmark studies, user interviews, and data triangulation to uncover customer needs and drive strategic decision-making.
- Collaborated with 5+ cross-functional teams (product management, data science, marketing, operations) to translate research findings into actionable insights that accelerated go-to-market strategies by 30%.
- Designed and analyzed large-scale surveys (N = 5,000+) to measure audience perceptions and behavioral trends.
- Utilized advanced statistical modeling, UX research methods, and predictive analytics to analyze user behavior and market trends from structured and unstructured data (NLP, LLM, and Regression Modeling).
Research Associate
The Public Good Projects
San Diego
01.2019 - 07.2019
- Conducted foundational research on public health communication strategies using mixed methods (focus groups, surveys, content analysis), contributing to 3 national-level campaign optimizations and increasing message reach by 40%
- Applied AI and NLP topic modeling techniques (e.g., LDA, BERTopic) to analyze unstructured data from 100K+ social media posts, news articles, and open-ended survey responses, uncovering emerging public sentiment trends and informing data-driven messaging strategies
- Delivered research insights that guided 2 cross-agency policy recommendations and improved targeting for public health initiatives, leading to a 20% increase in audience engagement metrics.
Education
MASTER OF ARTS - Sociology
San Diego State University
San Diego, California05.2018
Skills
- Statistical & Predictive Modeling
- SPSS
- Stata
- R
- SQL
- Tableau
- Excel
- QDA Miner
- Survey Design & Data Analysis
- Alchemer
- Project Management
- User Research
- Mixed Methods
Timeline
Principal Research Analyst
Technology & Services Industry Association (TSIA)
07.2019 - 02.2025
Research Associate
The Public Good Projects
01.2019 - 07.2019
MASTER OF ARTS - Sociology
San Diego State University
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